This document provides a branding plan for Daje!, focusing on e-commerce, delivery, and new business development. It outlines the target, objectives, and proposed strategic approaches. The strategies proposed include redesigning the website and blog, launching an e-commerce platform called "e-Daje!", creating social media content like pizza comics, and developing loyalty programs and marketing initiatives to attract new customers like tourists.

1. PIANO DI BRANDING PER DAJE!
CON FOCUS SU ECOMMERCE, DELIVERY E SVILUPPO NEW BUSINESS
A CURA DI
CLARA FERRETTI, FRANCESCO POGGI, BENEDICTA PRETORINO

2. METODO
Brand
Target
Scenario
Competitor
Obiettivi
Proposte strategiche

3. PROPOSTE STRATEGICHE

4. SITO WEB

5. RESTYLING & BLOG

6. #SLICESOFGENEVA
RUBRICA

7. DAJE! SAVE THE PLANET
RUBRICA

8. BETTER TOGETHER!
RUBRICA

9. Molta Della: Molta means... a lot! We put molta...
italian Mortadella in our special and crunchy roman
pizza to give you the best experience ever!
We are sure... you’ll ask Molta more!
And you know what?
Molta Della is made of roman pizza bianca, which is
considered the most ancient street food of Rome!
It already was the perfect midday snack 2000 years
ago!
In Ancient Rome, bakers used to test their wood
oven temperature putting a small piece of bread
dough directly on the scorching base inside the
oven. That little piece of bread, dressed with salt
and olive oil, slowly became their favourite morsel.
Romans were also addicted to charcuterie... the
name Mortadella probably comes from “mortarium”
or rather from “murtatum” which means finely
chopped meat in the mortar.
Molta Della... is like having a midday break with the
Roman Emperors!
Ingredients:
Don’t forget! The secret is in the dough: our special
one is a mix of three flour and leavens 48 hours!
• Roman pizza bianca:
00 flour, ground rise, durum wheat flour (italian
products), brewer’s yeast, salt, olive oil
• Mortadella Bologna IGP:
pork meat and spices (italian product)
Molta Della
Category: food
Tag: it contains pork meat and allergens
DELICIOUS WITH

10. Antani: “Tenuta la Tognazza”
Wine description:
Antani is a red wine from Lazio. Its ruby red
colour will enchant your eyes and your nose
will detect smells of black ripe fruit such as
blackberry and wild blueberry, followed by
balsamic and light oaky notes. Antani has a
medium structure, with sweet and silky
tannins!
This is the best wine you can choose to feel
like you are straight into a Roman picnic
saying:
Daje! tarapioco scappellato a destra!
Country of production: Lazio (Italy)
Grape varieties: Merlot and Syrah
Wine Certification: Organic Wine
Antani
Category: drink
DELICIOUS WITH

11. ABBINAMENTO
PIZZA VINO

12. ANTANI SYRAH & MERLOT "TENUTA LA TOGNAZZA"
+ Bufla Bill
Auber Jane
Princess Margherita
Queen Margherita

13. +
TROPICALE “BLEND UVE AROMATICHE” CANTINA SETE
Sir Potato
Auber John
Agent "00 Courgette"

14. BIANCO FRIZZANTE "BLEND UVE AROMATICHE" CANTINA SETE
+
Sir Potato PLUS
Mega-Crudo
MEGA COTTO
Molta Della

15. FREAKY "BLEND UVE AROMATICHE" CANTINA SETE
+ Alice Fine Tuna

16. ECOMMERCE
& DELIVERY

17. MENU DELIVERY

21. POSTCARD
LANCIO ECOMMERCE

22. e-DAJE!
EVERYTIME & EVERYWHERE
e-Daje!

23. e-Daje!
e-DAJE!
EVERYTIME & EVERYWHERE

24. e-Daje!
e-DAJE!
EVERYTIME & EVERYWHERE

25. ENJOY A MEETING
WITH... OUR QUEEN!

26. A LUNCH BREAK
IN WONDERLAND

27. I (H)ATE MY JOB!

28. SOCIAL
NETWORKING

29. PIZZA COMICS

31. FIDELIZZAZIONE &
NEW BUSINESS

32. FIDELITY CARD

35. NUOVI CLIENTI

36. WHAT DOES DAJE! MEAN?
daje /dà-je/
interjection
(used as an exclamation of joy, exultation, appreciation, encouragement, or the like.)
Roman way to say “come on!” or a very strong encouragement.
“I don’t feel like cooking tonight...”
“ What about some pizza?”
“Daje!”

37. TURISTI

38. DAJE! WAS HERE
#slicesofgeneva

40. GRAZIE!