1. An Unconference
Connecting Marketing Innovators. Share. Learn. Grow.
November 3rd

2. SHARE – LEARN – GROW
• A first-of-its-kind Unconference
• Gathering innovation-focused, marketing
thought-leaders
• Dialogue and brainstorm the marketing topics,
tools, trends, and technology they share as
passions
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3. SHARE
Join other marketing geniuses, tech wizards, and
product visionaries in a day of sharing best
practices, success stories, battle scars, brilliant
ideas and novel “how to” approaches to
innovative marketing. Dialogue, debate, and
brainstorm successful use of old and new
marketing tools and applications alike.
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4. LEARN
How you’ll learn? What you’ll learn?
• Gain innovative marketing • Emerging social media tools &
expertise tactics
• Exchange insights • Location-aware mobile marketing
• Bounce ideas off fellow experts • Customer lifecycle engagement
• Discover emerging tools and eCRM
• Explore new techniques to • Big Data analytics
squeeze more results from your • Behavioral segmentation
marketing efforts. • Daily Deals
• Search engine marketing
• eCommerce & online advertising
• Crowd-funding and crowd-sourcing
• Add your own topic here!
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5. GROW
Come Camping to expand your:
• Skills – apply today’s marketing techniques
• Knowledge – incorporate best practices
• Network – speak with “movers and shakers” in the
field
• Business – use the latest tools to grow your
business
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6. IT’S AN UNCONFERENCE
Focused only on topics that are of interest to attendees
• Attendees offer topics
• Attendees lead sessions/give talks
• Attendees vote on topics that will be presented
Only one Rule: Law of Two Feet
If at any time you find yourself in a situation where you
are neither learning nor contributing, feel free to use
your two feet to go someplace else.
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7. WHERE & WHEN?
• Saturday, November 3rd, 8:00am-4:30pm
• Nokia, 200 S. Mathilda Ave., Sunnyvale
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8. WHO SHOULD ATTEND?
• All marketing professionals who want to learn and
share innovative marketing strategies, tactics, and
tools.
• Over 300 executives, entrepreneurs, service
providers, and marketing enthusiasts are expected
to attend 30+ learning sessions.
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9. WHAT WILL HAPPEN?
• The agenda is participant-driven and exchange-
focused.
• Topics of real concern, interest, and complexity are:
– submitted by,
– given by, and
– voted on by registrants.
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10. AGENDA
• Morning breakout sessions are pitched and selected
online prior to event day
– Event registration opens: Aug 1st
– Pitch submissions: Sep 8th – Oct 22nd
– Topic voting: Sep 29th – Oct 22nd
– Morning breakouts announced Oct 24th
– Proposal requirement details on www.marketingcamp.org
• Afternoon breakouts will be crowd-selected from
proposals pitched on event morning
• Of course, coffee will be potent and plentiful, to keep
the dialogue flowing
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11. JUST TWO RULES
Law of Two Feet
• If at any time you find yourself in a situation where
you are neither learning nor contributing, feel free
to use your two feet to go someplace else.
Above All, Respect
• At all times we’ll respectfully collaborate, debate,
dialogue and innovate to Share, Learn and Grow.
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12. LEADERSHIP
Chair: Social Media:
• Paul Wcislo, Intrepid Communications • Natascha Thomson, MarketingXLerator
Executive Director: • Michael Brito, Edelman
• Michael Downs, Nokia • Joseph Dennis Kelley, SAP
Marketing: • Michael Procopio, HP
• Jonathan Chizick, Samsung Electronics • Nancy Uy, SAP
Robin Fisher, Take Flight Graphics • Maria Poveromo, Adobe
Christine Oliver, Impact Communications • Cathryn Posey, Adobe
Tom Ross, The Device Doctor
Technology: • Cherie Del Carlo, So. Bay Org. Dev. Net
• Shekhar Dhongade, Spakeworx • Syed Kasif Ali, Social Media Consultant
Dave Nielsen, Cloud Camp • Jeffery Blake, Social Media Consultant
Sandeep Jain ZeeToZed, Inc. • Rita Scroggin, Triade Group
Program/Content: Advisor:
• Michael Downs, Nokia • Chris Gill, SVForum
Doug Hoppe, Almaden Life
Zhiyong Zhao, Infosys
Logistics:
• Stacey Winkelmann, Absolutely Events
• Christine Oliver, Impact Communications
Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd 12

