Presentation given during SFIMA Pubcon on creating visual content. How to generate leads, build community and drive traffic with visuals.

1. @Matt_Siltala

2. 45.23%
LINK
43.64%
PHOTO7.51%
STATUS
3.2%
VIDEO
0.42%
OTHER
Which Facebook post type is used most predominantly
when marketers share their work?
@Matt_Siltala

3. Video and image posts drive the highest engagement
(chart: avg. interactions per post type).
90
2,984
2,418
1,382
753
VIDEOS PICS OTHERSTATUS LINK
@Matt_Siltala

4. Graph: The amount of average photo posts compared to
interactions per month.
@Matt_Siltala

5. Fall 2015 results based on survey of 9,400 U.S. Teens
(Average age of 16 years)
1%
Google+
33%
20%
19%
14%
Instagram Twitter Snapchat Facebook
1%
Pinterest
@Matt_Siltala

6. Percentage figures are among internet users, based on
a survey of 1,597 internet users aged 18+.
(Parents are defined as those with children under age 18)
28%
Pinterest
25%
23%
27%
74%
Instagram Twitter LinkedIn Facebook
@Matt_Siltala

7. Based on a survey of 294 marketing, sales and business people from
around the world, 66% of whom primarily sell B2B.
69%Videos
50%Infographics
35%Blog Posts
31%Articles
29%Case Studies
25%Reports
14%White Papers
6%Podcasts
@Matt_Siltala

8. @Matt_Siltala

9. BAD GOOD
@Matt_Siltala

10. 1. Motion Graphics
@Matt_Siltala

11. 2. Infographics
@Matt_Siltala

12. 3. Interactive Graphics
@Matt_Siltala

13. 4. Slide Decks
@Matt_Siltala

14. 5. Memes
@Matt_Siltala

15. 6. Info-grams
@Matt_Siltala

16. 7. Videos
@Matt_Siltala

17. 8. eBooks
@Matt_Siltala

18. 9. White Papers &
Sales Sheets
@Matt_Siltala

19. @Matt_Siltala

20. @Matt_Siltala

21. Workfront
(Project and Work Management Software)
@Matt_Siltala

22. @Matt_Siltala

23. INFOGRAPHICS, MOTION GRAPHICS, MEMES,
VIDEOS, INTERACTIVE GRAPHICS.
This is the type of content that can go viral and gain
social mentions (good for branding & link building).
It can also be good for reputation management .
@Matt_Siltala

24. E-BOOK, SLIDESHARE DECK OR WHITE PAPER
THAT CAN BE DOWNLOADED FOR BASIC INFO.
You want this free eBook teaching you everything there is to know
about social media? Well, you need to
give me your name and email address.
@Matt_Siltala

25. @Matt_Siltala

26. @Matt_Siltala

27. Explainer Videos
@Matt_Siltala

28. @Matt_Siltala

29. @Matt_Siltala

30. @Matt_Siltala

31. @Matt_Siltala

32. @Matt_Siltala

33. @Matt_Siltala

34. @Matt_Siltala

35. @Matt_Siltala

36. @Matt_Siltala

37. @Matt_Siltala

38. @Matt_Siltala

39. @Matt_Siltala

40. @Matt_Siltala

41. @Matt_Siltala

42. @Matt_Siltala

43. @Matt_Siltala

44. @Matt_Siltala

45. @Matt_Siltala

46. Keyword research to help you with your content ideas …
not just one or two phrases. Make a mega list that you can use
for content ideas.
@Matt_Siltala

47. @Matt_Siltala

48. @Matt_Siltala

49. Interactive Graphics
@Matt_Siltala

50. @Matt_Siltala

51. It’s not just
about being liked.
@Matt_Siltala

52. Making money
on Instagram.
@Matt_Siltala

53. Making money on Instagram.
1. Sign up for Instagram-focused agency platforms
2. Use affiliate networks that are compatible with Instagram
3. Reach out to brands directly
@Matt_Siltala

54. It takes a village to build a community.
@Matt_Siltala

55. Monitor your
social media.
@Matt_Siltala

56. Optimize your social media.
@Matt_Siltala

57. Don’t be afraid to pay
to play, target and
boost.
@Matt_Siltala

58. Be yourself
@Matt_Siltala

59. Self promotion.
@Matt_Siltala

60. Show me the money.
@Matt_Siltala

61. Think about how most users consume your content—mobile. More than half
of all Google searches now happen on mobile devices
@Matt_Siltala

62. Tools
http://t.co/9TIZSwxVeZ
@Matt_Siltala

63. @Matt_Siltala

64. THANK YOU
@Matt_Siltala