SlideShare ist ein Scribd-Unternehmen logo
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Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
More
CrowdSourcing with

Pinterest+Twitter
plus SlideShare PRO
"
Mark Johnson FAIA | CKD | AIBD
Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
CrowdSourcing with Pinterest + Twitter
MARKITECT

Mark Johnson FAIA|AIBD|CKD
•A week after this experiment 

I shared the results via 

SlideShare and received

over 2,600+ views in 5 days
• How did I get the word out?
•A social media marketing campaign!
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
•Day One
•90 Tweets/Retweets

during #DesignPinThurs
•974 views of the presentation!
•This got SlideShare’s attention
The Campaign
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
•Picked for
SlideShare’s 

home page 

based on 

Twitter popularity 

in just 4 hours

‘HOT on Twitter’at SlideShare.net
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
The Campaign
•Being “Featured”on 

SlideShare’s homepage is 

an opportunity not to pass up!
•Added Day Two to the campaign
•52 MORE Tweets/Retweets
•1,218 more views of the presentation
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Twitter and SlideShare Activity
Nov 7th
Nov 8th
Nov 9th
Nov 10th
Nov 11th
0 233 467 700 933 1,167 1,400
2
2
52
90
2
333
98
1,218
974
63
28
3
174
253
3
Clicks on Link
SlideShare Views
Tweets
Day One
DayTwo
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
8pm 11/7
8am 11/8
10am
12pm
2pm
4pm
6pm
8pm
10pm
7am 11/9
9am
11am
1pm
3pm
5pm
7pm
9pm
0 1000 2000 3000
Clicks on Link
Views at SS
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Twitter Clicks and SlideShare Views
The presentation
averaged

1 view per minute 

for 36 hours
Viewed every 20 seconds when first added to 

“Featured”section on SlideShare Homepage
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
"
More Networks
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Broaden Your Reach
•It’s helpful to drive 

traffic from as many 

social networks as possible…
•Go wherever your audience hangs out
•Facebook, Blogs, Pinterest, Google+,

LinkedIn, e-Newspapers, etc.
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Sharing at Facebook
•Keep your content
consistent with the
tone of your
Facebook page
•In this case,
professional 

Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Mentions in Blogs (kb-resource.com)
•KB Resource
Blog linked,
mentioned,
and included 

a slide!

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Sharing at Pinterest
•SlideShare
presentations ‘pin’
beautifully so all
mine have a second
home at Pinterest!
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Sharing at Google+
•Post and/or repost

presentations at
Google+ to reach
relevant ‘Circles’of
friends
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Sharing via e-Newspapers
Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Social Media Innovation
at SocialMediaSoup.com
CrowdSourcing with
Pinterest+Twitter
via #DesignPinThurs
Mark Johnson FAIA | CKD | AIBD
•Quality
content
often gets
picked up 

in the 

e-News!
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
"
The Stats

Maybe dull, but really important because 

they lead to ROI (return on investment)
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
‘Featured’at SlideShare.net
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
•The majority of
views were driven 

by placement on the
SlideShare home
page… something 

to strive for!
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Capturing Stats via SlideShare PRO
• SlideShare PRO’s
analytics provide 

an excellent
summary of views,
favorites, tweets,
likes, trends over
time, sources of
views and
keyword search
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Traffic Sources during the Campaign
• Direct: Viewed by someone who had a link to the direct URL
• Can sometimes be from links at other sites if not entered properly to
be recorded as “referred”or if SlideShare could not detect it
• SlideShare: Views from SlideShare. I.E.from searches, related
slideshows,or other locations on the site
• Referring: Views when referred from 

another location. I.E.Twitter, Facebook,

blog post/embed, etc.
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
• Viewers by country 

(lots from Europe)
• Embedded views
• Facebook stats
• Who is tweeting
Capturing Stats via SlideShare PRO
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
• See who is
mentioning your
presentation on
Twitter
• Similar to a
TweetReach
Report but
broader

Capturing Stats via SlideShare PRO
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
• Valuable report 

to see who is
viewing your
presentations
• Discover your
strongest topics
• Potential contacts
and leads
Capturing Stats via SlideShare PRO
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
• A favorite of
mine…
• Embedding my
presentations on
LinkedIn
showcases my
expertise ‘visually’

