Promosteer & Family Jo Training @ VBusiness Center Social Media Stats in Jordan Why Social Media? Social Media Strategy. Social Media integration. Corporate Social Media Policy Success & Failure Stories from Jordan Social Media Tips

1. Jordan on the Social Media
Map
The Best Jordanian Brands on Social
Media & Why YOU should join them

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5. Top YouTube Brands in Jordan
Source: Socialbakers.com
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6. Top Google+ Brands in Jordan
Source: Socialbakers.com
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7. Twitter’s fastest growing profiles in
Jordan (this month)
Source: Socialbakers.com
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8. Top Twitter Brands in Jordan
Source: Socialbakers.com
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9. Facebook’s fastest growing pages in
Jordan (this month)
Source: Socialbakers.com
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10. Top 10 Pages on Facebook (Jordan)
Source: Socialbakers.com
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11. Top 10 Brands on Facebook (Jordan)
Source: Socialbakers.com
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12. Top 10 celebrities on Facebook (Jordan)
Source: Socialbakers.com
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13. Top 10 Entertainment pages on Facebook
(Jordan)
Source: Socialbakers.com
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14. Top 10 Media pages on Facebook (Jordan)
Source: Socialbakers.com
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15. Top 10 Political pages on Facebook
(Jordan)
Source: Socialbakers.com
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16. Top 10 Sports pages on Facebook (Jordan)
Source: Socialbakers.com
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17. Top 10 places on Facebook (Jordan)
Source: Socialbakers.com
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18. Top Facebook Applications (Global)
Source: Socialbakers.com
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19. Top Facebook Developers (Global)
Source: Socialbakers.com
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20. Top E-commerce Websites in Jordan
(based on avg. monthly internet reach*)
• Markavip.com: 9%
• Amazon.com: 6%
• Alibaba.com: 4%
• Ebay.com: 2%
Source: Ipsos-Gemius Audience Measurement Study
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21. Smart Phones & Mobile Apps Usage in
Jordan
Source: Ipsos MENA
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22. Source: Ipsos MENA
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Online Streaming in Jordan

23. Why Social Media? – Internet Penetration
Internet
Penetration in
Jordan: 50%
Source: Ipsos MENA
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24. Why Social Media? – Online Media
Source: Ipsos MENA
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25. Why Social Media? - Penetration of Social
Networks across Internet users
Source: Ipsos MENA
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26. Why Social Media? – Consumed Social Media
Platforms
Source: Ipsos MENA
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29. Social Media Strategy
Identify
your
audience
&
Objectives
Tailor your
message
Identify your
communication
channels
Gather
feedback &
Engage your
customers
Meet
customers
expectations
& Measure
output
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31. COMMUNICATION LIES AT
THE HEART OF EVERY
SUCCESSFUL – AND
UNSUCCESSFUL - BUSINESS
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32. Assignment: Draft your Strategy
1. Your target audience
2. Your objectives
3. Your message
4. Your communication channels
5. Your success metrics
6. What distinguishes your business from
others? How will you appeal to your
customer’s heart?
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33. What?
Where?
Why?
With
whom?
When?
How?
Who’s my audience
Everyone
who has
to do with
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34. Perception is everything
• Perception is the process by which
humans collect information and a basis for
how humans see things.
• In order to get more customers, I need to
work on the perception of my target
audience.
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Samsung vs. Apple
Being cool vs. having a smart phone that’s smarter than other smart phones.

36. Dove Beauty Campaigns
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37. To change that, we need to understand that…
Educate Persuade
Change their ways
of perceiving
Change their
understanding &
Opinions
Knowledge Opinion
Understanding Judgment
Leads
to
Leads
to
Good Poor Good Neutral Bad
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38. Your existence on Social Media
LISTEN
To customers
IDENTIFY
Influencers
ENGAGE
With multiple
stakeholders
MEASURE
outputs
YOU
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39. ONCE YOU IDENTIFY YOUR
AUDENCE, YOU NEED TO
TAILOR YOUR MESSAGE
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40. Your Message
What am I trying to
say?
Why do I want to say
it?
To whom am I
saying it?
How do I intend to
say it?
Your
Message
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42. Why do my customers leave?
Unhappy Customers
Organization
arrogance
Lack of
understanding
of their needs
Poor Service
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45. Case Study:
Rexona Gulf
GOOD
MARKETING
ONLY MAKES
BAD
BRANDS
FAIL FASTER
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46. What Should I do?... Again!
Listen
Gather
Feedback
Meet
Customer
Expectations
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48. Case Study: Barack Obama
Source: Veterans United
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49. LISTEN
• Independent airline British Caledonian’s
Slogan was: ‘We never forget you have a
choice.’
• They listened to what their customers said
about them.
• Their service was second to none, so they
could compete against the big national
carriers by fulfilling what their customers
need.
• Result was higher number of repeat
passengers (loyalty).
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50. Vs.
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51. “PUBLIC OPINION IS THE
THERMOMETER A MONARCH
SHOULD CONSTANTLY
CONSULT”
Napoleon Bonaparte
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Pamper your Influencers

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54. Social Media Integration
Business
needs to
communicate
with
Community
Suppliers
CustomersEmployees
Shareholders
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55. Social Media Integration
Social
Media
Team
Marketing & PR
Customer Support
Technical/Operations
Senior management
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57. Corporate Social Media Policy
Corporate
Accounts
Social
Media
Policy
Employees
personal
accounts
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Assignment
Draft your corporate social media policy:
• Put some guidelines for your corporate
social media accounts.
• Put some guidelines for your employees
accounts.

59. Success Stories from Jordan
• Zain Jordan:
Customer Service through
Social Media.
Integrate CSR & Social
Media.
• Roya TV
Integrate TV with Social Media.
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60. CSR & Social Media
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61. Failure Stories from Jordan
• GAM (Greater Amman Municipality)
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62. Failure Stories from Jordan
• RJ
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63. Social Media Tips
Social
Media
Content
Provide
relevant
insights
Conversations
Listen, monitor
and respond
quickly
Community
Learn from
experts in your
industry,
discuss and
exchange ideas
Connections
Target your
influencers &
Prioritize the
channels where
they spend most
of there time
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65. Designed by: My Creative Agency
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66. Source: Pardot.com
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67. Designed by: My Creative Agency
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68. Designed by: My Creative Agency
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69. Designed by: My Creative Agency
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70. Designed by: My Creative Agency
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71. Designed by: My Creative Agency
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72. Designed by: My Creative Agency
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75. Designed by: My Creative Agency
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77. Q & A
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