This presentation was given during SMX Advanced Local University 2013 in Seattle Washington. The presentation has a heavy social focus on Pinterest, Facebook, Yelp, Siri, Apple Maps and Foursquare and we do our best to give alternative methods for traffic besides Google.
48. @Matt_Siltala
How To Infuse Personality
-Naming of Boards
-Descriptions
-Know your Audience
-Have a Theme
-Tell a Story with your Brand
-Be the Expert
78. Other Free Facts and Tricks
If you havenât already heard...this is the place to find out if
anyone is pinning anything from your site...or your competitorâs
site. :)
http://pinterest.com/source/YOURWEBSITE.com
@Matt_Siltala
81. SI on The Updates
Google âFarmerâ
Update: Big Panda Makes Mountains and
Molehills
Google's Comin', Yo! Penguin Update Resources You C
SEO is Dead! Long Live SEO!
Be Semantic: How to Install Microdata
89. @Matt_Siltala
Not A Lot Has Changed
⢠Having a physical location in the right city is paramount.
⢠Categories are huge.
⢠Citations and location data are still critical.
⢠Quantity of reviews are still way more important than quality.
â˘âŚand yes, proximity to centroid still has influence.
(Slide source GetListed)
94. @Matt_Siltala
Other Tips For Digging Deeper
⢠Whitespark Local Citation Finder
⢠Brightlocal Citation Tracker
⢠Google:
"business name" + "phone number"
⢠Organize citations so you can see NAP data errors
⢠Clean up duplicates / erroneous citations
95. @Matt_Siltala
Fix Problems
Check InfoGroup, Localeze & Acxiom for incorrect citation information
⢠InfoGroup: http://expressupdateusa.com/
⢠Localeze: http://webapp.localeze.com/directory/get-started.aspx
Channel partners get better pricing
⢠Acxiom: http://mybusinesslistingmanager.com/
Duplicate citations are bad
97. @Matt_Siltala
Constant Contact Survey
⢠50% see inaccurate listings for their business
⢠70% donât have time to manage all the sites
⢠23% have a good sense listings drive traffic
⢠84% believe that having a mobile-able website is important
⢠25% know how to create a mobile optimized site
⢠62% think it is important to be seen on mobile apps
⢠85% believe more people will be looking for business on mobile sites
110. @Matt_Siltala5
Proprietary and Confidential. Copyright Š 2013 BIA/Kelsey. All Rights Reserved.
Media Used for Advertising or Promotion
55.0%
38.7%
36.8% 35.7% 34.7% 34.5%
31.5%
28.2% 27.2%
22.5% 22.3% 22.3% 22.0% 21.7% 21.0% 20.7% 20.5% 20.2% 20.0%
0%
10%
20%
30%
40%
50%
60%
Facebook is now more widely used than ALL
other media we survey (aside from websites)
19 different media are at 20%+ adoption rate
(several are non-traditional âo w ned & earned mediaâ)
111. @Matt_Siltala21
Proprietary and Confidential. Copyright Š 2013 BIA/Kelsey. All Rights Reserved.
Primary Purpose of Facebook Page
41.7%
30.9%
19.4%
5.0%
2.2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Acquire
Build Awareness
Build Community
Retain
Not sure Customer acquisition is now the #1
objective of SMBs using Facebook
(up 15% wave-over-wave).
113. @Matt_Siltala
⢠Marketplace Ads
Traditional ad unit, may be like or link oriented
⢠Sponsored Stories
Positioned like Marketplace, focused on content
⢠Like Ads
Leverage connections to grow fans
⢠Promoted Posts and News Feed Ads
Overcome ad blockers and leverage the news feed
Facebook Ad Types