Schema for Heavyweights SEER SearchChurch Nov 2013
1. Schema.org and Semantic Strategy for Heavyweights
Matthew J. Brown - @MatthewJBrown
SEER SearchChurch – Nov 2013
2. Matthew J. Brown
Head of Special Projects
Mozlandia!
Twitter: @MatthewJBrown
Slideshare:
MatthewBrownPDX
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
5. Almost 75% of the Top 100 sites in Alexa
contain structured data markup
Over the Top 1 Million sites in Alexa, that
drops to 20%
Adoption is rising, and is top-heavy:
bit.ly/HQraE9
6. Schema.org, Twitter Cards, Authorship, Open Graph
(all of these and more covered by @ipullrank here: bit.ly/11cwNBU)
10. Keep a lookout for new channels using data markup
(Pinterest’s Rich Pins: bit.ly/12oiJoe)
11. “If your site has very few pages, or very few
pages with marked-up structured data, it may
not be picked up by the rich snippets system.”
Schema.org Step 1: RTFM! (bit.ly/1aFaoV2)