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@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala@Matt_Siltala
WHAT IS INFLUENCE?
@Matt_Siltala@Matt_Siltala@Matt_Siltala
IS THIS INFLUENCE?
@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
@Matt_Siltala@Matt_Siltala@Matt_Siltala
AGAIN, WHAT IS INFLUENCE?
@Matt_Siltala@Matt_Siltala@Matt_Siltala
https://digiday.com/marketing/advertisers-start-placing-paid-media-behind-influencer-content
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
TOOLS
@Matt_Siltala@Matt_Siltala@Matt_Siltala
USE YOUR
BRAIN!
@Matt_Siltala@Matt_Siltala@Matt_Siltala
I DARE YOU
TO CLICK
• Look at follower/engagement to
see if numbers are inflated
• Follower/Fan numbers don’t tell
the whole story
@Matt_Siltala@Matt_Siltala@Matt_Siltala
• Demographics Pro
• Social edge
• LocalFluence
• Wooly –
• Collabor8
MORE TOOLS
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala
matt@avalaunchmedia.com
• I will email you my sources
and “presentation
notes/outline” document.
@Matt_Siltala@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala@Matt_Siltala

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Being Influenced - Influencer Marketing 101

Hinweis der Redaktion

  1. Who is an influencer? How is it effective? How do you do it? Make sure it is on brand Review their engagement Your audience knows the person Consumers trust their recommendation Unless you build email lists, get phone numbers, have a blog. They are vogue again.