The document discusses challenges with communicating a brand on Instagram without being intrusive, irrelevant, invisible or lacking awareness. It provides examples of successful Instagram accounts and strategies, and addresses common objections to using Instagram, such as not having time, money, or an interesting product or equipment. The overall message is that there are ways for any brand to effectively engage an audience on Instagram.

1. INSTABUSINESS
Mauricio Thomsen

2. OU
“COMO COMUNICAR MINHA MARCA
SEM SER INTRUSIVO, IRRELEVANTE,
INVISÍVEL E/OU SEM NOÇÃO
NO INSTAGRAM”
Mauricio Thomsen

3. @MauricIOThomsen

7. #DesculpaS

8. ”AH, MAURÍCIO,
MAS EU NÃO
CONHEÇO MUITOS
PROJETOS DE
INSTAGRAM…”

9. #instagramseries

10. #FROMWHEREISTAND

15. @cervejariacolorado

22. #FROMWHEREISIT

30. #JUMPSTAGRAM

36. #ONTHETABLE

41. @nestlegelato

42. @nestlegelato

47. #BACKSFEEL

54. #50N50@teaforbear

65. #THROUGHTHEPHONE

71. #WEEATWORLD@girleatworld

81. @emilyblincoe

82. #thingsorganizedneatly
#arrangements

83. #thingsorganizedneatly
#arrangements

84. #thingsorganizedneatly
#arrangements

85. #thingsorganizedneatly
#arrangements

86. #thingsorganizedneatly
#arrangements

87. #thingsorganizedneatly
#arrangements

88. #thecollectioncollection

89. #thecollectioncollection

90. #thecollectioncollection

91. #thecollectioncollection

92. @adorofarm

93. @adorofarm

94. @adorofarm

95. @mbusa
#GLApacked

96. @mbusa
#GLApacked

97. @mbusa
#GLApacked

98. @mbusa
#GLApacked

99. @mbusa
#GLApacked

100. @mbusa
#GLApacked

101. @mbusa
#GLApacked

102. @mbusa
#GLApacked

107. @mbusa

108. @mbusa

109. @mbusa

110. ”AH, MAURÍCIO,
MAS NÃO TENHO
TEMPO…”

111. #Influencers

112. Influencer
is the new
rockstar.>

113. #Instagrammers
#Influencers

114. @cocacola_br

115. @cocacola_br

116. @cocacola_br

117. @cocacola_br

118. @cocacola_br

119. @cocacola_br

124. @danupbrasil

125. @danupbrasil

126. @danupbrasil

127. @danupbrasil

128. @danupbrasil

129. @scramblerducati

130. @scramblerducati

131. @scramblerducati

132. @scramblerducati

133. Come to
the CROWD
side of the
force.>

134. @happysocks

135. @happysocks

138. @airbnb

139. @airbnb

140. #Instameet

143. @niche
#nichemeetsp

146. #Takeover

147. @mbusa

148. @mbusa

149. @mbusa

150. @mbusa

151. @mbusa

152. @clifbarcompany

153. @clifbarcompany

154. @clifbarcompany

155. @clifbarcompany

156. @clifbarcompany

157. @clifbarcompany

158. @clifbarcompany

159. @clifbarcompany

160. @corona_argentina
@diegoweisz
@joacoteran

161. @corona_argentina
@diegoweisz
@joacoteran

162. @corona_argentina
@diegoweisz
@joacoteran

163. @corona_argentina
@diegoweisz
@joacoteran

164. @corona_argentina
@diegoweisz
@joacoteran

165. #instagram
#isnot
#facebook

166. ”AH, MAURÍCIO,
MAS EU NÃO
TENHO VERBA…”

167. @burger101

168. @burger101

169. @burger101

170. @burger101

171. @burger101

172. @burger101

173. @burger101

174. @woolrichinc

175. @shoottheshitcc
#dormecomessa

176. @shoottheshitcc
#dormecomessa

177. @shoottheshitcc
#dormecomessa

178. #Mosaico

179. @wildheartswknd

180. @wildheartswknd

181. @wildheartswknd

182. @wildheartswknd

183. @reynoldskitchens

184. @reynoldskitchens

185. @reynoldskitchens

186. @reynoldskitchens

187. ”AH, MAURÍCIO,
MAS MINHA
MARCA/PRODUTO
NÃO É TÃO
INTERESSANTE
ASSIM…”

192. @woolrichinc

193. @woolrichinc

194. @richards74

195. @richards74

196. @richards74

197. @adorofarm

198. @adorofarm

199. #disrupt

200. @ironyreserva

201. @ironyreserva

202. @ironyreserva

203. @ironyreserva

204. @feldman_

205. @feldman_

206. @feldman_

207. @feldman_

208. @feldman_

209. @ikea_ps_2014

210. #GamifIcAtion

211. @wokingbox
#ondeestaowoking

212. @wokingbox
#ondeestaowoking

213. @wokingbox
#ondeestaowoking

214. @wokingbox
#ondeestaowoking

215. @avicii_begins_

220. #instagramstories

221. @gopro

222. @balr

223. @danielwellington

224. #Flipagrams

225. @cervejariacolorado

226. #BoOmerangs

227. @cocacola_br

228. @cocacola_br

229. @cocacola_br

231. #Cinemagraphs

241. @cervejariacolorado

242. @nestlegelato

243. @nestlegelato

244. @nestlegelato

245. ”AH, MAURÍCIO,
MAS NÃO TENHO
EQUIPAMENTO…”