Capturing Stats via SlideShare PRO
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
• Easy-to-read
summary of my
most popular
presentations for
any date range
• See what’s HOT
and what’s not

Capturing Stats via SlideShare PRO
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
• I use TweetReach
to capture other
key Twitter stats
during campaigns
• Unique users
reached, total
impressions, etc.
"
Capturing Stats via TweetReach.com
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Summary Thoughts
MARKITECT
Mark Johnson FAIA|AIBD|CKD
•Nearly 20% of views 

came through Twitter links
•300 Twitter impressions = 1 click through
•Approximately 3 views per tweet

(useful for calculating ROI)
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA
Summary Thoughts
MARKITECT
Mark Johnson FAIA|AIBD|CKD
•More than 80% of the 

2,200 views came through 

SlideShare and direct links
•Leverage large, relevant online
communities where people hang out
•Use Twitter as the AMPLIFIER!
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2014 All Rights Reserved
• Winner of Three Be2Awards -London Social Media Week
• 2013 -Best B2B Education & Learning Project
• 2012 -Best B2B PR/Marketing Campaign
• 2012 -Best B2B Education & Learning Project
"
• Named ‘Top 100 Design Tweeter’by DesignCrave
• 12,000+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
MARKITECT.me -Awards & Recognition
B2B Social Media 

Marketing in the
Architecture
Engineering

Construction 

Industry
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2014 All Rights Reserved
• MARKITECT.me Consulting
• Social and Digital Media
• Marketing and Communications
• Industry Education
• Conference Speaker
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
• Resides in Austin,Texas
Mark Johnson FAIA | CKD | AIBD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2014 All Rights Reserved
Mark Johnson FAIA | CKD | AIBD
"
• Contact: mrj.faia@gmail.com
• More SlideShare presentation at 

slideshare.net/MarkJohnsonFAIA
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
More
CrowdSourcing with

Pinterest+Twitter
plus SlideShare PRO
"
Mark Johnson FAIA | CKD | AIBD
Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

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More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO

  • 1. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD More CrowdSourcing with
 Pinterest+Twitter plus SlideShare PRO " Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry
  • 2. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA CrowdSourcing with Pinterest + Twitter MARKITECT
 Mark Johnson FAIA|AIBD|CKD •A week after this experiment 
 I shared the results via 
 SlideShare and received
 over 2,600+ views in 5 days • How did I get the word out? •A social media marketing campaign!
  • 3. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD •Day One •90 Tweets/Retweets
 during #DesignPinThurs •974 views of the presentation! •This got SlideShare’s attention The Campaign
  • 4. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA •Picked for SlideShare’s 
 home page 
 based on 
 Twitter popularity 
 in just 4 hours
 ‘HOT on Twitter’at SlideShare.net MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA
  • 5. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD The Campaign •Being “Featured”on 
 SlideShare’s homepage is 
 an opportunity not to pass up! •Added Day Two to the campaign •52 MORE Tweets/Retweets •1,218 more views of the presentation
  • 6. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Twitter and SlideShare Activity Nov 7th Nov 8th Nov 9th Nov 10th Nov 11th 0 233 467 700 933 1,167 1,400 2 2 52 90 2 333 98 1,218 974 63 28 3 174 253 3 Clicks on Link SlideShare Views Tweets Day One DayTwo
  • 7. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD 8pm 11/7 8am 11/8 10am 12pm 2pm 4pm 6pm 8pm 10pm 7am 11/9 9am 11am 1pm 3pm 5pm 7pm 9pm 0 1000 2000 3000 Clicks on Link Views at SS Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Twitter Clicks and SlideShare Views The presentation averaged
 1 view per minute 
 for 36 hours Viewed every 20 seconds when first added to 
 “Featured”section on SlideShare Homepage
  • 8. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD " More Networks
  • 9. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Broaden Your Reach •It’s helpful to drive 
 traffic from as many 
 social networks as possible… •Go wherever your audience hangs out •Facebook, Blogs, Pinterest, Google+,
 LinkedIn, e-Newspapers, etc.
  • 10. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Sharing at Facebook •Keep your content consistent with the tone of your Facebook page •In this case, professional 

  • 11. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Mentions in Blogs (kb-resource.com) •KB Resource Blog linked, mentioned, and included 
 a slide!

