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MassTLC marketing analytics summit, HubSpot

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Jeanne Hopkins, VP of Marketing, HubSpot presented at MassTLC's marketing analytics summit on 04/26/12

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MassTLC marketing analytics summit, HubSpot

  1. 1. Search Engine Optimization Blogging & Social Media Lead Generation Lead All-in-One Management Marketing Software Email & Automation Marketing Analytics 1
  2. 2. Define Your Funnel Stages Visits Leads / Inquiries Marketing Qualified Leads Sales Qualified Leads Opportunities Customers
  3. 3. Visits
  4. 4. Leads
  5. 5. White Bread Leads
  6. 6. Wheat Bread Leads
  7. 7. Customers by Marketing Source
  8. 8. Computing the Marketing SLA MQL Type Average MQL to Value per Revenue / Customer MQL Customer Close % Whitepaper $160,000 1.0% $1,600 Webinar $100,000 1.5% $3,000 Online Demo $150,000 2.0% $3,000 Tradeshow $125,000 1.0% $1,250 Contact Sales $110,000 10.0% $11,000
  9. 9. Marketing Dashboards http://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx
  10. 10. Marketing Dashboards http://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx
  11. 11. Sales Dashboards * Data has been altered from actual HubSpot data for the purposes of this presentation
  12. 12. Sales Dashboards * Data has been altered from actual HubSpot data for the purposes of this presentation
  13. 13. Sales Dashboards * Data has been altered from actual HubSpot data for the purposes of this presentation
  14. 14. Sales Dashboards * Data has been altered from actual HubSpot data for the purposes of this presentation
  15. 15. Sales SLA
  • varshakapadia37

    Oct. 3, 2013

Jeanne Hopkins, VP of Marketing, HubSpot presented at MassTLC's marketing analytics summit on 04/26/12

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