SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

Pinterest 

Your 

Resume!
"

Mark Johnson FAIA | CKD | AIBD
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
The Future
of Interviewing?

Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

• Instead of a paper resume, 


Imagine using Pinterest for an interview!

"

• No paper... 


just Pinterest on your iPad 

"

• I did this for an interview with 


a major advertising agency

"

• Their HR department had 


never seen anything like it!
www.pinterest.com/markjohnsonfaia
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Here’s What it Looks Like
• Pinterest profile

designed as a
resume

• 4 pin boards

with 95 pins
linking to my
work across the
Internet

• Visual,

interactive and
engaging!
www.pinterest.com/markjohnsonfaia
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Four Pinterest Boards

One for each resume category
• Resume + Networks

• Blogging, Interviews and Twitter Chat Hosting

• Social Media and e-Learning Presentations

• SketchUp 3D Projects and Collaboration

www.pinterest.com/markjohnsonfaia
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Board One


Resume and Network Profiles (10 pins)
1. Infographic Resume

via Re.vu

2. Twitter

@MarkJohnsonFAIA

3. Google+

4. Twitter

@MarkJohnsonCKD

5. Facebook

6. LinkedIn

7. SlideShare.net
www.pinterest.com/markjohnsonfaia
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Example of Pin

Link to Infographic Resume at Re.vu
• ‘Professional references’


are already embedded 

• Commentary by industry


professionals, “I like it”

• ‘Likes’ by industry experts

• AIBD National President

• Interior Designer / Blogger

• Construction Company and

Twitter Chat Host

Copyright ©	
  2012 Mark Robert Johnson FAIA

www.pinterest.com/markjohnsonfaia

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Infographic Resume

Click-through via Pinterest
• Re.vu interactive 


visual resume 

• LinkedIn content 


is preloaded

• Several templates offered

• Customizable 

• Free service


Copyright ©	
  2012 Mark Robert Johnson FAIA

www.re.vu/MARKITECT

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Board Two


Blogging, Interviews, Twitter Chats (38 pins)
Examples of Pins:

• Blogs for Kohler,

Green Builder
Magazine, Merillat,

AmericanDesign.net 

• Presentations at

Formica Group,
Armstrong Flooring,
and Poggenpohl
Blogs 

• Twitter chats -

#kbtribechat and
#IntDesignerChat
guest host
Copyright ©	
  2012 Mark Robert Johnson FAIA

www.pinterest.com/markjohnsonfaia

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Example of Pin

Link to KohlerTalk Blog
• Guest blog for a leading

consumer brand - Kohler

• Reference and link 


back to Kohler Blog 

• Shared by others using

‘Repins’ at Pinterest

Copyright ©	
  2012 Mark Robert Johnson FAIA

www.pinterest.com/markjohnsonfaia

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Click-through via Pinterest

Guest blog at KohlerTalk
• My review of Kohler’s

sustainable booth design 

• On-site coverage from

Greenbuild Conference 

in Toronto

• Opportunity to share

design and sustainability
expertise

Copyright ©	
  2012 Mark Robert Johnson FAIA

www.blog.kohler.com

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Board Three


Social Media, e-Learning at SlideShare (20 pins)
Examples of pinned
presentations:

• Ten HOT Design +

Social Media Ideas
for Designers

• To Twitter + Beyond

• iPad + Apps for

Designers

• Go Social and Share

your SlideShares

• 24 Hour Social Media

Campaign
www.pinterest.com/markjohnsonfaia
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Example of Pin

Link to Presentation at SlideShare.net
• 25,000+ total views

• 38 Embeds = 13,200 Views

" • blog.slideshare.net - 6,763

• blog.formica.com - 4,409

"
• iphone-entreprise.com - 1,128

" • blog.slideshare.com - 322

• markitect.me - 209

"
• kbtribe.wordpress.com - 188
"

• SlideShare presentations

can now be viewed 

on Pinterest pins
Copyright ©	
  2012 Mark Robert Johnson FAIA

www.pinterest.com/markjohnsonfaia

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Board Four


SketchUp 3D Projects + Collaboration (27 pins)
• SketchUp models

from the Trimble 3D
Warehouse pin easily
and look great as
thumbnail images

• It’s an easy way to

showcase your
design projects and
collaborative work

www.pinterest.com/markjohnsonfaia
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Example of Pin

