Front Series C Deck

Conﬁdential - Do not distribute
Why am I doing this

Why am I doing this
Impact Belonging Front

Why am I doing this
94
eNPS
#1 😄

Business email is huge and growing
Ubiquitous,
standard, reliable
Corporate email
accounts
1billion
Business emails  
per day (+4% / year)
130billion

It’s also the biggest bottleneck
for productivity
No visibility Duplicated work Email overload
1 inbox only ever accessible to 1 user

Attempts to solve the problem
outside of email are making it worse
More copies  
of the same info
Each tool 
wants attention
We still get  
more email

Front flips the email model upside down
Information
access
Eﬃciency and
speed
Focus
Inboxes become accessible to many users

It’s hard to keep a growing team
in sync and performing at its best
1 piano 1 quartet 1 fanfare

Front acts as the conductor
of your team
1 orchestra1 piano 1 quartet

Each job falls somewhere along the axes
of email and workflow
Software Engineerx
Inbound salesx
EA / execxSupply chainx
Support rep (SMB)x
IT manager, BigCox
Recruitingx
Insurance brokerx
HR managerx
Field salesx
Marketing managerx
Professional servicesx
Support rep, BigCox
Product managerx
Needs complex
workﬂows
Doesn’t need
workﬂows
Relies on email
to get work done
Communication
can take any form

This quadrant of the market is gradually
switching to Front
Needs complex
workﬂows
Doesn’t need
workﬂows
Relies on email
to get work done
Communication
can take any form
This space
is Front’s
to own
FRONT
1

5,500+
customers
Q2'14 Q2'15 Q2'16 Q2'17 Q2'18 Q2'19
ARR growth
2019
137%
net $ retention
Q2'14 Q1'15 Q4'15Q3'16 Q2'17 Q1'18 Q4'18Q3'19
2019
Quarterly revenue cohorts
2014-2018: strong growth
(yet mostly organic)
54% of current
users joined in 2019
Q1'15 Q4'15 Q3'16 Q2'17 Q1'18 Q4'18 Q3'19
2019
User cohorts by join date
*
*As of end of Q3 ‘19

2019: deliberate approach to growth
We have identiﬁed the use cases where Front’s ﬁt is strongest 
Software
Logistics
Professional Services
Ecommerce/Retail
Financial/Insurance
Health Fitness
Marketing/Design
Hospitality
Travel
Travel/Hospitality
Events/Experiences
Manufacturing
Financial Services
Ecommerce
Marketing/Advertising
Other
0% 5% 10% 15% 20%
Customer Support
CEO/Owner
Operations
Sales/Business development
Client Services/Success
Marketing/Design
Engineering/Product
Account Management
Project Management
Finance/Legal
Other
0% 5% 10% 15% 20%
Diversity of industries (% of revenue) Diversity of use cases (% of customers)

We know these buyers, where to ﬁnd them, what to tell them 
Head of Client Services
@ growing Accounting ﬁrm
Head of Customer Success
@ high ASP SaaS
Director of Ops
@ Corporate Travel Agency
VP Operations
@ 3PL & 4PL

1/19 3/19/2019 5/19/2019 7/19/2019 9/19/2019
Outbound Opps / Ramped BDR
Outbound Opps
Outbound opportunities
Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19
Inbound
Outbound
Deals over $XXk ARR
Start of
Outbound
We leverage this knowledge to build a predictable sales org.
0%
25%
50%
75%
100%
125%
150%
0 5 10 15 20 25 30 35 40
New Business
Post-Sales
Attrited
200%+
Repeatable sales motions

This market can sustain a strong business…
Logistics (“pure players”)
Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19
LTV / CAC
LTV / CAC
Supply Chain departments $1.2B
Accounting
$760M
Corporate Travel
$760M
Property Management
$425M
Mortgage Brokerages
$230MReal Estate Brokerages
$900M
Marketing Agencies $640M
Boutiques Hotels  
& Resorts
$200M
Cash efficiency
spent to reach
$XXm*
in ARR
$XXm*
$360M
5.5B ARR potential just
on “strong ﬁt” use cases
*Actual values for cash spent and ARR reached were equal

…but we can make it bigger
Needs complex
workﬂows
Doesn’t need
workﬂows
Relies on email
to get work done
Communication
can take any form
This space
can be
captured
FRONT
2
500m users live
in this quadrant

We’ve laid the foundations
of a great email product
0%
20%
40%
60%
80%
100%
Q
117
Q
3
17
Q
118
Q
3
18
Q
119
Q
3
19
Shared inbox Mixed usage Individual inbox
Share of users per type of usage

Current users can’t seem to get
enough of Front…
Q1'15 Q3'15 Q1'16 Q3'16 Q1'17 Q3'17 Q1'18 Q3'18 Q1'19 Q3'19
of MAUs are DAUs
72%
in app / user / day
148 min
Internal comments exchanged grow faster than
external messages sent (+125% YoY)

…yet they keep asking for more!
We’re always trying to find ways to integrate our systems
and bring it all into one place so that’s a great thing to
build towards. No one wants to have 10 tabs open on 3
different monitors just to stay in front of your business.
And Front seems like a place where people enjoy living -
like as a home screen. I mean, in our business, we just
have a lot of different places where information is
inputted and stored and we have to go to recover it. Front
is where everybody meets, that's the intersection of all
the information, it’s the place where everyone ends up
residing to solve a given problem.”
A very kind customer
A Front user
Another Front user

The end game: building the platform
for collaboration

We’re already delivering on
this promise today
of customers
use the platform55% directly leverage
our API18%integrations with
3rd parties52

The end game: building the platform
for collaboration

Front Series C Deck

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Front Series C Deck