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Needs exceed ability - How The X factor: The Secret to Better Content Marketing



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Needs exceed ability
- How many departments need content created for them?
- How many different personas are you making content for?
- How many different stages in the buying cycle?
- How many emails do you send every month?
- How many blog posts do you create each week?
- How long does it take you to create a piece of content?
- Do you do in house design work?
- Do you have enough time to do all of this? NO!

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