This presentation shares the technique I used for an interview using Pinterest boards on an iPad as a resume in lieu of a traditional printed resume. It was visual, interactive, engaging...and no paper! Their HR department had never seen anything like it!
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Â
Pinterest Your Resume!
1. Best Education and Learning Project â¨
B2B Social Media Marketing in the â¨
Architecture Engineering Construction Industry
Pinterest â¨
Your â¨
Resume!
"
Mark Johnson FAIA | CKD | AIBD
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
2. The Future
of Interviewing?
Best Education and Learning Project â¨
B2B Social Media Marketing in the â¨
Architecture Engineering Construction Industry
⢠Instead of a paper resume, â¨
Imagine using Pinterest for an interview!
"
⢠No paper... â¨
just Pinterest on your iPad
"
⢠I did this for an interview with â¨
a major advertising agency
"
⢠Their HR department had â¨
never seen anything like it!
www.pinterest.com/markjohnsonfaia
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
3. Hereâs What it Looks Like
⢠Pinterest proďŹle
designed as a
resume
⢠4 pin boards
with 95 pins
linking to my
work across the
Internet
⢠Visual,
interactive and
engaging!
www.pinterest.com/markjohnsonfaia
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
4. Four Pinterest Boards
One for each resume category
⢠Resume + Networks
⢠Blogging, Interviews and Twitter Chat Hosting
⢠Social Media and e-Learning Presentations
⢠SketchUp 3D Projects and Collaboration
www.pinterest.com/markjohnsonfaia
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
5. Board Oneâ¨
Resume and Network ProďŹles (10 pins)
1. Infographic Resumeâ¨
via Re.vu
2. Twitterâ¨
@MarkJohnsonFAIA
3. Google+
4. Twitterâ¨
@MarkJohnsonCKD
5. Facebook
6. LinkedIn
7. SlideShare.net
www.pinterest.com/markjohnsonfaia
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
6. Example of Pin
Link to Infographic Resume at Re.vu
⢠âProfessional referencesââ¨
are already embedded
⢠Commentary by industryâ¨
professionals, âI like itâ
⢠âLikesâ by industry experts
⢠AIBD National President
⢠Interior Designer / Blogger
⢠Construction Company and
Twitter Chat Host
Copyright Š
 2012 Mark Robert Johnson FAIA
www.pinterest.com/markjohnsonfaia
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
7. Infographic Resume
Click-through via Pinterest
⢠Re.vu interactive â¨
visual resume
⢠LinkedIn content â¨
is preloaded
⢠Several templates oďŹered
⢠Customizable
⢠Free serviceâ¨
Copyright Š
 2012 Mark Robert Johnson FAIA
www.re.vu/MARKITECT
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
8. Board Twoâ¨
Blogging, Interviews, Twitter Chats (38 pins)
Examples of Pins:
⢠Blogs for Kohler,
Green Builder
Magazine, Merillat,â¨
AmericanDesign.net
⢠Presentations at
Formica Group,
Armstrong Flooring,
and Poggenpohl
Blogs
⢠Twitter chats -
#kbtribechat and
#IntDesignerChat
guest host
Copyright Š
 2012 Mark Robert Johnson FAIA
www.pinterest.com/markjohnsonfaia
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
9. Example of Pin
Link to KohlerTalk Blog
⢠Guest blog for a leading
consumer brand - Kohler
⢠Reference and link â¨
back to Kohler Blog
⢠Shared by others using
âRepinsâ at Pinterest
Copyright Š
 2012 Mark Robert Johnson FAIA
www.pinterest.com/markjohnsonfaia
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
10. Click-through via Pinterest
Guest blog at KohlerTalk
⢠My review of Kohlerâs
sustainable booth design
⢠On-site coverage from
Greenbuild Conference â¨
in Toronto
⢠Opportunity to share
design and sustainability
expertise
Copyright Š
 2012 Mark Robert Johnson FAIA
www.blog.kohler.com
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
11. Board Threeâ¨
Social Media, e-Learning at SlideShare (20 pins)
Examples of pinned
presentations:
⢠Ten HOT Design +
Social Media Ideas
for Designers
⢠To Twitter + Beyond
⢠iPad + Apps for
Designers
⢠Go Social and Share
your SlideShares
⢠24 Hour Social Media
Campaign
www.pinterest.com/markjohnsonfaia
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
12. Example of Pin
Link to Presentation at SlideShare.net
⢠25,000+ total views
⢠38 Embeds = 13,200 Views
" ⢠blog.slideshare.net - 6,763
⢠blog.formica.com - 4,409
"
⢠iphone-entreprise.com - 1,128
" ⢠blog.slideshare.com - 322
⢠markitect.me - 209
"
⢠kbtribe.wordpress.com - 188
"
⢠SlideShare presentations
can now be viewed â¨
on Pinterest pins
Copyright Š
 2012 Mark Robert Johnson FAIA
www.pinterest.com/markjohnsonfaia
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
13. Board Fourâ¨
SketchUp 3D Projects + Collaboration (27 pins)
⢠SketchUp models
from the Trimble 3D
Warehouse pin easily
and look great as
thumbnail images
⢠Itâs an easy way to
showcase your
design projects and
collaborative work
www.pinterest.com/markjohnsonfaia
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
14. Example of Pin
Link to 3D Warehouse
⢠Kitchen design by â¨
Mark Johnson FAIA
⢠Rendering in Shaderlight by â¨
Eric Schimelpfenig AKBD
⢠17,000 views in 36 months
⢠Average of 15 views per day
⢠4,800 downloads
⢠Thumbnail previews â¨
of more 3D models
www.pinterest.com/markjohnsonfaia
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
15. Click-through via Pinterest
3D Warehouse Projects and Collaborations
⢠78 projects in this
SketchUp collection
⢠Optimized for social media
sharing + Google Earth
⢠Branded modelsâ¨
from product makers
⢠KraftMaid & Merillat Cabinets
⢠KitchenAid, Jenn-Air, Miele â¨
and GE Appliances
⢠Brizo and Delta Faucets
Copyright Š
 2012 Mark Robert Johnson FAIA
