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1. MATTERMARK
STARTUP INVESTOR PORTFOLIO BENCHMARKING
NOVEMBER 11, 2013!
!
!
B2B!
METHODOLOGY NOTES: THE MATTERMARK SCORE IS
CALCULATED BASED ONTHE LIFETIME AVERAGE WEEK-OVER-WEEK
GROWTH OF WEBTRAFFIC, MOBILE DOWNLOADS, INBOUND
LINKS,TWITTER, FACEBOOK AND LINKEDIN FOLLOWERS.
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2. The Simplistic Score:
Average Mattermark Score of All Active!
B2B Portfolio Companies
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copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

3. Union SquareVentures
Floodgate
Funders Club
IndexVentures
Foundry Group
SV Angel
SoftTechVC
Andreessen Horowitz
First Round Capital
Accel Partners
Y Combinator
500 Startups
TrinityVentures
Greylock
RREVentures
RedpointVentures
Sequoia Capital
General Catalyst
Benchmark
0 40 80 120 160 200 240 280 320 360 400
AVERAGE MATTERMARK SCORE OF B2B PORTFOLIO
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copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

4. Investment Strategy #1
“Shots Against Goals”
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copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

5. 500 Statups
Y Combinator
SV Angel
Sequoia
Accel Partners
Andreessen Horowitz
Greylock
General Catalyst
First Round Capital
Benchmark
RedpointVentures
IndexVentures
TrinityVentures
Foundry Group
SoftTechVC
RREVentures
Floodgate
Union SquareVentures
FundersClub
Number of Companies in the Portfolio
0 25 50 75 100 125 150 175 200 225
NUMBER OF NON-EXITED B2B STARTUPS
AVAILABLE SHOTS AGAINST GOALS
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copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

6. Mitigating Risk:
Balancing B2B Portfolio Downside
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copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

7. 500 Statups
Y Combinator
SV Angel
Accel Partners
Sequoia
Andreessen Horowitz
First Round Capital
General Catalyst
Greylock
IndexVentures
Benchmark
RedpointVentures
Foundry Group
TrinityVentures
Floodgate
SoftTechVC
RREVentures
FundersClub
Union SquareVentures
Number of Companies in Portfolio
-90 -45 0 45 90 135 180
Below 0 - Not Growing
Growing - Below Average
Growing - Above Avearge
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DISTRIBUTION OF B2B PORTFOLIO GROWTH
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

8. FundersClub
Floodgate
First Round Capital
IndexVentures
Accel Partners
SV Angel
Y Combinator
Andreessen Horowitz
Foundry Group
RREVentures
Union SquareVentures
SoftTechVC
TrinityVentures
General Catalyst
500 Statups
Sequoia
Greylock
RedpointVentures
Benchmark
Number of Companies in the Portfolio
0 0.2 0.4 0.6 0.8 1
MATTERMARK SCORE > 0
% PORTFOLIO COMPANIES WITH GROWTH
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www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

9. Investment Strategy #2
“Pick Outperformers”
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www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

10. RREVentures
Benchmark
Union SquareVentures
Floodgate
IndexVentures
SoftTechVC
First Round Capital
SV Angel
Greylock
Andreessen Horowitz
500 Startups
Foundry Group
Y Combinator
TrinityVentures
Accel Partners
RedpointVentures
Sequoia
General Catalyst
33 / 33 / 33
Funders Club
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Growing - Above Avearge Growing - Below Average Below 0
% OF B2B PORTFOLIO BEATING PORTFOLIO AVERAGE
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www.mattermark.com copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

11. 3 FASTEST GROWING B2B COMPANIES
BY PORTFOLIO
RRE Ventures Sailthru, Datadog, Logentries
Benchmark Zendesk, oDesk, New Relic
Union Square Ventures MongoDB, Firebase,YieldMo
Floodgate DoubleDutch,Adroll, Pantheon
Index Ventures Zendesk, Outbrain, Strikingly
SoftTech VC Hired, ClassDojo, RJMetrics
First Round Capital Pagevamp, URX,Axial
SV Angel RelateIQ, ClassDojo, Layer
Greylock URX, iZettle, ClearSlide
Andreessen Horowitz Slack, Spinnakr,TopTal
500 Startups Sverve, Runrun.it, Canva
Y Combinator Bitnami, StatusPage.io, URX
Trinity Ventures RJMetrics, New Relic, Deliv
Accel Partners Fiverr, RelateIQ, Slack
Redpoint Ventures Zendesk,Axial, Looker
Sequoia MongoDB, MobileIron, StrongView
General Catalyst LoyalBlocks, ClassDojo, HighFive
Funders Club Strikingly, Parsely, Meldium
*we have removed Mattermark from top 3 list
for SV Angel,Andreessen Horowitz, 500 Startups
andY Combinator
copyright Mattermark, all rights reserved!
www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

12. LEARN MORE & VIEW 100s of VC PORTFOLIOS:
WWW.MATTERMARK.COM
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www.mattermark.com
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)