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MassTLC Mobile Summit
Opportunities in Mobile

    Session Facilitators:
Andrew Borg, Aberdeen Group
    Greg Raiz, RaizLabs



                              1
Ground Rules
–This is a knowledge exchange among everyone in the room

–Facilitator’s Role
    • Set the stage
    • Keep agenda moving along
    • Help to stay focused and productive
    • Ensure everyone who wants to participate has the
       opportunity




                                                           2
Opportunities in Mobile
 – Trends
    – Enterprise: Apps, BYOD, SoMoClo™, Security, DLP
    – Consumer: Apps, IT-ization, mWallet, LBS, Social
 – App Building
    – Native vs HTML
    – Android vs. iPhone vs. WinPhone vs. ?
 – Monetization
    – Free vs Paid
    – mCommerce (virtual & physical)
    – Lite to Pro
 – Mobile Futures
    – Cloud
    – Virtualization
    – Machine-to-Machine
                                                         3

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Mobile Summit Opportunities in Mobile

  • 1. MassTLC Mobile Summit Opportunities in Mobile Session Facilitators: Andrew Borg, Aberdeen Group Greg Raiz, RaizLabs 1
  • 2. Ground Rules –This is a knowledge exchange among everyone in the room –Facilitator’s Role • Set the stage • Keep agenda moving along • Help to stay focused and productive • Ensure everyone who wants to participate has the opportunity 2
  • 3. Opportunities in Mobile – Trends – Enterprise: Apps, BYOD, SoMoClo™, Security, DLP – Consumer: Apps, IT-ization, mWallet, LBS, Social – App Building – Native vs HTML – Android vs. iPhone vs. WinPhone vs. ? – Monetization – Free vs Paid – mCommerce (virtual & physical) – Lite to Pro – Mobile Futures – Cloud – Virtualization – Machine-to-Machine 3