FACTS: 1) 94% of job recruiters use or plan to use social media in their recruiting. 2) 78% of recruiters have made a hire 
through social media. ACTION: Learn how to differentiate yourself and add visual content to your LinkedIn profile in this presentation.

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2014 Mark Robert Johnson FAIACopyright ©
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2014 Mark Robert Johnson FAIA
Make Your
LinkedIn Profile
Visual and Engaging
!
!
Mark Johnson FAIA | CKD | AIBD

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2014 Mark Robert Johnson FAIA
The Internet is Increasingly Visual
“On average,55 million photos
are posted per day on Instagram,
and 350 million on Facebook”
ExpandedRamblings.com –March,2014

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2014 Mark Robert Johnson FAIA
The‘Visual Web’is Captivating
“Tweets that include photos
AND links receive 150% more
engagement”
Simply Measured –Feb,2014

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2014 Mark Robert Johnson FAIA
Recruiters are Leaning into Social
•94% of job recruiters use or plan to
use social media in their recruiting
•78% of recruiters have made a hire
through social media
Jobvite.com Social Recruiting Survey –June,2013

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2014 Mark Robert Johnson FAIA
LinkedIn is Top Recruiting Network
•Searching (96%)
•Contacting (94%),
•Vetting (92%)
•Keeping tab of
candidates (93%)
Jobvite.com Social Recruiting Survey –June,2013

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The Questions:
•How can I keep up with online trends:
•Visual Content and more Engagement?
•Differentiation from other job seekers?
•Making Time to promote my personal
brand using Social Media networks?

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2014 Mark Robert Johnson FAIA
The Answers:
•LinkedIn is making it attainable:
•Visual Content is easy with lots of options
•Engagement is the new norm at LinkedIn
•Differentiation takes thought and effort
•Time on other Social Media networks is
secondary in the job hunt

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Standard Profile
•It’s informative,
yet visually dull
•More difficult to
stand out with a
text-only profile

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2014 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Enhanced Profile
•Media can be
added to LinkedIn
profiles in the
Summary,
Experience and
Education sections

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2014 Mark Robert Johnson FAIA MARKITECT
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2014 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
Content Categories at LinkedIn
•Images -.png .gif .jpg .jpeg
•Videos & Audios
•Presentations -.pdf .ppt .pps .pptx .ppsx .pot .potx .odp
•Documents -.pdf .doc .docx .rtf .odt
•Other sites using links

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• 23hq
• meadd
• mlkshk
• mobypicture
• ow.ly
• pikchur
• Questionable
Content
• somecards
• twitgoo
• twitpic
• TwitrPix
• Twitter
Image Providers -12
MARKITECT
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2014 Mark Robert Johnson FAIA
• AllThingsD
• Animoto
• Atom
• bambuser
• big think
• blip
• Boston
• Bravo
• brightcove
• CBS News
• Clikthrough
• Clipfish
• ClipShack
• Clip Syndicate
• CNBC
• CNN
• CNN Edition
• CNN Money
• Colbert Nation
• CollegeHumor
• Comedy Central
• Confreaks
• Coub
• Crackle
• Dailymotion
• Dipdive
• distrify
• dotsub
• Fora.tv
• Forbes
• funny or die
• GameTrailers
• GodTube
• Hulu
• Jardenberg
• justin.tv
• Khan Academy
• KoldCast TV
• LiveLeak
• Logo FierceTV
• Panorama
• Washington Post
• Zero Inch
• TED
• Telly
• The Daily Show
• The Escapist
• mobypicture
• New York
Magazine
• NZ On Screen
• Overstream
• PBS Video
• Revision3
• SchoolTube
• ScienceStage
• ShowMe
• snotr
• Socialcam
• Spreecast
• VEVO
• Viddler
• viewrz
• Vimeo
• Washington Post
• Worldstarhiphop
• XTRANORMAL
• Youku
• YouTube
• Zapiks
Video Providers -69
MARKITECT
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• AudioBoo
• Band Camp
• Free Music
Archive
• gogoyoko
• Grooveshark
• Hark
• Huffduffer
• Mixcloud
• RadioReddit
• Rdio
• SoundCloud
• Spotify
• Zero
Audio Providers -13
MARKITECT
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2014 Mark Robert Johnson FAIA
• Prezi -Cloud-based presentation software and storytelling
tool for presenting ideas on a virtual canvas
• Scribd -A digital library,featuring a subscription service with
premier books including NY Times bestsellers and classics
• SlideShare -Share publicly or privately PowerPoint
presentations,Word documents and Adobe PDF Portfolios
Presentations and Documents -3
MARKITECT
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Other Providers -4
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Behance -The leading online platform to showcase & discover
creative work
• Issuu -One of the biggest publishing networks.It's an archive,
library and newsstand all gathered in one reading experience
• Kickstarter -A funding platform for creative projects.Everything
from films,games,and music to art,design,and technology
• Quantcast -Provides free measurement of audience
demographics and delivers real-time advertising

