This case study shares compelling reasons for promoting your SlideShare presentations across multiple social media networks including Facebook, LinkedIn, Pinterest and Google+. Don't forget about your blog, and be sure to amplify all your online locations using Twitter. Good things happen! My presentation includes the metrics to prove it.

1. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Go Social
and Share
your SlideShares
"
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

2. Share SlideShare
using Social Media!
So many great presentations on SlideShare…
Why do so many have so few views??
A little Social MediaS
sharing goes goes a long way!
•
•
•
S
• A case study to illustrate...
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

3. How I share my SlideShares
• Embed and post SlideShare presentations everywhere
•
•
•
•
•
Blog
Facebook
LinkedIn
Pinterest
Google+
• Most of all...
Copyright ©
2012 Mark Robert Johnson FAIA
Amplify on Twitter!
MARKITECT
Mark Johnson FAIA|AIBD|CKD

4. SlideShare w/out Social Media Sharing
• One of my
best presentations...IMHO
(in my humble opinion)
• Yet only 600+ views
in 3 months. UGH!
• It might be the content,
or it might be my
lack of sharing...
• An average of only
1 view every 4 hours
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

5. If you tweet it,
they will come!
•
Breakthough!
• SlideShare saw my tweets
on Twitter and ‘featured’
this presentation on their
homepage
•
21,000+ views later…
I tweet every SlideShare!
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

6. Embedding
and Posting
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

7. Embed SlideShare
in your Blog
• SlideShare
presentations
embed beautifully
in a blog
• They can be viewed
without ever leaving
the blog site
• They can also be
viewed full-screen
www.MARKITECT.me - Blog site
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

8. Embed SlideShare
at Facebook
• Interactive ‘thumbnail’
image of your SlideShare
presentation
• Embed tags
(hotlinks) in your
Facebook posts to
help others find and
share your content
www.facebook.com/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

9. Three views in Facebook
Embedded Post Open View
Full Screen
Embedded
Post
Open View
Copyright ©
2012 Mark Robert Johnson FAIA
Full Screen View
MARKITECT
Mark Johnson FAIA|AIBD|CKD

10. Embed SlideShare
at LinkedIn
• Several options for
showcasing presentaions
at LinkedIn
• Show as ‘complete player’
• Or show as 2, 4, or
6 thumbnail images
www.linkedin.com/in/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

11. Thumbnail Options at LinkedIn
2, 4 or 6 SlideShare Images on your Profile
2
Thumbnails on LinkedIn Profile
4
Thumbnails on LinkedIn Profile
Copyright ©
2012 Mark Robert Johnson FAIA
6
Thumbnails on LinkedIn Profile
MARKITECT
Mark Johnson FAIA|AIBD|CKD

12. Embed SlideShare
at Pinterest
• Interactive
viewing within
Pinterest
• Easy to pin
multiple
presentations
on a single
Pinterest board
pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

13. Embed SlideShare
at Pinterest
• ‘Pins’ open as enlarged
presentations for an
easy-to-see view
• Other users can
share your content
as ‘Repins’ on their
Pinterest boards
pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

14. Post SlideShare
on Google+
• Embed tags
in Google+
posts
• This tips off
brands to
take notice
and share
• Here’s a nice
“Thank you”
from 3DVIA
Mark Johnson FAIA profile page at Google+
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

15. Amplify
with Twitter
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

16. SlideShare
and Twitter
• Slideshare suggests you
share and tweet
after uploading your
presentation to help
drive views
• And they remind you
again, if your presentation
is featured on their homepage
• Nice of them...
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

17. “Hot on Twitter”
at SlideShare
• “Sneak Peek...is being
tweeted more than
anything else on
SlideShare right now.
So we’ve put it on
the homepage…”
• 5,000+ total views
• An average of
1 view every 30 minutes
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

18. Tip! SlideShare tags
and Twitter hashtags
•
Add tags at Slideshare
so your presentations
are easily found
•
Twitter hashtags e.g.
#SocialMedia, #Design
• 3,200+ views in 1 week
• An average of
1 view every 3 minutes
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

19. “Top Presentation
of the Day”
•
Highly coveted
position on Slideshare!
•
Over 24,000 views
in 24 hours!
• An average of
1 view every 4 seconds
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

20. Go Social and Share your SlideShares!
• To share or not to share…
so what’s the difference?
every 4 hours… or every 4 seconds!
• In my case study, it’s one SlideShare view
• Which would you prefer? Me too.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

21. Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

22. MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry
"
• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

23. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Go Social
and Share
your SlideShares
"
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD