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96% Not About Google
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
96% Not About Google
@Matt_Siltala
Who Is For?
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
BOTH?
@Matt_Siltala
My FIL Pinterest Page
@Matt_Siltala
@Matt_Siltala
WHY DOES WORK?
@Matt_Siltala
Because Images Spark Emotion
@Matt_Siltala
For Example
@Matt_Siltala
@Matt_Siltala
AND
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
We Are Visual People
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@Matt_Siltala
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@Matt_Siltala
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96% Not About Google
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@Matt_Siltala
@Matt_Siltala
- Case Studies
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@Matt_Siltala
How To Infuse Personality
-Naming of Boards
-Descriptions
-Know your Audience
-Have a Theme
-Tell a Story with your Brand
-Be the Expert
@Matt_Siltala
For the Geeks
@Matt_Siltala
-Social Savvy Brand
-Things You Can See Out Of A Plane
-Art Customers Have Done
@Matt_Siltala
-Express Brand Through
Popular Categories
-how crafts are done with sharpies
-home décor ideas using sharpies
@Matt_Siltala
Creative Ways To Get People
To Use Your Products
Drive Sales – How? People need to buy
duct tape to do the crafts they pinned.
@Matt_Siltala
Any SEO Benefits?
@Matt_Siltala
Your Title Here
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Your Title Here
Traffic
@Matt_Siltala
@Matt_Siltala
Graphic Showing Time On Site
@Matt_Siltala
Shopify Stats
@Matt_Siltala
Tools To Grow Your Brand
@Matt_Siltala
• Content
• Products
• Influencers
• Trends
@Matt_Siltala
Real Time “Alerts”
@Matt_Siltala
Know The Moment Someone Pins
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Where to mine for Content ideas
Etc. etc. etc
@Matt_Siltala
Grow By Finding Influencers
• PinReach
• PinPuff
Tools for finding out how powerful a Pinterest user is:
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Analytics
•Pinerly
http://pinerly.com/pinalytics
Fully integrated analytics platform for Pinterest
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Other Free Facts and Tricks
If you haven’t already heard...this is the place to find out if
anyone is pinning anything from your site...or your competitor’s
site. :)
http://pinterest.com/source/YOURWEBSITE.com
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
SI on The Updates
Google “Farmer”
Update: Big Panda Makes Mountains and
Molehills
Google's Comin', Yo! Penguin Update Resources You C
SEO is Dead! Long Live SEO!
Be Semantic: How to Install Microdata
@Matt_Siltala
YELP/Apple Maps/Siri
@Matt_Siltala
Why Bother?
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
What We Know Works
@Matt_Siltala
Do You Rank Well Locally?
=
Rank Well On These Services
@Matt_Siltala
Not A Lot Has Changed
• Having a physical location in the right city is paramount.
• Categories are huge.
• Citations and location data are still critical.
• Quantity of reviews are still way more important than quality.
•…and yes, proximity to centroid still has influence.
(Slide source GetListed)
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Other Tips For Digging Deeper
• Whitespark Local Citation Finder
• Brightlocal Citation Tracker
• Google:
"business name" + "phone number"
• Organize citations so you can see NAP data errors
• Clean up duplicates / erroneous citations
@Matt_Siltala
Fix Problems
Check InfoGroup, Localeze & Acxiom for incorrect citation information
• InfoGroup: http://expressupdateusa.com/
• Localeze: http://webapp.localeze.com/directory/get-started.aspx
Channel partners get better pricing
• Acxiom: http://mybusinesslistingmanager.com/
Duplicate citations are bad
@Matt_Siltala
Optimize Your
Business
@Matt_Siltala
Constant Contact Survey
• 50% see inaccurate listings for their business
• 70% don’t have time to manage all the sites
• 23% have a good sense listings drive traffic
• 84% believe that having a mobile-able website is important
• 25% know how to create a mobile optimized site
• 62% think it is important to be seen on mobile apps
• 85% believe more people will be looking for business on mobile sites
@Matt_Siltala
Ways To
Optimize
Your Site
@Matt_Siltala
@Matt_Siltala
Ways To Optimize Your Site
@Matt_Siltala
Review Number
Counts
@Matt_Siltala
Claim Your
Business
Listings….
EVERYWHERE!
96% Not About Google
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
What’s it going to take to get a 70 year old man checking in on
Foursquare and posting to Twitter? A Reason
@Matt_Siltala
But I am a DUI or Divorce Attorney
Why would anyone want to check in with us?
@Matt_Siltala
96% Not About Google
@Matt_Siltala5
Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved.
Media Used for Advertising or Promotion
55.0%
38.7%
36.8% 35.7% 34.7% 34.5%
31.5%
28.2% 27.2%
22.5% 22.3% 22.3% 22.0% 21.7% 21.0% 20.7% 20.5% 20.2% 20.0%
0%
10%
20%
30%
40%
50%
60%
Facebook is now more widely used than ALL
other media we survey (aside from websites)
19 different media are at 20%+ adoption rate
(several are non-traditional “o w ned & earned media”)
@Matt_Siltala21
Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved.
Primary Purpose of Facebook Page
41.7%
30.9%
19.4%
5.0%
2.2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Acquire
Build Awareness
Build Community
Retain
Not sure Customer acquisition is now the #1
objective of SMBs using Facebook
(up 15% wave-over-wave).
@Matt_Siltala
What Gets Shared and Seen?
• Video
• Photo
• Links
• Status
• *Questions?
@Matt_Siltala
• Marketplace Ads
Traditional ad unit, may be like or link oriented
• Sponsored Stories
Positioned like Marketplace, focused on content
• Like Ads
Leverage connections to grow fans
• Promoted Posts and News Feed Ads
Overcome ad blockers and leverage the news feed
Facebook Ad Types
@Matt_Siltala
Marketplace Ads
@Matt_Siltala
Sponsored Stories
@Matt_Siltala
Like Ads
@Matt_Siltala
Promoted Posts
@Matt_Siltala
SIMPLE THINGS THAT KEEP THEM
COMING BACK
@Matt_Siltala
@Matt_Siltala
Good Content + Good Promotion
Will Always Win!
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Download Here:
http://avalaunchmedia.com/social-
media-explained-ebooks
Thank You!
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala

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