SlideShare ist ein Scribd-Unternehmen logo
1 von 59
Downloaden Sie, um offline zu lesen
@andreafryrear | #agilemarketing
Deathof a
Marketer
TheAgileMarketer.net
Modern marketing’s troubled past and a
new approach to change the future.
@andreafryrear | #bizagility17
Meet Leonard Shelby.
His memory resets every 5
minutes.
Sound familiar?
In Memento, his past is a
mystery, and viewers uncover it
with him.
Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future
Ok, so...what am I doing?
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
How
Stressed
Are
Marketers?
Source: Workfront
Marketers Stress Report
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
Let’s Play Find the Pattern
Source: Workfront
Marketers Stress Report
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
New Game: Date That Quote
“Trustworthy brands are honest and transparent. They
don't lie about who they are, what they are made of or
how they manufacture. Transparency about their
products and their values is what defines them.”
@andreafryrear | #agilemarketing
New Game: Date That Quote
“Trustworthy brands are honest and transparent. They
don't lie about who they are, what they are made of or
how they manufacture. Transparency about their
products and their values is what defines them.”
2017
@andreafryrear | #agilemarketing
New Game: Date That Quote
“The real suggestion to convey is that the man
manufacturing the product is an honest man, and that
the product is an honest product, to be preferred
above all others.”
@andreafryrear | #agilemarketing
New Game: Date That Quote
“The real suggestion to convey is that the man
manufacturing the product is an honest man, and that
the product is an honest product, to be preferred
above all others.”
1915
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
“The story of advertising in the 1960s was, more than ever,
the story of its people: and the people did change. In the
previous decade, someone like Rosser Reeves might create
ads that bore no resemblance to his own personality. Now, in
the sixties, gray-flannel anonymity gave way to personal
expression.”
- Stephen Fox, The Mirror Makers
@andreafryrear | #agilemarketing
What’s Our Story?
@andreafryrear | #agilemarketing
Influencer Marketing 150 Years Ago
@andreafryrear | #agilemarketing
I could sell pottery
outside of my village!
Things can be pretty
AND work well.
@andreafryrear | #agilemarketing
If royalty used my
pottery...
@andreafryrear | #agilemarketing
If royalty used my
pottery...
...lowly peasants
would buy more.
@andreafryrear | #agilemarketing
Ye Olde Influencer Marketing Plan
Create free breakfast set for Queen
Charlotte.
Cross fingers.
Pray.
@andreafryrear | #agilemarketing
Ye Olde Influencer Marketing Plan
Create free breakfast set for Queen
Charlotte.
Cross fingers.
Pray.
Label new tea service
“Queens Ware”
Display in public shop window
$$$$$
@andreafryrear | #agilemarketing
Ye Olde Influencer Marketing Plan 2.0
Send pottery samples to approx. 1,000
wealthy Germans
Wait.
$$$$$
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
Customer Experience
@andreafryrear | #agilemarketing
Customer Experience
=
Marketing
@andreafryrear | #agilemarketing
@andreafryrear | #agilemarketing
1. World War C
2. The Audience
3. Sanity
@andreafryrear | #agilemarketing
80%
“Not very impressed” with marketing’s
work
@andreafryrear | #agilemarketing
73%
Marketers lack business credibility, can’t
demonstrate how they grow the business
@andreafryrear | #agilemarketing
77%
See disconnect between marketers’ talk and
the results that matter to CEOs
@andreafryrear | #agilemarketing
66%
Of readers have felt deceived upon realizing
content was sponsored by a brand.
@andreafryrear | #agilemarketing
92%
Of consumers trust recommendations from
friends & family above advertising
@andreafryrear | #agilemarketing
52% → 22%
From 1997 to 2008, % of brands in which
consumers have a high level of confidence.
@andreafryrear | #agilemarketing
45.9
Average # of hours marketers work each
week
@andreafryrear | #agilemarketing
98%
Of marketers experience conflict with other
teams.
@andreafryrear | #agilemarketing
54%
Of marketers take less than 30 mins for
lunch
@andreafryrear | #agilemarketing
94% of business
problems originate from
processes, not people.
- W. Edwards Deming
87%
Of Agile marketers become more
productive
@andreafryrear | #agilemarketing
80%
Better prioritize the things that matter.
@andreafryrear | #agilemarketing
93%
Get campaigns to market faster
@andreafryrear | #agilemarketing
Benefits of Agile Marketing
Source: Wrike State of Agile
Marketing Report 2016
????
@andreafryrear | #bizagility2017
@andreafryrear | #bizagility17
24% Lack of training/knowledge
18% Current approach works well
enough
12% Mgmnt doesn’t see the value
11% Not enough time to try it
10% Not willing to try new
approaches
9% Don’t have the right tools
8% Don’t have champion to lead
5% Already done it
4% Don’t know
What stops your
team from more
completely
implementing an
Agile approach?
Source: Wrike State of Agile
Marketing Report 2016
@andreafryrear | #bizagility17
Source: Workfront Agile
Marketing Report 2016
What barriers or
challenges do
you encounter
within your
department?
11% Already use agile; no
challenges
43% I/my team doesn’t know what
Agile is or how it works
29% We don’t have an internal
expert to train/implement
11% Getting buy-in from my
team
17% Getting buy-in from leadership
18% Lack of the right tools
19% Getting over the learning curve
15% We prefer to execute
against a long-term plan
@andreafryrear | #agilemarketing
Agile IT Methodologies
Agile Marketing Methodologies
Source: Wrike State of Agile
Marketing Report 2016
@andreafryrear | #agilemarketing
For more...
bit.ly/agile-buffet
andrea@theagilemarketer.net
@andreafryrear
@andreafryrear | #agilemarketing

