7. 2%
“The average conversion rate in the United States of
America whether you're selling elephants or iPods.”
Avinash Kaushik - Analytics Evangelist, Google
8. The Solution:
Our software helps you find, engage and convert
more of your website visitors into customers.
11. Online Marketing Paradigm Shift
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• Website
• Get more Pageviews
1st Generation
12. Online Marketing Paradigm Shift
Outbound Inbound
• “Visitors” not People • “Leads” not People
• Display & Search Advertising • Content Generation
• What’s a Conversion? • SEO Black Magic Hacks
• Website • Convert via Brute Force
• Get more Pageviews • Acquisition not Conversion
• Website + Social Media
• Get more Leads
1st Generation 2nd Generation
13. Online Marketing Paradigm Shift
Outbound Inbound Lifecycle
• “Visitors” not People • “Leads” not People • People & Customers
• Display & Search Advertising • Content Generation • The Message is the Product
• What’s a Conversion? • SEO Black Magic Hacks • Service not Marketing
• Website • Convert via Brute Force • Referrals not Affiliates
• Get more Pageviews • Acquisition not Conversion • Conversion not Acquisition
• Website + Social Media • Your Brand is Everywhere
• Get more Leads • Get more Customers
1st Generation 2nd Generation 3rd Generation
14. by Joshua Porter
Outbound Inbound Lifecycle
Marketing Marketing Marketing
Internet Marketing 3.0 Different Goal
15. Customer
Analytics
Relevant Customer
Marketing Service
Components of Lifecycle Marketing