My slides on Google's Knowledge graph from SMX West 2013

2. Matthew Brown
Head of Special Projects
SEOmoz (in Portland!)
Twitter: @MatthewJBrown
Slideshare:
MatthewBrownPDX
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

4. Link to menu page
on restaurant
website
Link to built out G+
profile page
Local Knowledge Graph

5. Media Searches

6. Carousel (appears in a lot of local/tablet searches)

8. Data sources are (mostly) closed! Wikipedia, Freebase, CIA

9. KG carousel keeps you on Google longer, and changes queries

11. Images aren’t as closed as other types of KG results

12. And they can lead to more interesting results. Will Google
notice?

13. Follow the query chains in KG results

14. YouTube, Vimeo, Ly
rics sites, band fan
sites
Example of a song query from KG

15. Example of an event query from KG

16. Check out the query. What sites are in the results?

17. Use structured data tool to check semantic markup

18. Open Graph *all the things* - OGP Resources

19. Make sure upstream data sources are correct
(Wikipedia, Freebase, other Linked Data sources)

20. Ranking #1 for “SEO Consulting” is not too shabby
Pay close attention to localized organic results

22. Google releasing
the corpus allows
data analysis of
how entities are
mentioned across
a large number of
sites.
Google Research Wikilinks Corpus: More Info!