Weitere ähnliche Inhalte

Was ist angesagt?

Formula Won: A Crash Course In Nailing New Business
Formula Won: A Crash Course In Nailing New BusinessFormula Won: A Crash Course In Nailing New Business
Formula Won: A Crash Course In Nailing New BusinessNoisy Little Monkey
 
How Strategic is your Strategy?
How Strategic is your Strategy?How Strategic is your Strategy?
How Strategic is your Strategy?White.net
 
Digital marketing strategy evaluation and reverse engineering #passion4digital
Digital marketing strategy evaluation and reverse engineering #passion4digitalDigital marketing strategy evaluation and reverse engineering #passion4digital
Digital marketing strategy evaluation and reverse engineering #passion4digitalKEDGE Business School
 
Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups Search Engine Journal
 
Growth is a process | by Pirate Skills | with Hendrik Lennarz and Ben Sufiani
Growth is a process | by Pirate Skills | with Hendrik Lennarz and Ben SufianiGrowth is a process | by Pirate Skills | with Hendrik Lennarz and Ben Sufiani
Growth is a process | by Pirate Skills | with Hendrik Lennarz and Ben SufianiPirate Skills
 
Fighting brains with email - The psychology of buying
Fighting brains with email - The psychology of buying Fighting brains with email - The psychology of buying
Fighting brains with email - The psychology of buying Kenda Macdonald
 
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...CXL
 
Deconstructing campaigns of the pros
Deconstructing campaigns of the prosDeconstructing campaigns of the pros
Deconstructing campaigns of the prosKenda Macdonald
 
Starting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First CustomersStarting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First CustomersMick Griffin
 
FusionDesign Showcase the Top Growth Hacks for 2017
FusionDesign Showcase the Top Growth Hacks for 2017FusionDesign Showcase the Top Growth Hacks for 2017
FusionDesign Showcase the Top Growth Hacks for 2017FusionDesign
 
Sales & Marketing Collaboration Deck from Apttus Accelerate 2016
Sales & Marketing Collaboration Deck from Apttus Accelerate 2016Sales & Marketing Collaboration Deck from Apttus Accelerate 2016
Sales & Marketing Collaboration Deck from Apttus Accelerate 2016Heinz Marketing Inc
 
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
 
The unguide to marketing automation
The unguide to marketing automation The unguide to marketing automation
The unguide to marketing automation Kenda Macdonald
 
Small Business ICON Awards 2014
Small Business ICON Awards 2014Small Business ICON Awards 2014
Small Business ICON Awards 2014Infusionsoft
 
Taming the Wild West of Snapchat Metrics
Taming the Wild West of Snapchat MetricsTaming the Wild West of Snapchat Metrics
Taming the Wild West of Snapchat MetricsCarmen Collins
 
Pubcon 2014: Social Media Optimization for Today and Tomorrow
Pubcon 2014: Social Media Optimization for Today and TomorrowPubcon 2014: Social Media Optimization for Today and Tomorrow
Pubcon 2014: Social Media Optimization for Today and TomorrowJenneva Vargas
 
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...Autopilot
 
#HBASummit 2014 - Metrics that Matter
#HBASummit 2014 - Metrics that Matter#HBASummit 2014 - Metrics that Matter
#HBASummit 2014 - Metrics that MatterMichael Street
 
How to Rally Around the Customer and Skyrocket Growth with Slack and Autopilot
How to Rally Around the Customer and Skyrocket Growth with Slack and AutopilotHow to Rally Around the Customer and Skyrocket Growth with Slack and Autopilot
How to Rally Around the Customer and Skyrocket Growth with Slack and AutopilotAutopilot
 

Was ist angesagt? (20)

Formula Won: A Crash Course In Nailing New Business
Formula Won: A Crash Course In Nailing New BusinessFormula Won: A Crash Course In Nailing New Business
Formula Won: A Crash Course In Nailing New Business
 
How Strategic is your Strategy?
How Strategic is your Strategy?How Strategic is your Strategy?
How Strategic is your Strategy?
 
