2. Disclaimer
These are my personal opinions on the subject and in no way represent
that of my employer.
3. Design Thinking
Design Thinking is a method for solving complex problems
and creating new ideas.
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
4. Design Thinking
DESIGN THINKING means
creating INNOVATION by combining MULTI-
DISCIPLINARY TEAMS, creative SPACE and an
iterative APPROACH.
11. Design Thinking – Empathy Phase
Empathy
Define
Ideate
Prototype
Validation
Build Empathy
Pair up for interviews - Interviewer and Note
taker
See through the eyes of your users
Steer with open-ended questions
Confirm, redirect, or stop conversation with
Close Ended questions
Apply 5 WHY Techniques
Talk less, listen More
Take photos , Collect artifacts
Write down your impressions
“There Are No
Facts Inside
Your Building,
So Get
Outside.”
Steve Blank, entrepreneur, author, and educator
http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation-
with-steve-blank/
12. Design Thinking – Define Phase
Storytelling
Clustering
Personas
Task Flow
Analysis
Framework
POINT OF VIEW
Hypothesis about
users’ needs
HMW Statement
Empathy
Define
Ideate
Prototype
Validation
* Source - http://www.3d-innovations.com/blog/?tag=design-thinking
14. Point of View and HMW Statement
Source – bootcamp bootleg d. School
15. Design Thinking – Ideation Phase
Empathy
Define
Ideate
Prototype
Validation
Be Visual
Defer Judgment
Encourage Wild Ideas
Build on the Ideas of Others
Go for Wild Ideas
Go for Quantity
One Conversation at a time
Stay Focused on topic
Brainstorm Rule
Source – bootcamp bootleg d. School
20. Acting / Role Play Prototype
Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
21. Design Thinking – Validate Phase
Test the Solution with a “demo” before Building the actual
product*
* Source- Running Lean – Ash Maura
Empathy
Define
Ideate
Prototype
Validation
* Source - http://lean.st/
22. Thank you !!
Manik Choudhary
manikchoudhary@yahoo.com
Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-
psm/1/54/529