This presentation given during #SMX East in New York City teaches brands how they can better optimize, market and grow their companies with Pinterest.

1. @matt_siltala

2. INTRO
is moving closer to an advertising model and
there are many opportunities for businesses to help people
discover your brand and products. Pinterest is expanding as
a content marketing and advertising platform. It’s more than
just advertising. These features give you a chance to engage
with a community and expose people to more about your
brand and products.
@matt_siltala

3. CASE STUDY
@matt_siltala
Courtesy of Pinnablebusiness.com

4. CASE STUDY
@matt_siltala
RUSTIC ARTISTRY
90% of her pins getting at least one repin
64% of her social channels traffic
comes from Pinterest
Visitors from Pinterest have a lower bounce rate
– 55% compared to 70% with Facebook visitors
Facebook, with over 4,000 Likes,
accounts for 34% of her social traffic

5. TIPS INSPIRED BY CASE STUDY
@matt_siltala

6. INSPIRED TIPS
Don’t just repin, find new material that
expresses your brand personality
Sign up for
Newsletters from
Like-minded brands
Look at
Magazines
In your niche
Look for related
Content on
Blogs and websites
Slideshows often
Have great pin-worthy
Images
@matt_siltala

7. INSPIRED TIPS
Find new ways to promote your
best-performing pins. Look at
your analytics tab on Pinterest to
see the Most Recent, Most
Repinned and Most Clicked pins.
Then comment on pins with
something helpful or “like” them to
acknowledge the person who
pinned them.
@matt_siltala

8. INSPIRED TIPS
Feature your most pinned or
popular images and feature on
other social networking sites.
Don’t use the feature to tweet
them, create a unique tweet.
Same with Facebook, create
a unique post.
@matt_siltala

9. INSPIRED TIPS
You can quickly create a few of
your best images together into
one image to pin again or for
other sites. A tool called
PinThemAll.net helps make this
easy. Use it to create a vertical
collage.
@matt_siltala

10. INSPIRED TIPS
Create a pin advertising a new
board and pin it on a more
established board.
@matt_siltala

11. INSPIRED TIPS
Do not fill your boards
with pins from your
own website.
Eventually you will run out of
things to pin. You won’t have
fresh new content to share on
a consistent basis.
On her “Make Mine Rustic”
board, only about 5% of the
2800+ pins are from her
own website.
@matt_siltala

12. INSPIRED TIPS
Pin your most popular pins
to group boards that have a
strong following and are a
good fit.
PinGroupie and Board Deck
boarddeckhq.com are tools
that can help you find group
boards. You can also use
Pinterest search to find group
boards.
YOUR
MOST
POPULAR
POPULAR PIN
GROUP
BOARD
@matt_siltala

13. INSPIRED TIPS
Pin content that is
performing well more than
once - to another board, to
a group board or even
again on the same board.
That way your new followers
will be exposed to your best
content. Wait a month or more
in between pins.
1 MONTH
@matt_siltala

14. INSPIRED TIPS
Use PinAlerts to see what’s
being pinned from your
website (not just what’s
popular on Pinterest).
@matt_siltala

15. CASE STUDY
Courtesy of Business.Pinterest.com
@matt_siltala

16. CASE STUDY
BUZZFEED
According to Dao Nguyen, VP of
Growth and Data at BuzzFeed…
Pinterest is BuzzFeed’s 2nd Largest
social network referrer
Has a much longer lifecycle than other social networks,
often driving traffic to posts moths after publication
More than Half of BuzzFeed’s traffic from Pinterest
Goes to posts published more than 2 months ago
@matt_siltala

17. TIPS INSPIRED BY CASE STUDY
@matt_siltala

18. INSPIRED TIPS
Put your pin button at the
top of your images.
@matt_siltala

19. INSPIRED TIPS
Optimize your pins
for mobile
@matt_siltala

20. INSPIRED TIPS
Create beautiful vertical
editorial images and put
them first in your
blog posts
Height:
762 px
Width: 625px
@matt_siltala