Digital marketing strategy evaluation and reverse engineering #passion4digital
Digital marketing strategy evaluation and reverse engineering #passion4digitalDigital marketing strategy evaluation and reverse engineering #passion4digital
Digital marketing strategy evaluation and reverse engineering #passion4digital
 
Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups
 
Growth is a process | by Pirate Skills | with Hendrik Lennarz and Ben Sufiani
Growth is a process | by Pirate Skills | with Hendrik Lennarz and Ben SufianiGrowth is a process | by Pirate Skills | with Hendrik Lennarz and Ben Sufiani
Growth is a process | by Pirate Skills | with Hendrik Lennarz and Ben Sufiani
 
Fighting brains with email - The psychology of buying
Fighting brains with email - The psychology of buying Fighting brains with email - The psychology of buying
Fighting brains with email - The psychology of buying
 
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
 
Deconstructing campaigns of the pros
Deconstructing campaigns of the prosDeconstructing campaigns of the pros
Deconstructing campaigns of the pros
 
Gh jakarta
Gh jakartaGh jakarta
Gh jakarta
 
Starting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First CustomersStarting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First Customers
 
FusionDesign Showcase the Top Growth Hacks for 2017
FusionDesign Showcase the Top Growth Hacks for 2017FusionDesign Showcase the Top Growth Hacks for 2017
FusionDesign Showcase the Top Growth Hacks for 2017
 
Sales & Marketing Collaboration Deck from Apttus Accelerate 2016
Sales & Marketing Collaboration Deck from Apttus Accelerate 2016Sales & Marketing Collaboration Deck from Apttus Accelerate 2016
Sales & Marketing Collaboration Deck from Apttus Accelerate 2016
 
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...
 
The unguide to marketing automation
The unguide to marketing automation The unguide to marketing automation
The unguide to marketing automation
 
Small Business ICON Awards 2014
Small Business ICON Awards 2014Small Business ICON Awards 2014
Small Business ICON Awards 2014
 
Taming the Wild West of Snapchat Metrics
Taming the Wild West of Snapchat MetricsTaming the Wild West of Snapchat Metrics
Taming the Wild West of Snapchat Metrics
 
Pubcon 2014: Social Media Optimization for Today and Tomorrow
Pubcon 2014: Social Media Optimization for Today and TomorrowPubcon 2014: Social Media Optimization for Today and Tomorrow
Pubcon 2014: Social Media Optimization for Today and Tomorrow
 
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...
Website Personalization via Headsup: In-App Messaging for Customer Journey Ma...
 
#HBASummit 2014 - Metrics that Matter
#HBASummit 2014 - Metrics that Matter#HBASummit 2014 - Metrics that Matter
#HBASummit 2014 - Metrics that Matter
 
How to Rally Around the Customer and Skyrocket Growth with Slack and Autopilot
How to Rally Around the Customer and Skyrocket Growth with Slack and AutopilotHow to Rally Around the Customer and Skyrocket Growth with Slack and Autopilot
How to Rally Around the Customer and Skyrocket Growth with Slack and Autopilot
 

Ähnlich wie Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future

Mastering your Brand Story in the Digital Age with Andrea T Edwards
Mastering your Brand Story in the Digital Age with Andrea T EdwardsMastering your Brand Story in the Digital Age with Andrea T Edwards
Mastering your Brand Story in the Digital Age with Andrea T EdwardsDigimind
 
Marketing From The Heart - How Customer Experience creates Magic
Marketing From The Heart - How Customer Experience creates MagicMarketing From The Heart - How Customer Experience creates Magic
Marketing From The Heart - How Customer Experience creates MagicSangram Vajre
 
Make digital marketing work: Keynote at Adtech Asean Singapore July 2014
Make digital marketing work: Keynote at Adtech Asean Singapore July 2014Make digital marketing work: Keynote at Adtech Asean Singapore July 2014
Make digital marketing work: Keynote at Adtech Asean Singapore July 2014Michael Leander
 
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...Ian Turner
 
Conscious Capitalism 2014 Slides - We First
Conscious Capitalism 2014 Slides - We FirstConscious Capitalism 2014 Slides - We First
Conscious Capitalism 2014 Slides - We FirstSimon Mainwaring
 
