Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.
7. Subscribers
The total volume of subscribers is kind of like authority
of a website, plus it aids in future releases as you have
a ready audience.
5 Sign me
up!
@Matt_Siltala
8. Keep videos as short as
possible.
If you can get it done in
30 seconds, fantastic.
In general 2 minutes is
the upper limit.
General Rules To Follow
@Matt_Siltala
9. Case Study #1
Bulwark Exterminating found “Do Roaches eat toothpaste” in a
Google suggested search.
Video Promotion: Avalaunch Media helped with this promotion
getting in front of hundreds of bloggers.
Initial push yielded 3,000 views.
In July Bulwark pushed it locally to a Houston Audience with
YouTube paid promotion. Receiving 6,285 Views, and 117 website
clicks.
To date, this video production and promotion online has cost less
than $3000.
The video ranks for “Do roaches eat toothpaste”
@Matt_Siltala
10. The video has 14,000+ views.
It retains the majority of the
audience up until the title flash
dipping below 50% at 38 seconds,
the end of the title flash.
Bulwark considers this a successful
marketing video for branding
purposes and expects that the
current price of $.21 per view will
drop as time continues.
@Matt_Siltala
12. Case Study #2
Using a targeted traffic approach
(creating a video where the subject
matter and the title are specific things
people are searching for), this video
gets one lead per week, and has
generated…
37,000+ views
101 Likes
197 Subscribers
101
LIKES
37K+
VIEWS
197
SUBSCRIBERS
@Matt_Siltala
17. The TITLE OF THE VIDEO
tends to have a huge influence on
how you find a video. A bit
spammy/less professional but CAPS
on your keyword can help increase
CTR - helping optimization.
Since you can’t colorize or BOLD
your keywords in the title, CAPS is a
trick to help you emphasize your
KEYWORD.
Use this tactic sparingly.
Top SAN JOSE RESTAURANTS
@Matt_Siltala
18. Putting a short but descriptive title
with the name of the city or state for
local will go a long way.
The “About” area can also have an
influence.
Remember to link to your business in
the description too.
@Matt_Siltala
24. Where do I find
ideas for videos?
Local News Sites
(Topix as well as bigger ones)
Local Facebook Groups
Answer Sites
(Quora, LinkedIn Answers, Answers.com)
Social Monitoring Tools
(Trakkur, PinAlerts)
Social Directories/Networks
(local focused)
@Matt_Siltala