3. Matthew Brown
Head of Special Projects
SEOmoz
Twitter: @MatthewJBrown
Slideshare:
MatthewBrownPDX
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

5. Semantic Search Engine Optimization (Semantic SEO) is the
use of techniques from the Semantic Web technology stack
for:
1.sending detailed information about the meaning of your
page content to search engines and other data consumers,
2. in a way that can be easily processed by computers.
Good definition of Semantic SEO: http://bit.ly/kUW0fJ

6. Schema: A specific vocabulary
So what’s schema.org? Microdata? RDFa?
http://www.seomoz.org/blog/schema-examples

7. There are many languages and vocabularies for
structured data

8. To get started, focus on Schema.org and Open Graph

10. What types of rich snippets does Google
support? bit.ly/xWKwcU

11. How do to each one? SEOGadget has you
covered - http://bit.ly/13GqNVO

12. How do I troubleshoot rich snippets?
http://bit.ly/105kY02

13. “If your site has very few pages, or very few
pages with marked-up structured data, it may
not be picked up by the rich snippets system.”
There are non-obvious things you may need to
troubleshoot

14. All else fails? Try Google’s mystery form:
http://bit.ly/yZ8vkb

15. Rich Snippets can take up 30 days or more. Don’t panic.
Study at: http://bit.ly/P6pF4n

16. Facebook: Open Graph Protocol
@MatthewJBrown #SMX Munich

17. @Facebook Germany - #10 http://bit.ly/iaNZcP
MatthewJBrown #SMX Munich

18. Use OG markup to optimize from start to finish

19. Everything just got bigger on FB - More Info!

20. http://developers.facebook.com/docs/opengraphprotocol/
Remember Open Graph Actions?

21. New OG Action Opportunities - More info!

22. Twitter Cards - http://bit.ly/KoJJPx

23. Twitter Cards Apps and Links - http://bit.ly/XWvyn9

25. .com Breadcrumbs (Competition: Easy)

26. .de Breadcrumbs (Competition: Very Easy)

27. .com Recipes (Competition: BRUTAL)

28. .de Recipes (Competition: low)

29. .com Events (Competition: Medium)

30. .de Events (Competition: Medium)

31. .com Products (Medium) – Reviews: (Hard)

32. .de Products (Easy) – Reviews: (Medium)

34. Only 1,620 domains using Schema for hotels!
655 for restaurants, 435 for auto dealers

35. Want to check semantic markup stats?
http://sindice.com/stats/basic-stats/

36. Yes. We’ve seen up to 70% growth in CTR

38. Structured Data Testing Tool - http://bit.ly/tKrxY

39. Structured Data WMT Data is solid

40. Facebook Object Debugger:
http://developers.facebook.com/tools/debug

41. Schema Creator from Raven: http://schema-creator.org/

42. Wordpress Schema plugin from Raven:
http://wordpress.org/extend/plugins/schema-creator/

43. The Good Relations blog for ecommerce markup:
Bookmark This!

44. Sindice.com – Semantic web search engine

46. Raven has an excellent schema.org guide here:
http://raventools.com/blog/an-seos-guide-to-schema-org/

47. Proposed schemas:
http://www.w3.org/wiki/WebSchemas/SchemaDotOrgProposals

48. Semantic SEO Follow List
Folks who have some SEO/Semantic Web crossover:
Aaron Bradley - @aaranged – Hands down the best curator of semantic
happenings on the SEO side. When he blogs at
http://www.seoskeptic.com it’s not to be missed.
Jeff Preston - @JeffreyPreston – Lead SEO at Disney Corp. Happens to
be speaking at the Semantic Web 2012 conference
Sean Golliher - @SeanGolliher – Publisher of SEMJ – writes occasionally
for http://www.semanticweb.com
Jay Myers - @jaymyers – Best Buy lead dev and RDFa proponent. He’s
the man responsible for Best Buy’s 30% CTR increase with rich snippets.
Dan Brickley - @DanBri – Schema.org outreach for Google, works on
proposed Schema.org specs
People who have both search and semantic
backgrounds

49. Semantic Tech Pros
Semantic Tech Folks who are very smart and say things I don’t get:
Martin Hepp- @MFHepp– Heads up Good Relations, which is the most
extensive vocabulary for e-commerce data
Manu Sporny - @ManuSporny – Leader of the W3C working group for
RDF. The man leading the charge for the RDF spec.
Lin Clark - @LinClark – Works on the linked data/RDF integration for
Drupal. Codes neat linked data things for Drupal.
Gregg Kellogg - @Gkellogg – Semantic Web Developer of all trades.
Wrote the Structured Data Linter.
Aaron Bradley’s gigantic Semantic Twitter Group:
https://twitter.com/i/#!/aaranged/semantic-web - Like tapping into the
Matrix of semantic tech information.
People building semantic tech tools and standards