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ToolsetYou must have the correct The X factor: The Secret to Better Content Marketing

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ToolsetYou must have the correct toolset to be agile across all channels, and at all
times. This toolset will allow for you to serve the correct content to the correct
people on the correct channel at the correct time. It also will provide the
feedback we need to increase the contents effectiveness, and will do this all
instantly so our iteration cycles can happen quickly.
x factor

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