The document outlines strategies for independent film distribution and marketing. It discusses distributing films through DVD retailers, libraries, theaters, and online platforms like Netflix. It provides tips for promoting films through social media, press releases, websites, and search engine optimization. The goal is to help independent filmmakers understand their target audiences and find ways to get their films seen.

1. Allen Chou, President 732-321-0711 [email_address] Follow me on Twitter @AllenChou Passion River Films Film Distribution & Marketing Seminar 04/29/10 - Jimmy’s #43, New York, NY

3. Tweet questions using #Film429

5. What’s your story?

6. Who’s sitting next to you?

7. What’s YOUR problem?

8. Got competition?

9. 229 titles per week 2009 Total DVDs released= 11,934* *Per www.DVDreleasereport.com

10. What’s my challenge?

11. Your Fear is my Fear

12. My needs My competition

15. Big Guns!

19. Big Sales Still DVD Retail

20. So Who’s My “Buyer”?

21. Are These My Buyers?

22. Maybe She’s My “Buyer”?

23. He’s a Buyer?

25. Don’t cash the check…

26. Returns

27. Returns

28. Returns

29. Returns Suck!

31. On-Line Renting Changes Everything!

32. • Over 14 million subscribers On Netflix • Over 1-2 million subscribers on Blockbuster • Consumer getting used to renting special interest titles on-line • Stores less interested in indie titles

33. 15+ million on-line renters Is this good for your film?

35. So does RedBox want you?

36. How does my film get into the DVD retail marketplace? Home Video

38. DVD Release Workflow

40. Foreign Sales

42. Foreign Film Markets

52. Self Distribution

57. So how do I sell more DVDs, product, & book more events?

58. Learn Marketing!

59. Yes. YOU. Did you think I was going to do it for you?

60. “ Advertising is a wasted pool of resources” The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Hardcover) , by David Meerman Scott (Author)

61. Challenge

63. Geting Found Without Advertising? What’s the plan?

66. Start with Content!

67. Content is King!

70. Word Tracker

71. Google

72. Keyword Discovery

73. Who’s your customer?

75. “ Food Matters” Keyword Research Case Study

76. KW: Organic Food Google Adwords Tool popular Kw idea? Kw idea?

77. Long Tail Keywords Are KEY! Low volume search terms provide BIG aggregate traffic!!

83. Social Media Marketing

85. SMM success based on: Creativity Quality of Content

86. Where can the traffic come from?

88. voting See next comments

92. Finding Followers -Search for like minded people- use lists -Use advanced search options -Find related influential accounts and review their followers & following -Add followers, then remove those that don’t follow back -Does your last Tweet contain relevant or useful info?

93. Bio & Url Followers ratio Keyword Rich

95. Advanced Search http://search.twitter.com/advanced

100. Massive Views Content Not Optimized Massive Ratings Deep comments

101. Organic Foods - Food Matters Initial Image Link to Food Matters No URL Nice Ratings & Views

105. tags discuss

118. “ Experience is what you get when you don’t get what you want” Dan Stanford A reminder that failure isn’t just acceptable- but essential.

120. -Remember- Hope is not a marketing strategy

121. Thank You! Be our friend on FaceBook- Passion River Follow me on Twitter @AllenChou Join our mailing list at: www. MarketMyMovie .com