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Media and Public Relations,[object Object],Michael Kalvort, CPRP,[object Object],City of Chesapeake, Virginia,[object Object],Mandi Smith, CTRS,[object Object],County of Roanoke, Virginia,[object Object]
Media and public relations 2011
5,[object Object]
Why should parks and recreation agencies use public relations strategies?,[object Object],Fosters positive image,[object Object],Generates support,[object Object],Gain exposure,[object Object],Generate revenue,[object Object],Build and reinforce your agency or facility brand,[object Object],Cost effective,[object Object]
How do you want your organization’s  public relations to be?,[object Object]
Media and public relations 2011
Public relations is one of the most powerful and important strategies you can use.,[object Object]
What is the true meaning of public relations? ,[object Object],The practice of managing the communication between an organization and its public,[object Object],Ongoing activities to ensure the overall company has a strong public image,[object Object],Systematic effort to create and maintain goodwill of an organization’s various publics through non paid forms of communication and publicity,[object Object]
What Public Relations is not,[object Object],Marketing – product, place, price, promotion,[object Object],Advertising – sale of products using paid media messages,[object Object],Branding – identifies goods and services of one seller,[object Object]
Public Relations – We create the news!,[object Object],Many news outlets are looking to fill pages,[object Object],The story needs to be unique and entertaining,[object Object],Match your target audience with the right media channels,[object Object],Follow up,[object Object],Thank your media partners,[object Object]
What are the components of a successful public relations program? ,[object Object]
Components of a successful PR program,[object Object],Developing ways to communicate with participants, constituents, citizens, and customers,[object Object],Mailings and personal communication,[object Object],Community speaking engagements,[object Object],Train all staff in customer service, regardless of position,[object Object]
Components of a successful PR program,[object Object],Network with other related organizations,[object Object],Interpret the agency’s vision and mission,[object Object],Compare your agency to other service providers,[object Object],State rationale for providing services,[object Object],State the benefits of participating to individuals in the community,[object Object]
Implement public information services,[object Object],Radio,[object Object],Newspaper,[object Object],Press Releases,[object Object],Television,[object Object],Maintain current and up to date media lists,[object Object],Insure that publicity is timely and ,[object Object],   accurate!,[object Object],Components of a successful PR program,[object Object]
Components of a successful PR program,[object Object],Communicate to participants,[object Object],Assist with media events and media tours,[object Object],Respond to requests for information from the public,[object Object],Prepare information packets for special issues,[object Object]
Components of a successful PR program,[object Object],Represent the organization,[object Object],School presentations,[object Object],Special Events,[object Object],Chamber of Commerce meetings,[object Object],Plan of “Reaction”,[object Object],When / How?,[object Object]
"PR means telling the truth and working ethically - even when all the media wants is headlines and all the public wants is scapegoats. Public relations fails when there is  no integrity." ,[object Object]
“I am a firm believer in the people.  If given the truth, they can meet any national crisis.  The point is to give them real facts.” 		– Abraham Lincoln,[object Object]
The New Frontiers of Media,[object Object]
Media and public relations 2011
Why social media?   Social media sites are ruling the internet world,[object Object],Social media sites are ruling the internet world,[object Object],2005				2010,[object Object],yahoo.com			facebook.com,[object Object],msn.com			twitter.com,[object Object],google.com			myspace.com,[object Object],ebay.com			google.com,[object Object],amazon.com			bebo.com,[object Object]
“If content is king, then conversion is queen.”,[object Object],– John Munsell, Bizzuka,[object Object]
Facebook,[object Object],How many agencies use facebook?,[object Object],How many students have a facebook page?,[object Object],What are the positives?,[object Object],What are the negatives?,[object Object],Be careful!,[object Object]
Linkedin,[object Object],Business oriented social networking site,[object Object],“Gated access control” – you must have a preexisting relationship with your inner circle,[object Object]
Linedin facts,[object Object],The Parks and Recreation Professionals group has over 1,100 members,[object Object],The NRPA group has almost 1,700 members,[object Object],The Florida Recreation and Park Association group has over 500 members,[object Object]
Media and public relations 2011
Twitter,[object Object],Who tweets?,[object Object],One way communication, 140 characters,[object Object],Timely information and promotions,[object Object],Free, but must be consistent,[object Object],Easily can take a lot of time, but in little bits,[object Object]
Blogs,[object Object],Can be individual or for the organization or agency,[object Object],Can be informational and/or editorial,[object Object],Engage readers and make them feel important,[object Object],To be successful obtain your own domain name and website,[object Object]
Paul Gilbert’s Blog,[object Object]
Media and public relations 2011
Media and public relations 2011
QR Codes,[object Object],A specific 2-D matrix barcode,[object Object],Consists of black modules arranged in a square pattern on a white background,[object Object],Readable by dedicated QR barcode readers and camera phones,[object Object],The information encoded can be text, URL,  or other data.,[object Object],Consumers want immediate access to information,[object Object]
QR Code Uses,[object Object],Used to display text to the user,[object Object],Open a URL,[object Object],Magazines,[object Object],Signs, Business cards,[object Object],Buses,[object Object],Any other printed material,[object Object],Limitless!,[object Object]
QR Code Informational Links,[object Object],www.google.com/help/maps/favoriteplaces/business/barcode.html,[object Object],www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/,[object Object],http://2d-code.co.uk/,[object Object],www.qrstuff.com/,[object Object],http://en.wikipedia.org/wiki/QR_Code,[object Object],www.kaywa.com,[object Object],QR Code redirect for www.revenueschool.org,[object Object]
Media and public relations 2011
Media and public relations 2011
“Learning how to "connect" with people remotely and get results from a distance is your key to virtual leadership success.”  ~Debra A. Dinnocenzo,[object Object]
Media and public relations 2011
Social Media & FOIA,[object Object],What is FOIA?,[object Object],Freedom of Information Act,[object Object],The U.S. Freedom of Information Act (FOIA) is a law ensuring public access to U.S. government records. ,[object Object],Federal / State / Local Governments are all effected.,[object Object],A "public record" is any writing or recording, in any format, prepared or owned by, or in the possession of a public body or its officers, employees or agents in the transaction of public business.  ,[object Object],For example, public records may be in the form of handwritten notes, typewritten documents, electronic files, audio or video recordings, photographs, or any other written or recorded media. ,[object Object]
What makes it a public record?,[object Object],Editing ability?,[object Object],Forums vs. Fan site,[object Object],Public Conversation,[object Object],Agency guidelines / policies,[object Object],http://www.archives.gov/records-mgmt/bulletins/2011/2011-02.html,[object Object],Social Media & FOIA,[object Object]
Is there a difference between social media and digital marketing?,[object Object],Yes!,[object Object],Social media strategy earns online and offline coverage.,[object Object],Digital marketing buys online and offline coverage.,[object Object]
“New marketing is about the relationships, not the medium.”,[object Object]
The New Public Relations Mix,[object Object],Typically uses a number of methods and media,[object Object],Incorporate print, internet, direct correspondence, and social media,[object Object],There is not a pure perfect plan..it depends on your product, service, or demographic,[object Object]
PR can be as simple as a decorated van….,[object Object]
…. or as complicated as a heavily integrated plan involving consultants,[object Object]
“People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”– Seth Godin, Seth’s Blog,[object Object]
Group public relations activity,[object Object]
In Review… Public Relations is ,[object Object],Managing the communication between an organization and people,[object Object],Making sure the overall company has a strong public image,[object Object],To create and maintain goodwill of an organization’s users through non paid forms of communication and publicity,[object Object]
Let’s sum up the following easily:,[object Object],Marketing,[object Object],Public Relations,[object Object],Advertising,[object Object],Branding,[object Object]
Media and public relations 2011
Media and public relations 2011
Media and public relations 2011
Media and public relations 2011
Thank you,[object Object],Questions?,[object Object],Comments?,[object Object]
Group activities – Group 1,[object Object],A hometown soldier is returning home in 3 days.  You just were notified that your manager wants to celebrate his/her service at a ceremony.  What PR plan will you develop?,[object Object]
Group activities – Group 2,[object Object],You just received notice that the your City/County was designated as Kaboom Play City.  Develop a media plan to get the word out and generate publicity for your programs.  Your budget meeting is in 4 days.,[object Object]
Group activities – Group 3,[object Object],USA Olympian Shaun White is vacationing in your town.  His publicist called you up and he wants to do a public appearance at your park in 5 days.  How will you obtain PR?  What tactics will you use?,[object Object]
Group activities – Group 4,[object Object],Your waterpark was just recognized from the local Visitors and Convention Bureau as one of the best places for a family to make memories and spend time.  How will you tell the community of this important designation?,[object Object]
Group activities – Group 5,[object Object],Congratulations!  Your agency just received a sponsorship from the Mattel Toy Company to build a new park for preschoolers from 2 to 5 years old.  How will you get the word out to the community and what methods will you use to reach families where both parents are working?,[object Object]
Group activities – Group 6,[object Object],Congratulations!  The petting zoo which your agency runs has an animal who just delivered a newborn llama.  What tactics will you use to let the community know?,[object Object]
Media and public relations 2011

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Media and public relations 2011

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Hinweis der Redaktion

  1. Michael
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  10. Mandi
  11. Mandi
  12. Mandi
  13. MandiKeep your “enemies” closeImportance of knowing your media personnel, reporters, supervisors, bloggers, etc
  14. Mandi
  15. MandiImportance of knowing when and how you are going to “react” to negative or false informationDo you even acknowledge it?How do YOU handle it?
  16. Mandi
  17. Mandi
  18. Michael
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  31. Barcodes only allow for 20 numerical digitsQR Codes are 2-D and allow for thousands of alpha-numercial characters
  32. Initially used for tracking parts in vehicle manufacturingThis act of linking from physical world objects is known as a hardlink or physical world hyperlinks.Add a vCard contact to the user's device
  33. Mandi
  34. Mandi
  35. Mandi
  36. So, how is Social Media Effected?What Makes it a Public Record: Is the information unique and not available anywhere else? Does it contain evidence of an agency's policies, business, mission, etc.? Is this tool being used in relation to the agency's work? Is use of the tool authorized by the agency? Is there a business need for the information?
  37. Mandi
  38. Mandi
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  41. Mandi / Michael
  42. Mandi
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  45. Michael