Link to 3D Warehouse
• Kitchen design by 


Mark Johnson FAIA 

• Rendering in Shaderlight by 


Eric Schimelpfenig AKBD


• 17,000 views in 36 months

• Average of 15 views per day


• 4,800 downloads

• Thumbnail previews 


of more 3D models
www.pinterest.com/markjohnsonfaia
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Click-through via Pinterest

3D Warehouse Projects and Collaborations
• 78 projects in this

SketchUp collection

• Optimized for social media

sharing + Google Earth 

• Branded models


from product makers

• KraftMaid & Merillat Cabinets

• KitchenAid, Jenn-Air, Miele 


and GE Appliances 

• Brizo and Delta Faucets

Copyright ©	
  2012 Mark Robert Johnson FAIA

www.sketchup.google.com/3dwarehouse

MARKITECT

Mark Johnson FAIA|AIBD|CKD
How the interview played out
1. HR offered to print my resume. Very nice of them, but I

declined, “unless the interviewer needs a paper copy.”

2. Interviewer brought his iPad and opened the PDF of 

my traditional resume from his email. Still no paper...
Traditional Resume

Resume using Pinterest boards on iPad

MARK ROBERT JOHNSON
FAIA | AIBD | CKD

PROFESSIONAL
RESUME

755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter



















LinkedIn

Facebook

SlideShare

MARKITECT.me
YouTube

Google+
Pinterest

@UVUcomm

SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
 Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |

Conference Speaker | Writer + Blogger

CAREER HISTORY
GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)

2011 – Present

Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
 Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme

Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.

MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI

2009 – 2011

Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
 Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months

including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.

 Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
 Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who

specify products.

 Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building

brand awareness and loyalty for Masco brands. Examples include:

‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco

building products.

‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS).
‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat

(Kitchen & Bath Design focus).

‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on

various design topics and 10 focusing on culinary topics.

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
How the interview played out
3. I had a PDF of my resume on iPad, just in case. 

4. I took interview notes on my iPad.

5. We used Pinterest boards for the interview and never

referred to the traditional resume.
Traditional Resume
MARK ROBERT JOHNSON
FAIA | AIBD | CKD

PROFESSIONAL
RESUME

755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter

















Click-through from Pinterest
to Infographic Resume at
Re.vu on iPad



LinkedIn

Facebook

SlideShare

MARKITECT.me
YouTube

Google+
Pinterest

@UVUcomm

SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
 Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |

Conference Speaker | Writer + Blogger

CAREER HISTORY
GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)

2011 – Present

Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
 Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme

Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.

MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI

2009 – 2011

Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
 Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months

including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.

 Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
 Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who

specify products.

 Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building

brand awareness and loyalty for Masco brands. Examples include:

‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco

building products.

‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS).
‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat

(Kitchen & Bath Design focus).

‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on

various design topics and 10 focusing on culinary topics.

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
New Verses
Old Resume?
MARK ROBERT JOHNSON
FAIA | AIBD | CKD

PROFESSIONAL
RESUME

• A well written traditional

resume is still needed…

at least for now


755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter

















LinkedIn

Facebook

SlideShare

MARKITECT.me
YouTube



Google+
Pinterest

SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
 Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |

Conference Speaker | Writer + Blogger

CAREER HISTORY

• My traditional resume has

embedded links to my blog
and social media profiles

• A special thanks to 


Rachel King for inspiring
this presentation 


GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)

2011 – Present

Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
 Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme

Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.

MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI

2009 – 2011

Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
 Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months

including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.

 Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
 Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who

specify products.

 Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building

brand awareness and loyalty for Masco brands. Examples include:

‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco

building products.

• See her ‘Living Resume’ at

pinterest.com/rachaelgking
Copyright ©	
  2012 Mark Robert Johnson FAIA

‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS).
‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat

(Kitchen & Bath Design focus).

‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on

various design topics and 10 focusing on culinary topics.

MARKITECT

Mark Johnson FAIA|AIBD|CKD
24 Hours Later...