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
 
How Brands Grow in a Digital Age
How Brands Grow in a Digital AgeHow Brands Grow in a Digital Age
How Brands Grow in a Digital AgeArena UK
 
Mastering your brand story in the digital age with content marketing
Mastering your brand story in the digital age with content marketingMastering your brand story in the digital age with content marketing
Mastering your brand story in the digital age with content marketingThe Digital Conversationalist
 
BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015
BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015
BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015Runa Magnusdottir
 
Women In Automotive 2017 - Martha E. Rader
Women In Automotive 2017 - Martha E. RaderWomen In Automotive 2017 - Martha E. Rader
Women In Automotive 2017 - Martha E. RaderChristina Fowinkle
 
Women In Automotive Dec 2017 - Martha E. Rader
Women In Automotive Dec 2017 - Martha E. RaderWomen In Automotive Dec 2017 - Martha E. Rader
Women In Automotive Dec 2017 - Martha E. RaderChristina Fowinkle
 
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ..."Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
 
Digital Culture - Socialnomics
Digital Culture - SocialnomicsDigital Culture - Socialnomics
Digital Culture - SocialnomicsTom Fleerackers
 
Building a Content Marketing Competency
Building a Content Marketing CompetencyBuilding a Content Marketing Competency
Building a Content Marketing CompetencyGerardo A Dada
 
5 Questions That Lead To Brand Innovation
5 Questions That Lead To Brand Innovation5 Questions That Lead To Brand Innovation
5 Questions That Lead To Brand InnovationJeremiah Gardner
 
5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers | Engagio
5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers | Engagio5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers | Engagio
5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers | EngagioEngagio
 

Ähnlich wie Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future (20)

Mastering your Brand Story in the Digital Age with Andrea T Edwards
Mastering your Brand Story in the Digital Age with Andrea T EdwardsMastering your Brand Story in the Digital Age with Andrea T Edwards
Mastering your Brand Story in the Digital Age with Andrea T Edwards
 
Marketing From The Heart - How Customer Experience creates Magic
Marketing From The Heart - How Customer Experience creates MagicMarketing From The Heart - How Customer Experience creates Magic
Marketing From The Heart - How Customer Experience creates Magic
 
Make digital marketing work: Keynote at Adtech Asean Singapore July 2014
Make digital marketing work: Keynote at Adtech Asean Singapore July 2014Make digital marketing work: Keynote at Adtech Asean Singapore July 2014
Make digital marketing work: Keynote at Adtech Asean Singapore July 2014
 
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
Sydcam presentation: Marketing Disruptors - The Age of the Consumer, Influenc...
 
How Social Selling Can Help to Align Sales and Marketing - Anita Windisman
How Social Selling Can Help to Align Sales and Marketing - Anita WindismanHow Social Selling Can Help to Align Sales and Marketing - Anita Windisman
How Social Selling Can Help to Align Sales and Marketing - Anita Windisman
 
Conscious Capitalism 2014 Slides - We First
Conscious Capitalism 2014 Slides - We FirstConscious Capitalism 2014 Slides - We First
Conscious Capitalism 2014 Slides - We First
 
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
 
How Brands Grow in a Digital Age
How Brands Grow in a Digital AgeHow Brands Grow in a Digital Age
How Brands Grow in a Digital Age
 
Mastering your brand story in the digital age with content marketing
Mastering your brand story in the digital age with content marketingMastering your brand story in the digital age with content marketing
Mastering your brand story in the digital age with content marketing
 
BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015
BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015
BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015
 
360 creativity
360 creativity360 creativity
360 creativity
 
Women In Automotive 2017 - Martha E. Rader
Women In Automotive 2017 - Martha E. RaderWomen In Automotive 2017 - Martha E. Rader
Women In Automotive 2017 - Martha E. Rader
 
Women In Automotive Dec 2017 - Martha E. Rader
Women In Automotive Dec 2017 - Martha E. RaderWomen In Automotive Dec 2017 - Martha E. Rader
Women In Automotive Dec 2017 - Martha E. Rader
 
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ..."Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...
 
