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JourneysJourneys use to be “Path’s to Purchase” and were linear buying paths.
This is no more due to the speed of the internet and the connectivity of
data. A full buying cycle from idea to purchase can take moments, or it
can take a very long time. It is up to you to recognize the way the person
wants to engage, what they want to engage with, and then dynamically
give it to them. Taking everyone down the same path does not work.