Pinterest Your Resume!
• The presentation went ‘niche viral’ 

• Named “HOT on Twitter” on 


SlideShare.net after only 8 hours

• 90 tweets and retweets (22 tweets by me)

• 1,000+ views in 24 hours (1,500+ views in 48 hours)

• More ‘Pinterest Your Resume’ activity:

• Tweeted by college instructor to Public Relations students

• Embedded as reference material for Architecture Interns

• Featured in the Tweeted Times e-Newspaper

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Pinterest Your Resume

‘HOT on Twitter’ at SlideShare.net
• Placement on 


SlideShare homepage 

• A great reason to use

social media to promote
your presentations

• You do the work, 


and they may feature you!


Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
The Power of Social Media

Sharing ideas with others at Twitter
• Utah Valley University > Communications students

"
"
"
"

• American Insititute of Architects CA Council > California architects

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Resume Assignment

@Archinia Intern Blog
• Architect interns learning 


to create LinkedIn profiles

• Pinterest Your Resume

used as example of
resume/CV embedded 

in LinkedIn profile

architectureinternship.blogspot.com

Copyright ©	
  2012 Mark Robert Johnson FAIA



MARKITECT

Mark Johnson FAIA|AIBD|CKD
The Power of Social Media

Sharing ideas with others at Twitter
• Tianna - Cultural Creative & Entrepreneur > Twitter Followers

"
"
"
"

• O’Reilly/Depalma Agency > Building and Architectural Industry

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Trending


The Tweeted Times daily e-news
• Shared in the

O’Reilly/Depalma
Agency’s Tweeted
Times

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
The Power of Social Media

Sharing ideas with others at Twitter
• Architects League of Northern New Jersey > Members and Friends

"
"
"
"

• Nashville Chamber of Commerce > Business Owners

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Encouraging ‘Next Gen’

Alicia Liebel Infographic
• Alicia discovered re.vu 


in Pinterest Your Resume
and created her own
infographic

www.re.vu/alicialiebel

Copyright ©	
  2012 Mark Robert Johnson FAIA



MARKITECT

Mark Johnson FAIA|AIBD|CKD
3 Weeks Later...

Pinterest Your Resume!
• The presentation took off... 

• Featured in the SlideShare Blog:




“8 Ways to Use the Power of Pinterest and SlideShare
to Grow Your Business and Expand Your Speaking
Career”


• Picked as a SlideShare “Top Presentation of the Day” 

• Over 27,000 views in three weeks!
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services

• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved

MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project

B2B Social Media 

Marketing in the
Architecture
Engineering

Construction 

Industry

"

• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

Pinterest 

Your 

Resume!
"

Mark Johnson FAIA | CKD | AIBD
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD

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Pinterest Your Resume!