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Copyright ©
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Presentations
•Presentations via
SlideShare.net
•Single click to
open full deck
within LinkedIn
(next slide)

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Example of SlideShare profile page

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Web Links
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•Link to a URL
with your content
•Single click to
image at LinkedIn
•Second click to
‘Read Original'

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2013 Mark Robert Johnson FAIA
Second click to ‘Read Original’at a URL

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Other Links
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•Link to a portfolio
at Behance
•Single click to
image at LinkedIn
•Second click to
view Flickr Gallery

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2013 Mark Robert Johnson FAIA

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Copyright ©
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Example of Behance profile page

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Other Links
Copyright ©
2014 Mark Robert Johnson FAIA
•LinkedIn works for
3D projects too
•Single click to
image at LinkedIn
•Click to SketchUp
3D Warehouse
MARKITECT
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Copyright ©
2013 Mark Robert Johnson FAIA
Click here to view and download
model in SketchUp 3D Warehouse

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Example of SketchUp 3D Warehouse

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Endorsements
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Mark Johnson FAIA|AIBD|CKD
•Align them with
your key skills
•Hide them if
irrelevant
•Reciprocate when
appropriate

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Facebook
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•‘Professional’page
for job recruiters
and clients to see
•Promote social
media clients
and my projects

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Twitter
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•‘Professional’page
•10,000+ followers
•Promote social
media clients,
others and my
projects

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Copyright ©
2014 Mark Robert Johnson FAIA
Summary
•Think about Visual Content you can share,
where is resides and how you can leverage
•Use links to enhance online Engagement
•Create a portfolio for further Differentiation
•If Time allows,promote your brand using
other Social Media networks

31. Copyright ©
2012 Mark Robert Johnson FAIA MARKITECT
Mark Johnson FAIA|AIBD|CKD
MARKITECT
Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 All Rights Reserved MARKITECT
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Copyright © 2014 All Rights Reserved
• Winner of Three Be2Awards -London Social Media Week
• 2013 -Best B2B Education & Learning Project
• 2012 -Best B2B PR/Marketing Campaign
• 2012 -Best B2B Education & Learning Project
!
• Named ‘Top 100 Design Tweeter’by DesignCrave
• 12,000+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
MARKITECT.me -Awards & Recognition
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry

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Copyright © 2014 All Rights Reserved
• MARKITECT.me Consulting
• Marketing and Communications
• Social and Digital Media
• Industry Education
• Conference Speaker
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
• Resides in Austin,Texas
Mark Johnson FAIA | CKD | AIBD

33. Copyright ©
2014 Mark Robert Johnson FAIACopyright ©
2014 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2014 Mark Robert Johnson FAIA
Make Your
LinkedIn Profile
Visual and Engaging
!
!
Mark Johnson FAIA | CKD | AIBD