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“CUSTOMER
ENGAGEMENTMODEL
(CEM)”
Hello!
I am Mani Dev Gyawali
I am the Cofounder, CTO of Smartican.com.
You can reach me at:
mani@smartican.com
1.
wtfiscem??
In CEM , a user feels obliged
to market your product to
others out of self-interest.
PEPSI is a prime example of a
company “engaging” users to
market them out of self-
interest.
Customer Engagement Model (CEM)
“the7thingsshow”
We at Smartican, invite teens and young adults to
host an episode of our in-house series, The 7
things show.
2,596,098
pagevisits from “The 7 things
show” in a month.
CEM can be applied on everyone.
Like, Literally
We are also planning on a white
hacking campaign.
…. and many more. All applying the CEM
concept.
Customerengagementmodel
Find some
customers
Let them
do the
marketing.
Engage
them
Thanks!
Feedbacks will be
appreciated :)
Let’s become Knowns:
mani@smartican.com
https://in.linkedin.com/in/manigyawali

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Customer Engagement Model (CEM)