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Is it important for your
business?
Ecommerce
Marketing Automation
MakeWebBetter
TABLEOFCONTENTS
02
05
03
06
Key Benefits
Choosing Right Software
Introduction
01
Marketing Automation Components
04
Stats
Best Practices
MakeWebBetter
Marketing
Automation01
MakeWebBetter
Introduction
Regular marketing processes can be implemented with auto scripts
and tools, hence saving tons of time, and marketing teams can focus on
strategy.
Thus, this process is known as eCommerce marketing automation.
MakeWebBetter
Marketing
Automation02
MakeWebBetter
Stats
Let us crunch some numbers
91% of Marketers
believe it is important
74% of Marketers believe
marketing automation is
time-saving.
67% of marketers are
currently using a marketing
automation platform.
$25.1 Billion is the annual
automation expenditure by
2023.
Source:
MakeWebBetter
Marketing
Automation03
Key benefits for eCommerce
MakeWebBetter
Marketers can re-approach buyers
that left a checkout incomplete
and reduce cart abandonment
rates.
MakeWebBetter
With the A/B testing email
components one can very
efficiently increase open
rates.
MakeWebBetter
Marketing automation lets
you make personalized
product recommendations on
your online store and boost
your revenue.
MakeWebBetter
Automates your customer
loyalty programs to send
real-time and customized
deals to customers.
MakeWebBetter
Optimizes your content and
social media marketing
strategies for increased
engagement and conversions.
MakeWebBetter
Tracks your eCommerce
performance on a real-time
basis that helps to restructure
marketing strategies and
plans.
MakeWebBetter
Marketing
Automation04
MakeWebBetter
Ecommerce Marketing
Automation Components
Lists and Segmentation
MakeWebBetter
They lay the foundation of marketing automation. It lets you separate your
audience into:
➔ Potential leads
➔ Existing prospects
➔ Existing customers
Segment your audience into proper lists to nurture better customer relations.
MakeWebBetter
Lead Scoring
MakeWebBetter
Lead scoring saves a lot of time on the sales
team by letting them focus solely on
prospects that are likely to convert.
MakeWebBetter
Triggers
MakeWebBetter
So these are pre-defined thresholds to ignite
a specific function with the help of a
marketing automation solution.
MakeWebBetter
Actions
MakeWebBetter
This is really simple. The activity that
happens prior to when a trigger is triggered
is called actions.
MakeWebBetter
So combining these 4 aspects strategically lets
you efficiently automate your marketing tasks.
MakeWebBetter
Marketing
Automation05
MakeWebBetter
Best Practices
Tip 1: Segment Your
Customers
Remember no two customers are the same.
With the marketing automation segment, your customers can convert
them at the right time with exclusive content.
MakeWebBetter
Tip 2: Content Personalization
Customers love online stores that have stored information that is
related to them. Find where the customer is currently located in the
buyer’s journey and provide information that leads to conversion.
MakeWebBetter
Tip 3: Improve Customer Services
Using marketing automation you can efficiently solve customer related
issues and build a better comprehensive omnichannel experience.
MakeWebBetter
Tip 4: Chatbots
Chatbots are nothing new. This is a perfect innovation that reduces
your bounce rates and provides the customer with relevant
information.
MakeWebBetter
Tip 5: Influencer Marketing
Campaigns
Automation helps in finding the correct influencers for your business
and measure your campaign performance.
MakeWebBetter
Marketing
Automation06
Choosing right software
MakeWebBetter
No doubt you can build in-house automated workflows. But
why waste time when there are plenty of free and premium
Softwares available in the market.
MakeWebBetter
But how to look for the best software that can enhance your
marketing efforts and provide exponential growth in your
business.
MakeWebBetter
Things you should look at in
marketing automation software.
MakeWebBetter
It should have a solution to completely
automate the customer journey.
1.
MakeWebBetter
The most obvious consideration should be that
it is easy to use.
2.
MakeWebBetter
The solution should scale your business growth
with great efficacy.
3.
MakeWebBetter
Should come with built-in workflows and
templates.
4.
MakeWebBetter
Lets you perform robust segmentation to create
a personalized customer experience.
5.
MakeWebBetter
Before we leave we want to ask
you one question.
MakeWebBetter
Are you a WooCommerce store
owner?
If yes, then there’s a perfect eCommerce automation solution
for your store.
MakeWebBetter
Integration with HubSpot for
WooCommerce
CLICK
Here
MakeWebBetter
Check out the
video.
MakeWebBetter
We hope you find the presentation
fruitful.
MakeWebBetter
Want To Consult Our Experts
support@makewebbetter.com
Connect with us on Live Chat
MakeWebBetter
Thank You !!
Visit Us At: https://makewebbetter.com/

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