www.sketchup.google.com/3dwarehouse
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
16. How the interview played out
1. HR oďŹered to print my resume. Very nice of them, but Iâ¨
declined, âunless the interviewer needs a paper copy.â
2. Interviewer brought his iPad and opened the PDF of â¨
my traditional resume from his email. Still no paper...
Traditional Resume
Resume using Pinterest boards on iPad
MARK ROBERT JOHNSON
FAIA | AIBD | CKD
PROFESSIONAL
RESUME
755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter
LinkedIn
Facebook
SlideShare
MARKITECT.me
YouTube
Google+
Pinterest
@UVUcomm
SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, âgreenâ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
ď§ Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |
Conference Speaker | Writer + Blogger
CAREER HISTORY
GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)
2011 â Present
Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and âgreenâ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
ď§ Currently managing the social media campaign for Green Builder Mediaâs VISION House in Walt Disney Worldâs Epcot Theme
Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.
MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry â Ann Arbor, MI
2009 â 2011
Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
ď§ Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months
including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.
ď§ Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
ď§ Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who
specify products.
ď§ Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building
brand awareness and loyalty for Masco brands. Examples include:
⣠Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
⣠Five LIVE âDesign Challengesâ where Designer Bloggers and Architects competed to design homes embedded with Masco
building products.
⣠Two LIVE âTweetUpsâ for Masco Cabinetryâs trade show booth at the Kitchen & Bath Industry Show (KBIS).
⣠Guest-hosted the K&B industryâs two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat
(Kitchen & Bath Design focus).
⣠Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on
various design topics and 10 focusing on culinary topics.
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
17. How the interview played out
3. I had a PDF of my resume on iPad, just in case.
4. I took interview notes on my iPad.
5. We used Pinterest boards for the interview and neverâ¨
referred to the traditional resume.
Traditional Resume
MARK ROBERT JOHNSON
FAIA | AIBD | CKD
PROFESSIONAL
RESUME
755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter
Click-through from Pinterest
to Infographic Resume at
Re.vu on iPad
LinkedIn
Facebook
SlideShare
MARKITECT.me
YouTube
Google+
Pinterest
@UVUcomm
SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, âgreenâ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
ď§ Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |
Conference Speaker | Writer + Blogger
CAREER HISTORY
GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)
2011 â Present
Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and âgreenâ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
ď§ Currently managing the social media campaign for Green Builder Mediaâs VISION House in Walt Disney Worldâs Epcot Theme
Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.
MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry â Ann Arbor, MI
2009 â 2011
Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
ď§ Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months
including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.
ď§ Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
ď§ Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who
specify products.
ď§ Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building
brand awareness and loyalty for Masco brands. Examples include:
⣠Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
⣠Five LIVE âDesign Challengesâ where Designer Bloggers and Architects competed to design homes embedded with Masco
building products.
⣠Two LIVE âTweetUpsâ for Masco Cabinetryâs trade show booth at the Kitchen & Bath Industry Show (KBIS).
⣠Guest-hosted the K&B industryâs two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat
(Kitchen & Bath Design focus).
⣠Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on
various design topics and 10 focusing on culinary topics.
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
18. New Verses
Old Resume?
MARK ROBERT JOHNSON
FAIA | AIBD | CKD
PROFESSIONAL
RESUME
⢠A well written traditional
resume is still neededâŚâ¨
at least for now
755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter
LinkedIn
Facebook
SlideShare
MARKITECT.me
YouTube
Google+
Pinterest
SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, âgreenâ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
ď§ Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |
Conference Speaker | Writer + Blogger
CAREER HISTORY
⢠My traditional resume has
embedded links to my blog
and social media proďŹles
⢠A special thanks to â¨
Rachel King for inspiring
this presentation
GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)
2011 â Present
Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and âgreenâ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
ď§ Currently managing the social media campaign for Green Builder Mediaâs VISION House in Walt Disney Worldâs Epcot Theme
Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.
MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry â Ann Arbor, MI
2009 â 2011
Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
ď§ Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months
including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.
ď§ Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
ď§ Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who
specify products.
ď§ Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building
brand awareness and loyalty for Masco brands. Examples include:
⣠Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
⣠Five LIVE âDesign Challengesâ where Designer Bloggers and Architects competed to design homes embedded with Masco
building products.
⢠See her âLiving Resumeâ at
pinterest.com/rachaelgking
Copyright Š
 2012 Mark Robert Johnson FAIA
⣠Two LIVE âTweetUpsâ for Masco Cabinetryâs trade show booth at the Kitchen & Bath Industry Show (KBIS).
⣠Guest-hosted the K&B industryâs two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat
(Kitchen & Bath Design focus).
⣠Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on
various design topics and 10 focusing on culinary topics.
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
19. 24 Hours Later...
Pinterest Your Resume!
⢠The presentation went âniche viralâ
⢠Named âHOT on Twitterâ on â¨
SlideShare.net after only 8 hours
⢠90 tweets and retweets (22 tweets by me)
⢠1,000+ views in 24 hours (1,500+ views in 48 hours)
⢠More âPinterest Your Resumeâ activity:
⢠Tweeted by college instructor to Public Relations students
⢠Embedded as reference material for Architecture Interns
⢠Featured in the Tweeted Times e-Newspaper
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
20. Pinterest Your Resume
âHOT on Twitterâ at SlideShare.net
⢠Placement on â¨
SlideShare homepage
⢠A great reason to use
social media to promote
your presentations
⢠You do the work, â¨
and they may feature you!â¨
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
21. The Power of Social Media
Sharing ideas with others at Twitter
⢠Utah Valley University > Communications students
"
"
"
"
⢠American Insititute of Architects CA Council > California architects
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
22. Resume Assignment
@Archinia Intern Blog
⢠Architect interns learning â¨
to create LinkedIn proďŹles
⢠Pinterest Your Resume
used as example of
resume/CV embedded â¨
in LinkedIn proďŹle
architectureinternship.blogspot.com
Copyright Š
 2012 Mark Robert Johnson FAIA
â¨
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
23. The Power of Social Media
Sharing ideas with others at Twitter
⢠Tianna - Cultural Creative & Entrepreneur > Twitter Followers
"
"
"
"
⢠OâReilly/Depalma Agency > Building and Architectural Industry
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
24. Trendingâ¨
The Tweeted Times daily e-news
⢠Shared in the
OâReilly/Depalma
Agencyâs Tweeted
Times
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
25. The Power of Social Media
Sharing ideas with others at Twitter
⢠Architects League of Northern New Jersey > Members and Friends
"
"
"
"
⢠Nashville Chamber of Commerce > Business Owners
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
26. Encouraging âNext Genâ
Alicia Liebel Infographic
⢠Alicia discovered re.vu â¨
in Pinterest Your Resume
and created her own
infographic
www.re.vu/alicialiebel
Copyright Š
 2012 Mark Robert Johnson FAIA
â¨
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
27. 3 Weeks Later...
Pinterest Your Resume!
⢠The presentation took oďŹ... â¨
⢠Featured in the SlideShare Blog:â¨
â¨
â8 Ways to Use the Power of Pinterest and SlideShare
to Grow Your Business and Expand Your Speaking
Careerââ¨
⢠Picked as a SlideShare âTop Presentation of the Dayâ â¨
⢠Over 27,000 views in three weeks!
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
28. Mark Johnson FAIA | CKD | AIBD
⢠MARKITECT.me Consulting
⢠Marketing and Communications
⢠Social Media
⢠Industry Education
⢠Speaking Engagements
⢠Design Services
⢠Marketer | Educator | Architect
⢠Contact: mrj.faia@gmail.com
Copyright Š 2013 All Rights Reserved
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
29. MARKITECT.me - Social Media Awards
⢠Winner of Three Be2Awards - London Social Media Week
⢠2013 - Best B2B Education & Learning Project
⢠2012 - Best B2B PR/Marketing Campaign
⢠2012 - Best B2B Education & Learning Project
B2B Social Media â¨
Marketing in the
Architecture
Engineeringâ¨
Construction â¨
Industry
"
⢠Named âTop 100 Design Tweeterâ by DesignCrave
⢠11,500+ Twitter followers
⢠60,000+ Tweets
⢠25+ daily e-Newspapers
Copyright Š 2013 All Rights Reserved
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD
30. Best Education and Learning Project â¨
B2B Social Media Marketing in the â¨
Architecture Engineering Construction Industry
Pinterest â¨
Your â¨
Resume!
"
Mark Johnson FAIA | CKD | AIBD
Copyright Š
 2012 Mark Robert Johnson FAIA
MARKITECTâ¨
Mark Johnson FAIA|AIBD|CKD