21. INSPIRED TIPS
Pin Humor.
Of the 100 Buzzfeed
stories that have the most
traffic from Pinterest,
30% of the visits are to
humor posts.
@matt_siltala

22. CASE STUDY
Courtesy of Hello Society
@matt_siltala

23. CASE STUDY
CHOBANI YOGURT
15 of 25 of their boards are recipe boards
Chobani has over 113,000 followers
on Pinterest
They share recipes from fans, sponsored recipes
from bloggers, and their own recipes
@matt_siltala

24. TIPS INSPIRED BY CASE STUDY
@matt_siltala

25. INSPIRED TIPS
Become friends with your
followers by helping them
catch a vision of a better life
with your product.
“Through mouthwatering
pictures and branching out
from their product, Chobani
has used Pinterest to become
more than just a brand. They
have become a friend to their
customer, sharing the same
hopes, goals, desires, dreams,
and tastes. ”
-Angela Swenson
@matt_siltala

26. INSPIRED TIPS
Leverage your social
following on other sites.
Chobani tweets their pins but
they don’t share them on
Facebook with posts and
with the Pinterest
app on Facebook
@matt_siltala

27. INSPIRED TIPS
When they feature recipes on
Facebook, they could also
add a link to pin the recipe.
A newer feature is a landing
page that has a follow all
button.
@matt_siltala

28. INSPIRED TIPS
Create custom board cover
images to give a consistent
look and brand style to
your profile
@matt_siltala

29. INSPIRED TIPS
Get your fans involved. Pin
their recipes or ideas. Also
consider teaming up with
bloggers (who often have a
broad social footprint) to
create new ways to use
your products.
@matt_siltala

30. CASE STUDY
Courtesy of Pinterest
@matt_siltala

31. CASE STUDY
FOUR SEASONS
HOTELS & RESORTS
Since it launched, Four Seasons has seen a
525% increase in followers to its main account.
Over 26,0000 followers.
Created profiles for their more than 81 hotels,
each showcasing the resort’s distinct style & features.
@matt_siltala

32. TIPS INSPIRED BY CASE STUDY
@matt_siltala

33. INSPIRED TIPS
They have a board
Gastronomic Travel featuring
upscale restaurants around
the world. They pin their own
restaurants as well as others.
@matt_siltala

34. INSPIRED TIPS
900% INCREASE
in the average
number of people
repinning their
content every day
600% INCREASE
In the average number of
pins from their website
fourseasons.com year
over year
@matt_siltala

35. BONUS INFO
MATT’S BONUS PINTEREST TIPS
@matt_siltala

36. BONUS TIPS
COMMUNITY
QUESTIONS ?
You can ask questions on a pin
and your question goes to
everyone who pinned it. You get
emails when there are new
answers. This is a way to
connect with pinners in your
niche and even introduce your
product or service.
Community
Answers
Question
on Pin
@matt_siltala

37. BONUS TIPS
MESSAGES
Pinterest messaging
system is a private
messaging system that
allows you to send private
messages to people. You
can share texts, pins,
boards, and links.
@matt_siltala

38. BONUS TIPS
MESSAGES
3 TYPES OF PEOPLE WHO YOU CAN MESSAGE:
Your followers (you do
not need to follow them
back to message them).
People you're friends
with on Facebook who
have connected their
Pinterest account.
People who you follow on
Twitter and who follow
you back and have
Twitter connected with
their Pinterest account.
@matt_siltala

39. BONUS TIPS
MESSAGES
It can even be used for
B2B conversations.
Here’s an example of a
conversation in which a
business complimented
MCNG Marketing for their
“31 Days to a Better
Pinterest Page” board.
@matt_siltala

40. BONUS TIPS
LINK TO PINTEREST
BOARDS ON YOUR
BLOG OR SITE
Many people have a
follow button but don’t
link to Pinterest pins or
boards in their content.
@matt_siltala

41. HOW BRANDS CAN
OPTIMIZE FOR
matt@avalaunchmedia.com @matt_siltala