As the popular marketing saying goes, “Customer acquisition is 5 times costlier than customer retention.” Therefore, we’re back again with another SlideShare with a very old yet effective customer retention strategy - “points and rewards.” A point-based system is one of the most popular forms of customer loyalty programs that can help you boost your average order value.
Also, if you’re a WooCommerce store owner then there is a perfect solution for you in slides. So stay tuned!!
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How To Use Points And Rewards Based System For Your WooCommerce Store To Gain Loyal Customers?
1. How To Use Points And Rewards-Based
System For Your WooCommerce Store To
Gain Loyal Customers?
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2. As an eCommerce store owner,
the main focus is customer
acquisition.
But here’s the catch!!
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3. Acquiring a new customer is five
times as expensive as retaining an
existing customer.
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4. Thus, if we keep aside the concerns of pure
profitability, customer retention is the best way to
increase your WooCommerce average order value.
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5. The customer loyalty program can be implemented
in many ways:
Point-Based System01 04
02 05
03
Tier System
Value-Based System
Spend-Based System
Gaming-Based
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6. Where each method has its own
benefits, we’ll be only discussing
the classic point-based system.
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8. The most popular form of the loyalty
program is through points and rewards.
The reason being…
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9. Increases customer lifetime value.01
02 Boosts your customer conversion rates.
Enhances the average order value for your products.03
04 Motivates existing customers to drive repeat sales.
Get the word of mouth marketing free of cost.05
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10. Let’s how you can reward your customers with
the conventional points and rewards system.
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11. Sign Up
You can instantly
reward each unique
sign up.
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17. Assign Points To
Speci c Products
If you want to increase the
sale of a specific product
then, this can be a perfect
strategy of using points an
rewards.
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