  • 12. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Sharing at Pinterest •SlideShare presentations ‘pin’ beautifully so all mine have a second home at Pinterest!
  • 13. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Sharing at Google+ •Post and/or repost
 presentations at Google+ to reach relevant ‘Circles’of friends
  • 14. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Sharing via e-Newspapers Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Copyright ©"2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD Social Media Innovation at SocialMediaSoup.com CrowdSourcing with Pinterest+Twitter via #DesignPinThurs Mark Johnson FAIA | CKD | AIBD •Quality content often gets picked up 
 in the 
 e-News!
  • 15. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD " The Stats
 Maybe dull, but really important because 
 they lead to ROI (return on investment)
  • 16. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA ‘Featured’at SlideShare.net MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA •The majority of views were driven 
 by placement on the SlideShare home page… something 
 to strive for!
  • 17. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Capturing Stats via SlideShare PRO • SlideShare PRO’s analytics provide 
 an excellent summary of views, favorites, tweets, likes, trends over time, sources of views and keyword search
  • 18. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Traffic Sources during the Campaign • Direct: Viewed by someone who had a link to the direct URL • Can sometimes be from links at other sites if not entered properly to be recorded as “referred”or if SlideShare could not detect it • SlideShare: Views from SlideShare. I.E.from searches, related slideshows,or other locations on the site • Referring: Views when referred from 
 another location. I.E.Twitter, Facebook,
 blog post/embed, etc.
  • 19. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • Viewers by country 
 (lots from Europe) • Embedded views • Facebook stats • Who is tweeting Capturing Stats via SlideShare PRO
  • 20. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • See who is mentioning your presentation on Twitter • Similar to a TweetReach Report but broader Capturing Stats via SlideShare PRO
  • 21. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • Valuable report 
 to see who is viewing your presentations • Discover your strongest topics • Potential contacts and leads Capturing Stats via SlideShare PRO
  • 22. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • A favorite of mine… • Embedding my presentations on LinkedIn showcases my expertise ‘visually’ Capturing Stats via SlideShare PRO
  • 23. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA • Easy-to-read summary of my most popular presentations for any date range • See what’s HOT and what’s not Capturing Stats via SlideShare PRO
  • 24. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD • I use TweetReach to capture other key Twitter stats during campaigns • Unique users reached, total impressions, etc. " Capturing Stats via TweetReach.com MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA
  • 25. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Summary Thoughts MARKITECT
Mark Johnson FAIA|AIBD|CKD •Nearly 20% of views 
 came through Twitter links •300 Twitter impressions = 1 click through •Approximately 3 views per tweet
 (useful for calculating ROI)
  • 26. MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA Summary Thoughts MARKITECT
Mark Johnson FAIA|AIBD|CKD •More than 80% of the 
 2,200 views came through 
 SlideShare and direct links •Leverage large, relevant online communities where people hang out •Use Twitter as the AMPLIFIER!
  • 27. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • Winner of Three Be2Awards -London Social Media Week • 2013 -Best B2B Education & Learning Project • 2012 -Best B2B PR/Marketing Campaign • 2012 -Best B2B Education & Learning Project " • Named ‘Top 100 Design Tweeter’by DesignCrave • 12,000+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers MARKITECT.me -Awards & Recognition B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry
  • 28. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • MARKITECT.me Consulting • Social and Digital Media • Marketing and Communications • Industry Education • Conference Speaker • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com • Resides in Austin,Texas Mark Johnson FAIA | CKD | AIBD
  • 29. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved Mark Johnson FAIA | CKD | AIBD " • Contact: mrj.faia@gmail.com • More SlideShare presentation at 
 slideshare.net/MarkJohnsonFAIA
  • 30. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD More CrowdSourcing with
 Pinterest+Twitter plus SlideShare PRO " Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry