Poggenpohl Live Twitter Chat - #kbtribechat

1. Best Education and Learning Project   B2B Social Media Marketing in the   Architecture Engineering Construction Industry Poggenpohl Twitter Chat   KBIS (Kitchen & Bath Industry Show) Panoramio photo by Terry Babĳ: @Tbabĳ Mark Johnson FAIA | CKD | AIBD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

2. Poggenpohl USA Goals for KBIS 2012 • Use social media to drive booth traﬃc and online visits during KBIS • Promote Artesio Kitchen launch and educate designers beyond   the expo ﬂoor ‘Poggenpohl at KBIS in Chicago!’ - Twitter chat post from kbtribechat blog announcing Poggenpohl’s sponsorship. • Leverage designers, bloggers and the social media press to share   the message Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

3. Social Media Marketing Tactics Used by Poggenpohl - KBIS 2012 Twitter Facebook Integrate

4. Social

5. media

6.   networks

9. point

10. back

11.   to

12. Poggenpohl

13. Website

15.   Photo

16. Sharing

17. Apps MARKITECT  Mark Johnson FAIA|AIBD|CKD

18. Social Media Marketing Tactics Leverage #KBTribeChat • Engage a weekly gathering of 50+ industry professionals using Twitter   to discuss KB Industry Trends and promote the Artesio Kitchen launch • Poggenpohl sponsored and hosted the #KBTribeChat Twitter chat in   their KBIS booth Photos from #kbtribechat Twitter Chat at Poggenpohl Booth - KBIS 2012 in Chicago Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

21. Depth, substance and quality of Social Media engagement? • 338 Tweets sent during the live chat • 226 Tweets sent during the week leading up to the chat • All used the #KBTribeChat hashtag • Lets look at the substance and quality of the conversations on the following slides... Photos from #kbtribechat Twitter Chat at Poggenpohl Booth - KBIS 2012 in Chicago Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

22. Introductory remarks  at PoggenPohl Booth Tweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

23. #KBTribeChat attendees   acknowledging Poggenpohl Tweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

24. Attendees welcoming each other,   and attending from a distance Tweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

25. QA between Host and Interviewee,   broadcast by KBIS Show on Twitter Tweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

26. Artesio Kitchen at Pinterest • Share live/candid photos from the KBIS booth • Post immediately   for engagement with designers attending via social media networks • Spontaneous and engaging, with host and designer commentary Copyright © 2012 Mark Robert Johnson FAIA “A1) Here's #Pinterest pin of +ARTESIO #Kitchen http://t.co/eYeYb5fu Note the dramatic 'Function arch.' #kbtribechat comments? #KBIS” MARKITECT  Mark Johnson FAIA|AIBD|CKD

28. Tweets w/ Pictures   from the Trade Press Tweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

29. Designers sharing comments   and pictures on Twitter Tweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

30. ‘Retweets’ for further reach - Designers sharing comments and pictures on Twitter Tweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

31. Promoted two Artesio ﬁnishes remotely -   Chicago Mart Showroom and KBIS Booth Tweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

33. Ferguson Promoting on Twitter   with pictures from Poggenpohl Chat Tweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

34. Artesio Built-in Furniture on Pinterest Board Chicago Mart pictures prior to Twitter Chat Tweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

35. Sharing the Hadi Teherani Story   along with Artesio Accessories Tweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

36. Broadcasting Poggenpohl’s design award   presented by @kbculture blog Tweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

37. Designers sharing Poggenpohl’s History on Twitter - Website views and education Tweet from Twitter chat stream on 4/25/2012  #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

38. Poggenpohl created lasting memories   for Designers at their KBIS Twitter Chat Tweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

39. Poggenpohl Twitter Chat Summary • Engaged 57 Attendees for 1 Hour • 20 people in KBIS Booth • 37 online Twitter attendees • Mostly Designers, Press, Bloggers • 89,373 unique Twitter users reached • 890,000 Twitter impressions • An exciting attraction, engaging designers on the KBIS Expo ﬂoor   and across the U.S. Photos from #kbtribechat Twitter Chat at Poggenpohl Booth - KBIS 2012 in Chicago Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

41. Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD

42. MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education Learning Project B2B Social Media   Marketing in the Architecture Engineering  Construction   Industry • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD

43. Best Education and Learning Project   B2B Social Media Marketing in the   Architecture Engineering Construction Industry Poggenpohl Twitter Chat   KBIS (Kitchen Bath Industry Show) Panoramio photo by Terry Babĳ: @Tbabĳ Mark Johnson FAIA | CKD | AIBD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD

Poggenpohl Live Twitter Chat - #kbtribechat

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