Collaborated with a team of 3 other people to Idealize, develop and present a solution for a problem that Target was currently facing. The case problem that we solved was related to the implementation of a mobile application to worldwide Target stores and the strategy in order to optimize the effect that this app was having amongst the current guests(customers) and team members (Employees) of Target. - Learned teamwork, time management, customer experience and overall professional presentation skills. - Placed 1st out of 15 highly skilled teams - Presented to approximately 50 people, including students, professors, and representatives from Target.

1. Case Comp 2017
Mason, Ivan, Ben, Hunter

2. Executive Summary
Problem:
To develop a strategy leveraging the power of Cartwheel to surprise and delight
our guests when they are in our stores. The purpose is to improve the
engagement of team members to an even higher level of guest service.

3. SWOT Analysis (Pre-Implementation)
Strengths:
● The infrastructure of the
technology has already been
implemented throughout stores
(Partnership with Point Inside).
Weakness:
● Not enough team members to
address all guests needs during
busy hours
Opportunity:
● Efficient shopping creates more
time for guests to explore the store
Threats:
● Walmart, “Search My Store.”
Lowe’s, product locator

4. App Basics
● iOS and Android optimized
● Tablet, Phone, etc optimized
● Pre - Authorization (Seamless app use, no multiple logins)

5. Cartwheel
A new spin on coupons
Discounts range from 5% - 50%
Easy check out method

9. StoreMode Optimization
Pre-paid shopping cart before being in store
App Produces an optimized route for guest
Uses location tracking

13. Expect More, Pay Less
Over 1,750 stores in the United States
341,000 Team Members worldwide
The app will see 3 billion shopping interactions this year
It will reach over 100 million devices by the end of the year

14. SWOT Analysis (Post-Implementation)
Strengths:
● Shortening the number of steps
required from browse to checkout
both digitally and physically
Weakness:
● Team members must go through
additional training, job enrichment
may add stress to team members
Opportunity:
● Reinventing in-store shopping
beyond the competitors’ vision
Threats:
● Competitors’ adopting the
technology

15. Thank You