Here are 15 stats to convince you to combine your Sales and Marketing efforts.

1. 15 Stats to Convince You to
Combine Your Sales &
Marketing Efforts

2. 78% of salespeople using social media outsell
their peers
Source: Forbes

3. 81% of Consumers are influenced by friends'
social media posts
Source: Splashcore

4. 55% of B2B buyers search for information
on social media
Source: MediaBistro

5. 78% of decision makers have taken an appointment
after receiving an email or cold call
Source: DiscoverOrg

6. 47% of B2B buyers consume 3-5 pieces of
content prior to engaging with a salesperson
Source: DemandGen

7. 82% of buyers viewed at least 5 pieces of
content from the winning vendor
Source: Forrester

8. 95% of buyers chose a solution provider that
"provided them with ample content for each
stage at the buying process"
Source: DemandGen

9. 68% of consumers feel more positive about a
brand after consuming content from it
Source: iMedia Connection

10. More than 3 out of 4 execs say that sales
people don't have relevant examples or case
studies to share
Source: Direct Marketing Partners

11. When sales and marketing teams are in sync,
companies become 67% better at closing deals
Source: Marketo

12. Organisations with tightly aligned sales and
marketing functions enjoy 36% higher customer
retention rates
Source: MarketingProfs

13. 67% of B2B buyers take longer than they did two
years ago to contact vendors, so that they can do
their own research
Source: KO Marketing

14. 9 out of 10 B2B buyers say online content has a
moderate to major effect on their purchasing
decisions
Source: CMO Council

15. 84% of CEOs and VPs use social media to make
purchasing decisions
Source: IDC

16. B2B organisations with tightly aligned sales and
marketing operations experience 38% higher win
rates
Source: MarketingProfs