Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
Who is an influencer? How is it effective? How do you do it? Make sure it is on brand Review their engagement Your audience knows the person Consumers trust their recommendation Unless you build email lists, get phone numbers, have a blog. They are vogue again.