13. HOW TO CONTACT US?
• www.MarketingCamp.org
• info@marketingcamp.org
• MarketingCampSV@gmail.com
• LinkedIn Group: MarketingCamp Silicon Valley
• Twitter: @MarketingCampSV #MCSV
• Facebook: www.facebook.com/MarketingCampSV
• YouTube: www.youtube.com/user/MarketingCamp
• Slideshare: www.slideshare.net/MarketingCampsSV
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14. And now a word
from our sponsors…
Platinum
Gold
Silver
Bronze
Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd 14

15. Thank you
Platinum
Adobe provides complete solutions that combine digital media creation with data-driven
marketing to help businesses improve their communications, strengthen their brands, and
ultimately achieve greater business success.
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16. Thank You
Gold
VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses
including email marketing, social media marketing, event marketing, direct mail
marketing and online surveys. Our mission is to empower small businesses and non-profit
organizations to easily and affordably create, manage and analyze their own marketing
campaigns.
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17. Thank You
Silver
Persuations captures entrepreneur know-how in sexy, easy to access digital packages so you can
inform and influence others on their timeline. Not recorded webinars or a faceless voice-over
static slides. Persuations designs and develops live action video with picture explorations, drag
and drop and Q&A that make the experience engaging.
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18. Thank You
Silver
TDA Group is Silicon Valley’s premier marketing communications agency. The award-winning
content marketing firm provides a broad range of services to engage buyers wherever they are:
on the Web, on smartphones, on tablets, and through print. TDA clients range from Fortune 50
tech companies to start-ups.
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19. Thank You
Bronze
Stage 4 Solutions, Inc. is a marketing consulting and interim staffing firm. We provide
Fortune 500 and emerging high-technology leaders with seasoned marketing consultants
and contractors across marketing teams—product marketing, marketing communications,
events, demand generation, sales enablement, executive communications, channel
marketing, strategy and product management.
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20. Place Holder for Adobe Pitch
• They have not slides
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21. Place Holder for VerticalResponse
• They will have slides
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22. Thanks to
our Partner
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23. Thanks to
our Partner
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24. Thanks to
our Partner
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25. Thanks to
our Partner
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26. Thanks to
our Partner
Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd 26

27. NextPrinciples
30-Day Free Trial Offer
Insight-to-Action Solution Our Customers
•Get a handle on your social conversations
•Identify leads and key influencers
•Manage events and campaigns
•Much more!!!
How to get?
•Request at info@nextprinciples.com
•Promo Code: MARKETINGCAMP
•Offer goo thru Nov. 19th
Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd 27

28. SVForum

29. Our Beginning
• 1983: Software Entrepreneurs’
Forum (SEF) founded by10 software
developers and consultants.
• First professional organization for
participants in software industry.
• 1984: 40 members, first SIG :
Educational Software.
• 1998: SEF and the Center for
Software Development merged to
become the Software Development
Forum – “SDForum.” SEF meeting in the early years at Harry's Hofbrau in Palo Alto.
www.svforum.org

30. Mission
To foster innovation, entrepreneurship and
leadership within the Silicon Valley ecosystem
of individuals and businesses participating in
emerging technologies by:
• Creating connections and community.
• Providing education and access to
resources.
• Linking the global business community to
Silicon Valley.
• Facilitating the exchange of unbiased
knowledge, insights and best practices.
www.svforum.org

31. Covering All Emerging Technologies
• We cover entire footprint of
information technology, not just
software.
• Our expanded mission serves a
broad, global market.
• To spread the news to a larger
audience.
www.svforum.org

32. The Organization Today
• 35 sponsors,2,800 members and • 200+ events annually fostering
an audience of 12,000+ business of technology, innovation,
individuals. and entrepreneurship.
• Inter-dependent ecology of
stakeholders.
www.svforum.org

33. Special 50%-Off Membership Offer
• Only $72.50! Reg. $145.00 • Keep your skills honed
• Free entry into all 12 SIGs • Join today!
• Special Discounts on all • www.svforum.org/jo
conferences • Promo Code: Camp2012
www.svforum.org