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Thinking Starting up?




100
1

         Do you have what it takes?


    to be a good
Entrepreneur
             Risk Taker   Competitive
Resilience
             Tenacity
2
            Prepare to unlearn
            what you’ve learned

    2013s Startups have to do
    many things backward and
    unconventional



                   more later…
3
     Your “killer” idea is just
          a hypothesis

Talk to potential customers, friends,
family without writing a single code
4
     No need to perfect your
              idea

It’s almost a guarantee to change
5
    Careful for creating a
        new market
               Less competition,
                      yes, but…

                 It’s a lot longer
                         to create
                 than you think
6
           Some games are in town
          really over. Don’t compete




    Let the big boys play
7
                    Ride the wave,
                      Be the first
                                   You have millions
                                    of potential users
                                        from day one

                                         Facebook Apps
    Twitter Based Services/Tools
8
    At the end of the day, does your
    product solve problem?

                          Remember,
                just cool won’t cut it

               Can you retain users?
9
     A 5 year business plan? How
     about 5 day operating plan?



    Startup is operating
    under extreme uncertainty
10
       Targeting Consumer Market..
       ..seems so binary


 More often than not, you have to be BIG fast
 (millions of users) in order to succeed

     OR Go Home
11
       Targeting Business Market
       …be prepared for long cycles


     Work with channel partners, sales,
     build relationship.
12
     Your Plan: Getting revenue
     from advertising… Think again

                 Unless you’re to top 5 sites
                 in your market, you’re
                 almost nobody
13
     Overnight success is a myth
            Build a long runway


                          Media loves
                            overnight
                         success stories
                        All you heard is,
           6 month start; 1 million users
14
     Don’t sweat over your
     competitors


They could be even
more clueless than
you are
15
         Going against entrenched
         players?

     They resist to change

 Provide a product that solves
 problems in a different,
 better way.
16
        Be wary of a small number of
        competitors in your market


     It’s either you’re genius
     OR there is no market
17
         Sadly, luck plays roles in your
         startup success too


      Your product is ahead of its time

     Celebrities love your product

          It’s the economy, stupid
18
     Gauge market interest first via
     Social Media

            Don’t worry about someone
                     stealing your ideas
19
     Be prepared for extreme
     rollercoaster emotional rides



         Low of the lows

      High of the highs
20
     Be prepared for rejection after
     rejection

                     No one cares about
                     your startup



                     Persistence is
                     the key
21
     Just Do-It, you’re ahead of
     99% of people

             Too many people just talk
                      with zero action

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Come pensate di avviare una Start-Up?

  • 2. 1 Do you have what it takes? to be a good Entrepreneur Risk Taker Competitive Resilience Tenacity
  • 3. 2 Prepare to unlearn what you’ve learned 2013s Startups have to do many things backward and unconventional more later…
  • 4. 3 Your “killer” idea is just a hypothesis Talk to potential customers, friends, family without writing a single code
  • 5. 4 No need to perfect your idea It’s almost a guarantee to change
  • 6. 5 Careful for creating a new market Less competition, yes, but… It’s a lot longer to create than you think
  • 7. 6 Some games are in town really over. Don’t compete Let the big boys play
  • 8. 7 Ride the wave, Be the first You have millions of potential users from day one Facebook Apps Twitter Based Services/Tools
  • 9. 8 At the end of the day, does your product solve problem? Remember, just cool won’t cut it Can you retain users?
  • 10. 9 A 5 year business plan? How about 5 day operating plan? Startup is operating under extreme uncertainty
  • 11. 10 Targeting Consumer Market.. ..seems so binary More often than not, you have to be BIG fast (millions of users) in order to succeed OR Go Home
  • 12. 11 Targeting Business Market …be prepared for long cycles Work with channel partners, sales, build relationship.
  • 13. 12 Your Plan: Getting revenue from advertising… Think again Unless you’re to top 5 sites in your market, you’re almost nobody
  • 14. 13 Overnight success is a myth Build a long runway Media loves overnight success stories All you heard is, 6 month start; 1 million users
  • 15. 14 Don’t sweat over your competitors They could be even more clueless than you are
  • 16. 15 Going against entrenched players? They resist to change Provide a product that solves problems in a different, better way.
  • 17. 16 Be wary of a small number of competitors in your market It’s either you’re genius OR there is no market
  • 18. 17 Sadly, luck plays roles in your startup success too Your product is ahead of its time Celebrities love your product It’s the economy, stupid
  • 19. 18 Gauge market interest first via Social Media Don’t worry about someone stealing your ideas
  • 20. 19 Be prepared for extreme rollercoaster emotional rides Low of the lows High of the highs
  • 21. 20 Be prepared for rejection after rejection No one cares about your startup Persistence is the key
  • 22. 21 Just Do-It, you’re ahead of 99% of people Too many people just talk with zero action

Editor's Notes

  1. http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2434