My Pubcon Austin presentation on visual marketing. This is a fun presentation on visual marketing with a Hip Hop/Old School theme.

1. @Matt_Siltala

2. You’ve gotta fight
for your right…
TO BE KNOWN
@Matt_Siltala

3. THE STRUGGLE is real
@Matt_Siltala

4. YOU THINK you look like this…
@Matt_Siltala

5. BUT YOU REALLY look like this…
@Matt_Siltala

6. YOU THINK you’re performing like this…
@Matt_Siltala

7. BUT YOU’RE REALLY performing like this…
@Matt_Siltala

8. YOU THINK you’re performing like this…
@Matt_Siltala

9. BUT YOU’RE REALLY performing like this…
@Matt_Siltala

10. Over time, THINGS HAVE CHANGED
(on social media)
@Matt_Siltala

11. Weallknowaboutthe
LOVE GOOGLE
GIVES BRANDS
@Matt_Siltala

12. People WANT to be part of
the brand experience
@Matt_Siltala

13. People WANT
INTERACTION
@Matt_Siltala

14. @Matt_Siltala

15. YOUR BRAND
CAN DIE
if you don’t get
community
involved
@Matt_Siltala

16. SOCIAL MEDIA changed all this
@Matt_Siltala

17. Asabusiness
HERE ARE YOUR STRUGGLES:
1. Branding
2. CommunityBuilding
3. SocialProof
4. Outreach
5. LinkEarning
@Matt_Siltala

18. STRUGGLE1: BRANDING
Askyourself…
“WhatcanMY business do
to establish itself as a
viable brand?”
@Matt_Siltala

19. Remember,
establishing a brand
TAKES TIME
@Matt_Siltala

20. STRUGGLE2: COMMUNITY BUILDING
Askyourself…
“WhatcanIdothatwouldmake
peopleWANT to be part of
my brand community?”
@Matt_Siltala

21. STRUGGLE3: SOCIAL PROOF
Askyourself…
“Areyouestablished/activeon(at
least)themajorsocialnetworks?
Doyoutestopengraphand
makesureyourvisualslookgood
EVERYWHERE?”
@Matt_Siltala

22. STRUGGLE4: OUTREACH
Askyourself…
“DoyouJUST POST
And pray?”
@Matt_Siltala

23. HAVE A PLAN
before your visuals
are even created
@Matt_Siltala

24. Getpotentialpublishersinvolvedearlyinthe
ideationprocess—thismakesthemWANT
tolinktothevisualwhenit’sdone
@Matt_Siltala

25. THE LINKS WILL COME…
If you have a proper outreach
plan in place, and your social is
set up correctly
@Matt_Siltala

26. MAKE IT EASY
for them to link to you
If they have to
work for it, they wont
@Matt_Siltala

27. What does this
look like in action?
@Matt_Siltala

28. STRUGGLE1:
BRANDING
@Matt_Siltala

29. What
AVALAUNCH
MEDIA
does
@Matt_Siltala

30. http://avalaunchmedia.com/infographics/social-meowdia-explained-redux/
@Matt_Siltala

31. THINK OUTSIDE
THE BOX
(thingsthatmakepeople
excitedandinstantly
buildyourcommunity
andfollowers)
@Matt_Siltala

32. @Matt_Siltala

33. Have FUN with it
@Matt_Siltala

34. @Matt_Siltala
Get JIGGY with it
@Matt_Siltala@Matt_Siltala

35. @Matt_Siltala

36. @Matt_Siltala

37. @Matt_Siltala

38. STRUGGLE2:
WE ARE
CREATING
BELIEVERS
(community)
@Matt_Siltala

39. @Matt_Siltala

40. STRUGGLE3:
SOCIAL
PROOF
@Matt_Siltala

41. Weknewpeoplelovedit-soweknewifwemade
anewversionpeoplewouldeatituptoo
@Matt_Siltala

42. @Matt_Siltala

43. STRUGGLE4:
OUTREACH
@Matt_Siltala

44. @Matt_Siltala

45. @Matt_Siltala

46. STRUGGLE5:
LINK EARNING
@Matt_Siltala

47. @Matt_Siltala

48. WHY DO WE
LOVE VISUALS?
@Matt_Siltala

49. THE SCIENCE
@Matt_Siltala

50. THE SCIENCE
Of info submitted to the
brain is visual
90%
60,000x
Images process
faster than text
of people respond to
visual information over
plain text
40%
@Matt_Siltala

51. THE SCIENCE
Videos on landing pages
increase page conversions
rates by
90%
94% MORE
Posts with visuals get
page visits and engagement
than those without
of consumers are more
likely to click on a
business whose image
appear in search results
60%
@Matt_Siltala

52. 200,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
60 MILLION
Photos uploaded every day
20 BILLION
Total shared photos
1.2 BILLION
Likes per day
70%
Of users check Instagram daily
GOING VISUAL ON
Instagram
@Matt_Siltala

53. 70,000,000
Users
14.2 MINUTES/MONTH
Avg. time spent on Pinterest
80% OF PINS
Are repins (Best image size: 600 x 800)
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% since 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)
GOING VISUAL ON
Pinterest
@Matt_Siltala

54. 1,317,000,000
Users
20 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every day
4.5 BILLION
Likes per day
144 MILLION
Friend requests per day
10 BILLION
Sent messages per day
GOING VISUAL ON
Facebook
@Matt_Siltala

55. EasiertoRANK FOR IMAGES
@Matt_Siltala

56. Google is stepping
up
and showing
MOREAND
MORE IMAGES in
the search results
@Matt_Siltala

57. Visual Content Examples
@Matt_Siltala

58. EVERGREEN Content
@Matt_Siltala

59. Content PEOPLE CARE ABOUT
@Matt_Siltala

60. Content that has GOOD RESEARCH & DATA
@Matt_Siltala

61. TRENDING THEMES Content
@Matt_Siltala

62. REAL TIME Content
With Coupon Box, they combine spending stats with real-time data and they have been a killer combo so far.
@Matt_Siltala

63. MAP Content
@Matt_Siltala

64. FINANCIAL Content
@Matt_Siltala

65. HAVE FUN WITH VISUALS
Thinkonyourtoes—itdoesn’talwayshave
tobeacomplexvisuals.
Itcanbeasimplememeeven
@Matt_Siltala

66. I took this pic
@Matt_Siltala

67. It exploded
AND PEOPLE
LOVED IT
@Matt_Siltala

68. It was shared and shared and shared
@Matt_Siltala

69. All from a
SIMPLE
TWEET
@Matt_Siltala

70. Why is doing
something like
that good
for me?
@Matt_Siltala

71. IT HELPS TO
ESTABLISH
YOUR BRAND
(street cred)
@Matt_Siltala

72. @Matt_Siltala

73. @Matt_Siltala

74. Think about YOUR industry
@Matt_Siltala

75. What can you do LIKE THIS,
related to YOUR industry
@Matt_Siltala

76. THAT is the question you need
to be asking
@Matt_Siltala

77. That is what you
NEED TO BE DOING
@Matt_Siltala

78. @Matt_Siltala

79. @Matt_Siltala