Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
6. 87%
OF USERS MADE A
PURCHASE BECAUSE
OF PINTEREST CONTENT
96%
OF USERS USE PINTEREST
TO RESEARCH PURCHASES
2nd Largest
TRAFFIC SOURCE
TO SHOPIFY STORES
Stats
@Matt_Siltala
52. 80%
Of the pins
on Pinterest
are repins.
IF YOU WANT MORE REPINS
PIN IMAGES DIRECTLY FROM
WEBSITES OR UPLOAD THEM.
CREATE THE 20% OF PINS
THAT GET REPINED REPEATEDLY.
@Matt_Siltala
53. Ittakes a pin 3.5 months to get 50% of it’s engagement
1,680x LONGER
THEREFORE CREATE EVERGREEN
CONTENT THAT WILL CONTINUE
TO BE REPINED AND CLICKED ON
FOR MONTHS.
than a Facebook post
The half-life is
@Matt_Siltala
55. 80%
Acall to action pin
description can increase
engagement by
HENCE ADD RELEVANT
DESCRIPTIONS THAT
ASK FOR CLIENTS CLICKS,
REPINS, LIKES OR COMMENTS.
@Matt_Siltala
58. Use your keyword
research data to
create custom boards
USING KEYWORD RICH
DESCRIPTIONS OF BOARDS
(HOLIDAYS, DEMOGRAPHICS
AND THEMES ETC) AS WELL
AS CREATING SHARED BOARDS
#2
@Matt_Siltala
59. For users
KEEP THE DESCRIPTION
MORE GENERAL AND
ACTUALLY DESCRIBE
THE PIN IN IT. I.E. DO NOT
PUT SOMETHING LIKE
“WOULD BE SO FUN FOR
JENNY’S BIRTHDAY!”
INSTEAD, “GREAT 40TH
BIRTHDAY CAKE IDEA”.
@Matt_Siltala
60. For business
A TITLE THAT IS
EMBEDDED INTO THE
IMAGE WILL HELP IT POP
AND GET MORE
PINS/SHARES. THIS WAY
YOUR CONTENT
REMAINS INTACT EVEN IF
USERS CHANGE THE
DESCRIPTION WHEN
THEY RE-PIN.
@Matt_Siltala
61. For users
SPECIFIC BOARDS WILL HELP YOU IN THE FUTURE.
FOR EXAMPLE, HAVING “BREAKFAST RECIPES,
APPETIZER RECIPES, DINNER RECIPES, AND
DESSERT RECIPES” PIN BOARDS WILL MAKE EASIER
FOR YOU TO FIND A PIN IN THE FUTURE, RATHER
THAN IF THEY ARE ALL LUMPED INTO ONE BOARD
CALLED "RECIPES”.
@Matt_Siltala
62. Think overall pin
types for board vs.
just pins from your
own website
WHAT MESSAGE DOES YOUR
BRAND WANT TO BE ASSOCIATED
WITH AND PIN THOSE KINDS
OF THINGS.
#3
@Matt_Siltala
64. CREATE “PIN WORTHY”
CONTENT FOR YOUR BRAND
(ROUND UP POSTS, DIY, HOW
TO’S - BASICALLY CREATING
FAQS TYPE CONTENT - WHAT
QUESTIONS ARE ASKED THE
MOST? CREATE CONTENT
ANSWERING THESE
QUESTIONS) MAKE SURE
AND ONLY PIN AND USE FOR
YOUR OWN BRAND HIGH
QUALITY IMAGES -
EVERYTHING YOU PIN AGAIN
THINK “KEYWORD RICH”
@Matt_Siltala
68. BEST PINS: When & What
FITNESS
MONDAY
GADGETS
TUESDAY
INSPIRATIONAL
QUOTES
WEDNESDAY
FASHION
THURSDAY
FUNNY GIFS
FRIDAY
TRAVEL
SATURDAY
FOOD/CRAFT
S
SUNDAY
@Matt_Siltala
69. BEST PINS: When & What
NOT LIKE THIS
LIKE THIS
@Matt_Siltala
70. Links back to your
blog should go
directly to the blog
post featured in the pin
not just your homepage
LINKING TO YOUR HOMEPAGE IS
REALLY ANNOYING FOR USERS
LOOKING FOR WHAT WAS ACTUALLY
FEATURED IN THE PIN.
@Matt_Siltala
75. Promote new boards
on already popular
established boards
FOR EXAMPLE LETS SAY YOU HAVE
A BOARD WITH 10K FOLLOWERS,
YOU CAN CREATE AN IMAGE
ANNOUCING THE NEW BOARD AND
TO FOLLOW IT ETC. IT IS A GREAT
WAY TO CONTINUE TO GROW YOUR
ACCOUNT.
BONUS INFO
@Matt_Siltala
76. Feature your most popular
Pinterest content on other
social media sites
FOR EXAMPLE DONT JUST PIN THAT
SAME STUFF TO FACEBOOK-
CREATE NEW CONTENT FOR
FACEBOOK BASED ON THAT
POPULAR CONTENT FOR MAX
EXPOSURE TO YOUR CONTENT.
BONUS INFO
@Matt_Siltala
80. BONUS INFO
Don’t forget about
influencer
marketing on
Pinterest - Find
the influencers
and establish
relationship
@Matt_Siltala
81. Working with influencers
Influencers are social media celebrities who have
thousands of loyal and engaged followers.
They span a broad range of categories, lifestyles,
platforms and audiences, which enables them to
communicate with very tailored niches of followers.
These followers perceive influencers as friends and role
models and are loyal to them. Thus, influencer content
can be highly engaging and impactful.
@Matt_Siltala
Think about logos …. When you look at these logos ... Do you know the companies?
How did you do?
How did you do?
Lets show some case studies and talk about how brands are doing at establishing themselves with visuals.
One of our most explosive infographics ever – from the logo company
HUGE LINK – HUFF POST
This is an image search result so it shows over 1200 links from this one graphic alone indexed on Google. It did very well, it helped establish a brand … and its a visual.
Everybody knows what we have been able to do with what started as one simple visual (social meowdia explained graphic)
So lets dive into YouTube
Can be as complex as interactive video visuals
Or as simple as holding up for your phone and taking videos
You CAN DO IT … you just have to do it
Here is one of the biggest questions I am always asked
Rachel is going to be talking about all the sites already doing this – and probably why YouTube is paying attention
NFL draft was going on … lots of talk of the NFL ... So again ... News and trending
Make sure you start to understand, learn and use Rich Pins