10 Ways to Build a Link in 20 Minutes Flat + Bonus Content

10 Ways to Build a Link in 20 Minutes Flat*
*If I somehow manage to cram this all into 20 minutes!

@MatthewBarby // #BrightonSEO
“Create great content and you will rank on the first page of
Google.”

Not quite…

“Combine great content with great links and you’ll stand a
chance of ranking on the first page of Google.”

The problem…

Earning great links isn’t easy.

The solution…

Apply simple link building methodologies to your
campaign(s) and modify them to work for your audience.

Here’s ten of them to get you started.

1. Press requests.

Gain editorial mentions within top publications by
responding to requests from journalists within your niche.

The process.
Sign up to a press request service:
HARO (one of the most popular free services)
ResponseSource (paid service aimed more at the UK)
Muck Rack (paid service)
Gorkana (paid service)
Source Bottle (free service)
Press Quest (UK free service)
Vocus (paid service)
#JournoRequest (Twitter hashtag used by journalists)
#PRrequest (Twitter hashtag used by journalists)

The process.
Organise your mailbox
Use my IFTTT recipe to get high priority alerts sent to you via SMS:
http://bit.ly/brighton-ifttt
Create a simple response template for quick responses
Extra reading: http://bit.ly/brighton-pressrequest

2, 3 & 4. Wikipedia.

Get links through Wikipedia citations, broken links or your
own listing.

The process (1).
Go to WikiGrabber.com and search a topic related to your industry
Find articles marked as ‘citation needed’
Create a piece of content that can be used as a citation for the Wikipedia article
Edit the Wikipedia article’s citation section to reference your article
Important: get an experienced and active Wikipedia editor to make the edits to the
article.
Here’s a guy I’ve worked with: http://bit.ly/brighton-wiki

The process (2).
Go back to WikiGrabber.com and find articles marked as ‘dead link.’
Find the broken links on the Wikipedia page and view them in Wayback Machine
Recreate the old content (tailoring it so it’s unique)
Edit the Wikipedia article to reference your article
Get in touch with any previous linking domains
Remember: get an experienced and active Wikipedia editor to make the edits to the
article.
http://bit.ly/brighton-wiki

The process (3).
Write up a Wikipedia page for your business
Make sure you adhere to Wikipedia’s formatting guidelines
Get an experienced and active Wikipedia editor to upload your entry
http://bit.ly/brighton-wiki

5. Reddit.

Get relevant [dofollow] links from subreddits related to your
industry or business.

The process.
Find a subreddit relevant to your niche
If active, build relationships with mods to get links to your resources in the sidebar or
wiki section
If inactive, post a link to your content and gain a quick dofollow link that will stay
around for a long time
No subreddit? Create one!

6. Sponsorship.

Sponsor local events and clubs to cash in on quality relevant
links.

The process.
Find local events relevant to your industry within Meetup.com
Find all of those that have websites and get in touch with them
Most small meetups will accept sponsorship in the form of a lunch being put on (not
bank-breaking!)
Tip: You can also get a link from their Meetup.com page

7. Build a content influencer team.

Leverage the audience and channels of industry influencers
through working with them on content creation and
promotion.

The process.
Identify industry influencers online within your niche
Search through contributors to major publications in your industry
Use Followerwonk to identify those that are influential on social media
Hire these influencers to write content for your website
Have them share it to their audience
Tap into their media relationships for links
Tip: ask them to place a contributor badge on their own website

8. Interviews, columns & guest blogs.

Get featured in, or supply content to online publications
within your niche.

The process.
Start small with larger quantities and move to large with less volume
Build up an initial portfolio of features that can be used to attract higher profile
opportunities
Press requests
Competitor link research
Reddit AMA (in a niche-relevant subreddit)
Podcasts
Hey.Press (find journalists and reach out to them)
Mention.com (find competitor mentions)
Niche community/forum AMA
Notify.ly (track brand/topic/competitor mentions)

9. BuzzFeed.

Whether it’s for links or traffic, BuzzFeed has a huge
audience that you can tap into within their community
section.

http://bit.ly/brighton-buzzfeed

The process.
Create a BuzzFeed account
Publish an article within the community section and put it forward for a ‘community
feature’
Don’t:
Obviously promote products/services
Use keyword-rich anchor text
Ignore BuzzFeed’s guidelines
Do:
Run social advertising to increase ‘social lift’
Get influencers (that you mention) to share the post
Stick to the tried and tested BuzzFeed format

The listicle number calculation.

10. Repurpose interesting data.

Adapt raw data that’s useful to your audience into
consumable and linkable content.

http://bit.ly/brighton-data

The process.
Find data that’s interesting to your audience
http://bit.ly/brighton-publicdata - 30 different public data sources
Validate the idea by finding questions around it on Quora, Reddit, Twitter and niche
communities
Create the content and reach out to those interested in it

Extra reading…

http://bit.ly/brighton-extra1

Bonus Slides

7. Website aquisition.

If you can’t beat them, buy them!

http://bit.ly/brighton-eubanks

The process.
Identify relevant website with existing search traffic (SEMrush/SimilarWeb)
Evaluate the website (DA/traffic/content/links/etc.)
Migrate content and redirect traffic
Follow my full process here: http://bit.ly/brighton-buythem
Useful read on evaluation: http://bit.ly/brighton-smale

10. Widgets.

Create custom widgets to scale larger volumes of branded
links.

The process.
Create widgets for your customers
Start your own awards
Create a charitable campaign with a custom support widget
Badges for external content creators

10 Ways to Build a Link in 20 Minutes Flat + Bonus Content

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