Amy Black from TimeTrade system presents "How we use video to create and capture demand at TimeTrade" at MassTLC sales and marketing event on 11/16

1. How We Use Video to Create and
Capture Demand at
Presented by @amyblack

2. Why Video?
73% say integrating video with email marketing increases
click-through rates (CTR)
One-half are now using video in their email marketing
programs
--Web Video Marketing Council Survey, October 2010
56% of ad agency executives and media buyers
say online video advertising is more or much
more effective than other forms of advertising,
-- BrightRoll Survey

3. Why video?
Higher open and CTR then downloads
Better quality engagement with influencers
Easier for prospects to digest and pass on

4. The Opportunity
New Category – Online Appointment Scheduling

5. The Opportunity
New Market – Sales and Marketing Leaders

6. The Challenge
Quickly…clearly
articulate the value of
TimeTrade Workgroup…
And show how it works

7. Marketing
Demand Creation - Email 3-Touch to 22,000 Sales Titles
Touch 1. Value Prop for Sales Users Touch 2. Testimonial Touch 3. Overcoming Barrier

8. Marketing
Demand Creation - Email 3-Touch

9. Marketing
Product Marketing – New Releases

10. Marketing
Enhance the Website – Increase Engagement

11. Sales
Persona Specific, Customizable LPs

12. Company Inspiration!

13. Tools We Use
• Video Cameras
– High Def Zoom camera for more casual
– High Def Sony for high quality
• Tools for Non-People Videos
– Camtasia
– PowerPoint and Keynote
– Shure Beta mic and mixer
• Editing
– iMovie and Camtasia
• Hosting & Players
– VisibleGains for all marketing and sales hosting
– Vimeo for in-product videos
• Landing Pages
– Marketo