10 Millenial Direc Mail Cases

1. 10
MILLENIAL DIRECT MAIL CASES

2. 2
With their young readers profile, direct mail is an
accurate medium for Humo to acquire new subscribers
1

3. 3
Ethias uses direct mail to convince young drivers
of their assurance especially for youngsters
2

4. 4
AB Inbev reaches out to youngsters with direct
mail and drives them online for an online survey
3

5. 5
Associatie Universiteit-Hogescholen Limburg
invites potential students to their open day with a
personal letter
4

6. 6
Belfius uses direct mail to communicate with
job starters
5

7. 7
With a real life map, ING shows youngsters the
way to financial independence
6

8. 8
Pampers uses the power of paper to build on a
community with young mothers
7

9. 9
Young and modern car brand Mini uses direct mail
for their branding campaigns
8

10. 10
Pepsi co-creates a Summer Festival Magazine to
warm youngsters to join the festivities
9

11. 11
Vedett gives youngsters the possibility to send a
postcard with their own label to a friend for free
10