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96% Not About Google

This presentation was given during SMX Advanced Local University 2013 in Seattle Washington. The presentation has a heavy social focus on Pinterest, Facebook, Yelp, Siri, Apple Maps and Foursquare and we do our best to give alternative methods for traffic besides Google.

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96% Not About Google

  1. 96% Not About Google Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
  2. @Matt_Siltala
  3. @Matt_Siltala
  4. @Matt_Siltala
  5. @Matt_Siltala Who Is For?
  6. @Matt_Siltala
  7. @Matt_Siltala
  8. @Matt_Siltala BOTH?
  9. @Matt_Siltala My FIL Pinterest Page
  10. @Matt_Siltala
  11. @Matt_Siltala WHY DOES WORK?
  12. @Matt_Siltala Because Images Spark Emotion
  13. @Matt_Siltala For Example
  14. @Matt_Siltala
  15. @Matt_Siltala AND
  16. @Matt_Siltala
  17. @Matt_Siltala
  18. @Matt_Siltala
  19. @Matt_Siltala
  20. We Are Visual People
  21. Your Title Here 1 2 3 @Matt_Siltala
  22. Your Title Here 1 2 3 @Matt_Siltala
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  24. Your Title Here 1 2 3 @Matt_Siltala
  25. Your Title Here 1 2 3
  26. Your Title Here 1 2 3 @Matt_Siltala
  27. Your Title Here 1 2 3
  28. @Matt_Siltala
  29. Your Title Here 1 2 3 @Matt_Siltala
  30. Your Title Here 1 2 3
  31. Your Title Here 1 2 3
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  36. Your Title Here 1 2 3 @Matt_Siltala
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  38. Your Title Here 1 2 3 @Matt_Siltala
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  40. Your Title Here 1 2 3 @Matt_Siltala
  41. @Matt_Siltala - Case Studies
  42. Your Title Here 1 2 3
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  45. Your Title Here 1 2 3
  46. @Matt_Siltala How To Infuse Personality -Naming of Boards -Descriptions -Know your Audience -Have a Theme -Tell a Story with your Brand -Be the Expert
  47. @Matt_Siltala For the Geeks
  48. @Matt_Siltala -Social Savvy Brand -Things You Can See Out Of A Plane -Art Customers Have Done
  49. @Matt_Siltala -Express Brand Through Popular Categories -how crafts are done with sharpies -home décor ideas using sharpies
  50. @Matt_Siltala Creative Ways To Get People To Use Your Products Drive Sales – How? People need to buy duct tape to do the crafts they pinned.
  51. @Matt_Siltala Any SEO Benefits?
  52. @Matt_Siltala
  53. Your Title Here 1 2 3
  54. Your Title Here 1 2 3
  55. @Matt_Siltala
  56. @Matt_Siltala
  57. Your Title Here 1 2 3
  58. Your Title Here Traffic @Matt_Siltala
  59. @Matt_Siltala
  60. Graphic Showing Time On Site @Matt_Siltala
  61. Shopify Stats @Matt_Siltala
  62. Tools To Grow Your Brand @Matt_Siltala • Content • Products • Influencers • Trends
  63. @Matt_Siltala Real Time “Alerts”
  64. @Matt_Siltala Know The Moment Someone Pins
  65. @Matt_Siltala
  66. @Matt_Siltala
  67. @Matt_Siltala Where to mine for Content ideas Etc. etc. etc
  68. @Matt_Siltala
  69. Grow By Finding Influencers • PinReach • PinPuff Tools for finding out how powerful a Pinterest user is: @Matt_Siltala
  70. @Matt_Siltala
  71. @Matt_Siltala
  72. Analytics •Pinerly http://pinerly.com/pinalytics Fully integrated analytics platform for Pinterest @Matt_Siltala
  73. @Matt_Siltala
  74. @Matt_Siltala
  75. @Matt_Siltala
  76. Other Free Facts and Tricks If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :) http://pinterest.com/source/YOURWEBSITE.com @Matt_Siltala
  77. @Matt_Siltala
  78. @Matt_Siltala
  79. SI on The Updates Google “Farmer” Update: Big Panda Makes Mountains and Molehills Google's Comin', Yo! Penguin Update Resources You C SEO is Dead! Long Live SEO! Be Semantic: How to Install Microdata
  80. @Matt_Siltala YELP/Apple Maps/Siri
  81. @Matt_Siltala Why Bother?
  82. @Matt_Siltala
  83. @Matt_Siltala
  84. @Matt_Siltala
  85. @Matt_Siltala What We Know Works
  86. @Matt_Siltala Do You Rank Well Locally? = Rank Well On These Services
  87. @Matt_Siltala Not A Lot Has Changed • Having a physical location in the right city is paramount. • Categories are huge. • Citations and location data are still critical. • Quantity of reviews are still way more important than quality. •…and yes, proximity to centroid still has influence. (Slide source GetListed)
  88. @Matt_Siltala
  89. @Matt_Siltala
  90. @Matt_Siltala
  91. @Matt_Siltala
  92. @Matt_Siltala Other Tips For Digging Deeper • Whitespark Local Citation Finder • Brightlocal Citation Tracker • Google: "business name" + "phone number" • Organize citations so you can see NAP data errors • Clean up duplicates / erroneous citations
  93. @Matt_Siltala Fix Problems Check InfoGroup, Localeze & Acxiom for incorrect citation information • InfoGroup: http://expressupdateusa.com/ • Localeze: http://webapp.localeze.com/directory/get-started.aspx Channel partners get better pricing • Acxiom: http://mybusinesslistingmanager.com/ Duplicate citations are bad
  94. @Matt_Siltala Optimize Your Business
  95. @Matt_Siltala Constant Contact Survey • 50% see inaccurate listings for their business • 70% don’t have time to manage all the sites • 23% have a good sense listings drive traffic • 84% believe that having a mobile-able website is important • 25% know how to create a mobile optimized site • 62% think it is important to be seen on mobile apps • 85% believe more people will be looking for business on mobile sites
  96. @Matt_Siltala Ways To Optimize Your Site
  97. @Matt_Siltala
  98. @Matt_Siltala Ways To Optimize Your Site
  99. @Matt_Siltala Review Number Counts
  100. @Matt_Siltala Claim Your Business Listings…. EVERYWHERE!
  101. @Matt_Siltala
  102. @Matt_Siltala
  103. @Matt_Siltala What’s it going to take to get a 70 year old man checking in on Foursquare and posting to Twitter? A Reason
  104. @Matt_Siltala But I am a DUI or Divorce Attorney Why would anyone want to check in with us?
  105. @Matt_Siltala
  106. @Matt_Siltala5 Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved. Media Used for Advertising or Promotion 55.0% 38.7% 36.8% 35.7% 34.7% 34.5% 31.5% 28.2% 27.2% 22.5% 22.3% 22.3% 22.0% 21.7% 21.0% 20.7% 20.5% 20.2% 20.0% 0% 10% 20% 30% 40% 50% 60% Facebook is now more widely used than ALL other media we survey (aside from websites) 19 different media are at 20%+ adoption rate (several are non-traditional “o w ned & earned media”)
  107. @Matt_Siltala21 Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved. Primary Purpose of Facebook Page 41.7% 30.9% 19.4% 5.0% 2.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Acquire Build Awareness Build Community Retain Not sure Customer acquisition is now the #1 objective of SMBs using Facebook (up 15% wave-over-wave).
  108. @Matt_Siltala What Gets Shared and Seen? • Video • Photo • Links • Status • *Questions?
  109. @Matt_Siltala • Marketplace Ads Traditional ad unit, may be like or link oriented • Sponsored Stories Positioned like Marketplace, focused on content • Like Ads Leverage connections to grow fans • Promoted Posts and News Feed Ads Overcome ad blockers and leverage the news feed Facebook Ad Types
  110. @Matt_Siltala Marketplace Ads
  111. @Matt_Siltala Sponsored Stories
  112. @Matt_Siltala Like Ads
  113. @Matt_Siltala Promoted Posts
  114. @Matt_Siltala SIMPLE THINGS THAT KEEP THEM COMING BACK
  115. @Matt_Siltala
  116. @Matt_Siltala Good Content + Good Promotion Will Always Win!
  117. @Matt_Siltala
  118. @Matt_Siltala
  119. @Matt_Siltala Download Here: http://avalaunchmedia.com/social- media-explained-ebooks
  120. Thank You! Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
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This presentation was given during SMX Advanced Local University 2013 in Seattle Washington. The presentation has a heavy social focus on Pinterest, Facebook, Yelp, Siri, Apple Maps and Foursquare and we do our best to give alternative methods for traffic besides Google.

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