Creating book titles that get noticed is the first step in attracting a potential reader's attention The one-word title does the heavy lifting of being memorable, while the sub-title provides the details that engage.
15. One-word book titles
carry a lot of responsibility.
With just one impression, a one-word
book title must provoke interest and
capture the imagination.
What’s your word?
Balloons and Photography:
Marti Konstant
Marti Konstant
http://www.slideshare.net/MartiKonstant
@martikonstant
marti@konstantchange.com
www.konstantchange.com