  • 1. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Pinterest 
 Your 
 Resume! " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 2. The Future of Interviewing? Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry • Instead of a paper resume, 
 Imagine using Pinterest for an interview! " • No paper... 
 just Pinterest on your iPad " • I did this for an interview with 
 a major advertising agency " • Their HR department had 
 never seen anything like it! www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 3. Here’s What it Looks Like • Pinterest profile designed as a resume • 4 pin boards with 95 pins linking to my work across the Internet • Visual, interactive and engaging! www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 4. Four Pinterest Boards One for each resume category • Resume + Networks • Blogging, Interviews and Twitter Chat Hosting • Social Media and e-Learning Presentations • SketchUp 3D Projects and Collaboration www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 5. Board One
 Resume and Network Profiles (10 pins) 1. Infographic Resume
 via Re.vu 2. Twitter
 @MarkJohnsonFAIA 3. Google+ 4. Twitter
 @MarkJohnsonCKD 5. Facebook 6. LinkedIn 7. SlideShare.net www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 6. Example of Pin Link to Infographic Resume at Re.vu • ‘Professional references’
 are already embedded • Commentary by industry
 professionals, “I like it” • ‘Likes’ by industry experts • AIBD National President • Interior Designer / Blogger • Construction Company and Twitter Chat Host Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 7. Infographic Resume Click-through via Pinterest • Re.vu interactive 
 visual resume • LinkedIn content 
 is preloaded • Several templates offered • Customizable • Free service
 Copyright ©  2012 Mark Robert Johnson FAIA www.re.vu/MARKITECT MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 8. Board Two
 Blogging, Interviews, Twitter Chats (38 pins) Examples of Pins: • Blogs for Kohler, Green Builder Magazine, Merillat,
 AmericanDesign.net • Presentations at Formica Group, Armstrong Flooring, and Poggenpohl Blogs • Twitter chats - #kbtribechat and #IntDesignerChat guest host Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 9. Example of Pin Link to KohlerTalk Blog • Guest blog for a leading consumer brand - Kohler • Reference and link 
 back to Kohler Blog • Shared by others using ‘Repins’ at Pinterest Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 10. Click-through via Pinterest Guest blog at KohlerTalk • My review of Kohler’s sustainable booth design • On-site coverage from Greenbuild Conference 
 in Toronto • Opportunity to share design and sustainability expertise Copyright ©  2012 Mark Robert Johnson FAIA www.blog.kohler.com MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 11. Board Three
 Social Media, e-Learning at SlideShare (20 pins) Examples of pinned presentations: • Ten HOT Design + Social Media Ideas for Designers • To Twitter + Beyond • iPad + Apps for Designers • Go Social and Share your SlideShares • 24 Hour Social Media Campaign www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 12. Example of Pin Link to Presentation at SlideShare.net • 25,000+ total views • 38 Embeds = 13,200 Views " • blog.slideshare.net - 6,763 • blog.formica.com - 4,409 " • iphone-entreprise.com - 1,128 " • blog.slideshare.com - 322 • markitect.me - 209 " • kbtribe.wordpress.com - 188 " • SlideShare presentations can now be viewed 
 on Pinterest pins Copyright ©  2012 Mark Robert Johnson FAIA www.pinterest.com/markjohnsonfaia MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 13. Board Four
 SketchUp 3D Projects + Collaboration (27 pins) • SketchUp models from the Trimble 3D Warehouse pin easily and look great as thumbnail images • It’s an easy way to showcase your design projects and collaborative work www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 14. Example of Pin Link to 3D Warehouse • Kitchen design by 
 Mark Johnson FAIA • Rendering in Shaderlight by 
 Eric Schimelpfenig AKBD • 17,000 views in 36 months • Average of 15 views per day • 4,800 downloads • Thumbnail previews 
 of more 3D models www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 15. Click-through via Pinterest 3D Warehouse Projects and Collaborations • 78 projects in this SketchUp collection • Optimized for social media sharing + Google Earth • Branded models
 from product makers • KraftMaid & Merillat Cabinets • KitchenAid, Jenn-Air, Miele 
 and GE Appliances • Brizo and Delta Faucets Copyright ©  2012 Mark Robert Johnson FAIA www.sketchup.google.com/3dwarehouse MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 16. How the interview played out 1. HR offered to print my resume. Very nice of them, but I
 declined, “unless the interviewer needs a paper copy.” 2. Interviewer brought his iPad and opened the PDF of 
 my traditional resume from his email. Still no paper... Traditional Resume Resume using Pinterest boards on iPad MARK ROBERT JOHNSON FAIA | AIBD | CKD PROFESSIONAL RESUME 755 Coolidge St. #4, Plymouth, MI 48170 734.837.6794 mrj.faia@gmail.com Twitter LinkedIn Facebook SlideShare MARKITECT.me YouTube Google+ Pinterest @UVUcomm SUMMARY A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural design. An energetic winner of industry awards who thrives in a fast-paced environment.  Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations | Conference Speaker | Writer + Blogger CAREER HISTORY GREEN BUILDER MEDIA National Director, Social and Virtual Media (Consulting) 2011 – Present Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest. Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social media strategies to develop their brands online.  Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media strategy to promote this project, opening on Earth Day, 2012. MASCO CORPORATION Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI 2009 – 2011 Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and social media campaigns. Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.  Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.  Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.  Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who specify products.  Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building brand awareness and loyalty for Masco brands. Examples include: ‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp. ‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco building products. ‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS). ‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat (Kitchen & Bath Design focus). ‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on various design topics and 10 focusing on culinary topics. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 17. How the interview played out 3. I had a PDF of my resume on iPad, just in case. 4. I took interview notes on my iPad. 5. We used Pinterest boards for the interview and never