Scaling the resale revolution
Scaling the resale revolutionScaling the resale revolution
Scaling the resale revolution
 
Digital Culture - Socialnomics
Digital Culture - SocialnomicsDigital Culture - Socialnomics
Digital Culture - Socialnomics
 
Building a Content Marketing Competency
Building a Content Marketing CompetencyBuilding a Content Marketing Competency
Building a Content Marketing Competency
 
Marketing skills 2020
Marketing skills 2020Marketing skills 2020
Marketing skills 2020
 
5 Questions That Lead To Brand Innovation
5 Questions That Lead To Brand Innovation5 Questions That Lead To Brand Innovation
5 Questions That Lead To Brand Innovation
 
5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers | Engagio
5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers | Engagio5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers | Engagio
5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers | Engagio
 

Mehr von Andrea Fryrear

The Agile Marketing [R]Evolution: How to Harness the Power of Change
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeThe Agile Marketing [R]Evolution: How to Harness the Power of Change
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeAndrea Fryrear
 
How Agile Marketing Kept Me From Sleeping Under My Desk
How Agile Marketing Kept Me From Sleeping Under My DeskHow Agile Marketing Kept Me From Sleeping Under My Desk
How Agile Marketing Kept Me From Sleeping Under My DeskAndrea Fryrear
 
Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
Is It Time for Scrum to Scram? Alternative Agile Marketing MethodologiesIs It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
Is It Time for Scrum to Scram? Alternative Agile Marketing MethodologiesAndrea Fryrear
 
The Precarious State of Agile Marketing
The Precarious State of Agile MarketingThe Precarious State of Agile Marketing
The Precarious State of Agile MarketingAndrea Fryrear
 
The State of Agile Marketing
The State of Agile MarketingThe State of Agile Marketing
The State of Agile MarketingAndrea Fryrear
 
Agile Marketing: Exploring Scrumban
Agile Marketing: Exploring ScrumbanAgile Marketing: Exploring Scrumban
Agile Marketing: Exploring ScrumbanAndrea Fryrear
 
Agile Marketing Values Explained
Agile Marketing Values ExplainedAgile Marketing Values Explained
Agile Marketing Values ExplainedAndrea Fryrear
 
Digital Summit DC Presentation
Digital Summit DC PresentationDigital Summit DC Presentation
Digital Summit DC PresentationAndrea Fryrear
 
Marketing Strategies from the Denver Digital Summit
Marketing Strategies from the Denver Digital SummitMarketing Strategies from the Denver Digital Summit
Marketing Strategies from the Denver Digital SummitAndrea Fryrear
 
4 Key Elements of Great Infographic Design
4 Key Elements of Great Infographic Design4 Key Elements of Great Infographic Design
4 Key Elements of Great Infographic DesignAndrea Fryrear
 
5 Great and Terrible Things About Being a Marketer
5 Great and Terrible Things About Being a Marketer5 Great and Terrible Things About Being a Marketer
5 Great and Terrible Things About Being a MarketerAndrea Fryrear
 

Mehr von Andrea Fryrear (11)

The Agile Marketing [R]Evolution: How to Harness the Power of Change
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeThe Agile Marketing [R]Evolution: How to Harness the Power of Change
The Agile Marketing [R]Evolution: How to Harness the Power of Change
 
How Agile Marketing Kept Me From Sleeping Under My Desk
How Agile Marketing Kept Me From Sleeping Under My DeskHow Agile Marketing Kept Me From Sleeping Under My Desk
How Agile Marketing Kept Me From Sleeping Under My Desk
 
Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
Is It Time for Scrum to Scram? Alternative Agile Marketing MethodologiesIs It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
Is It Time for Scrum to Scram? Alternative Agile Marketing Methodologies
 
The Precarious State of Agile Marketing
The Precarious State of Agile MarketingThe Precarious State of Agile Marketing
The Precarious State of Agile Marketing
 
The State of Agile Marketing
The State of Agile MarketingThe State of Agile Marketing
The State of Agile Marketing
 
Agile Marketing: Exploring Scrumban
Agile Marketing: Exploring ScrumbanAgile Marketing: Exploring Scrumban
Agile Marketing: Exploring Scrumban
 
Agile Marketing Values Explained
Agile Marketing Values ExplainedAgile Marketing Values Explained
Agile Marketing Values Explained
 
Digital Summit DC Presentation
Digital Summit DC PresentationDigital Summit DC Presentation
Digital Summit DC Presentation
 
Marketing Strategies from the Denver Digital Summit
Marketing Strategies from the Denver Digital SummitMarketing Strategies from the Denver Digital Summit
Marketing Strategies from the Denver Digital Summit
 
4 Key Elements of Great Infographic Design
4 Key Elements of Great Infographic Design4 Key Elements of Great Infographic Design
4 Key Elements of Great Infographic Design
 
5 Great and Terrible Things About Being a Marketer
5 Great and Terrible Things About Being a Marketer5 Great and Terrible Things About Being a Marketer
5 Great and Terrible Things About Being a Marketer
 

Kürzlich hochgeladen

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 

Kürzlich hochgeladen (20)

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 

Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future