 referred to the traditional resume. Traditional Resume MARK ROBERT JOHNSON FAIA | AIBD | CKD PROFESSIONAL RESUME 755 Coolidge St. #4, Plymouth, MI 48170 734.837.6794 mrj.faia@gmail.com Twitter Click-through from Pinterest to Infographic Resume at Re.vu on iPad LinkedIn Facebook SlideShare MARKITECT.me YouTube Google+ Pinterest @UVUcomm SUMMARY A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural design. An energetic winner of industry awards who thrives in a fast-paced environment.  Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations | Conference Speaker | Writer + Blogger CAREER HISTORY GREEN BUILDER MEDIA National Director, Social and Virtual Media (Consulting) 2011 – Present Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest. Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social media strategies to develop their brands online.  Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media strategy to promote this project, opening on Earth Day, 2012. MASCO CORPORATION Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI 2009 – 2011 Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and social media campaigns. Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.  Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.  Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.  Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who specify products.  Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building brand awareness and loyalty for Masco brands. Examples include: ‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp. ‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco building products. ‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS). ‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat (Kitchen & Bath Design focus). ‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on various design topics and 10 focusing on culinary topics. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 18. New Verses Old Resume? MARK ROBERT JOHNSON FAIA | AIBD | CKD PROFESSIONAL RESUME • A well written traditional resume is still needed…
 at least for now 755 Coolidge St. #4, Plymouth, MI 48170 734.837.6794 mrj.faia@gmail.com Twitter LinkedIn Facebook SlideShare MARKITECT.me YouTube Google+ Pinterest SUMMARY A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural design. An energetic winner of industry awards who thrives in a fast-paced environment.  Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations | Conference Speaker | Writer + Blogger CAREER HISTORY • My traditional resume has embedded links to my blog and social media profiles • A special thanks to 
 Rachel King for inspiring this presentation GREEN BUILDER MEDIA National Director, Social and Virtual Media (Consulting) 2011 – Present Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest. Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social media strategies to develop their brands online.  Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media strategy to promote this project, opening on Earth Day, 2012. MASCO CORPORATION Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI 2009 – 2011 Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and social media campaigns. Led education and training department for sales organization and channel customers with emphasis on design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.  Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.  Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.  Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who specify products.  Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building brand awareness and loyalty for Masco brands. Examples include: ‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp. ‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco building products. • See her ‘Living Resume’ at pinterest.com/rachaelgking Copyright ©  2012 Mark Robert Johnson FAIA ‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS). ‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat (Kitchen & Bath Design focus). ‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on various design topics and 10 focusing on culinary topics. MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 19. 24 Hours Later... Pinterest Your Resume! • The presentation went ‘niche viral’ • Named “HOT on Twitter” on 
 SlideShare.net after only 8 hours • 90 tweets and retweets (22 tweets by me) • 1,000+ views in 24 hours (1,500+ views in 48 hours) • More ‘Pinterest Your Resume’ activity: • Tweeted by college instructor to Public Relations students • Embedded as reference material for Architecture Interns • Featured in the Tweeted Times e-Newspaper Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 20. Pinterest Your Resume ‘HOT on Twitter’ at SlideShare.net • Placement on 
 SlideShare homepage • A great reason to use social media to promote your presentations • You do the work, 
 and they may feature you!
 Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 21. The Power of Social Media Sharing ideas with others at Twitter • Utah Valley University > Communications students " " " " • American Insititute of Architects CA Council > California architects Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 22. Resume Assignment @Archinia Intern Blog • Architect interns learning 
 to create LinkedIn profiles • Pinterest Your Resume used as example of resume/CV embedded 
 in LinkedIn profile architectureinternship.blogspot.com Copyright ©  2012 Mark Robert Johnson FAIA 
 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 23. The Power of Social Media Sharing ideas with others at Twitter • Tianna - Cultural Creative & Entrepreneur > Twitter Followers " " " " • O’Reilly/Depalma Agency > Building and Architectural Industry Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 24. Trending
 The Tweeted Times daily e-news • Shared in the O’Reilly/Depalma Agency’s Tweeted Times Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 25. The Power of Social Media Sharing ideas with others at Twitter • Architects League of Northern New Jersey > Members and Friends " " " " • Nashville Chamber of Commerce > Business Owners Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 26. Encouraging ‘Next Gen’ Alicia Liebel Infographic • Alicia discovered re.vu 
 in Pinterest Your Resume and created her own infographic www.re.vu/alicialiebel Copyright ©  2012 Mark Robert Johnson FAIA 
 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 27. 3 Weeks Later... Pinterest Your Resume! • The presentation took off... 
 • Featured in the SlideShare Blog:
 
 “8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career”
 • Picked as a SlideShare “Top Presentation of the Day” 
 • Over 27,000 views in three weeks! Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 28. Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 29. MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 30. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Pinterest 
 Your 
 Resume! " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD