Exam Tips and Important Questions on BMS- International Marketing

1. International Marketing

2. Conceptual Question
• Blanket Permit.
• Break Even Point.
• Carting Order.
• Certificate Of Origin.
• CIF Quotation.

3. Conceptual Question
• Core Product.
• Deemed Exports.
• Dumping.
• Duty Drawback.
• ECGC.

4. Conceptual Question
• EPCG Scheme.
• Export Marketing.
• Export or Perish.
• Export Under Bond.
• FOB Price.

5. Conceptual Question
• Foreign Trade (EXIM).
• Indirect Exporting.
• International Dumping.
• ISO 9000.
• Letter Of Credit.

6. Conceptual Question
• MFN Clause.
• Product Life Cycle.
• Product Positioning.
• Star Export Houses.
• Trading Bloc.
• UNCTAD.

7. Short Notes
• WTO & its implications on International Marketing.
• Objectives of Trading Blocks.
• European Union.
• North American Free Trade Area.
• Association of South East Asian Nations

8. Short Notes
• South Asian Association For Regional Corporation
• FDI
• Indian Institute of packaging.
• Functions of packaging.
• Break-Even Analysis.

9. Long Type Questions
• Define International Marketing. Explain the Features of
International Marketing.
• International Marketing is necessary for developed &
developing nations. / Exports act as an engine of
economic growth of a nation. Discuss
• What are the Problems that demotivate the business
firm to enter into foreign markets.

10. Long Type Questions
• Distinguish between International & Domestic
Marketing.
• What are the different types of Tariff ? Non-Tariff
Barriers.
• Explain Merits & Demerits of MNCs.
• Explain Methods of Entry in foreign Markets.

11. Long Type Questions
• What are the factors influencing selection of Distribution
Channel in International Marketing.
• Distinguish between Direct & Indirect Exporting.
• What are the factors influencing selection of Distribution
Channel in International Marketing.
• Explain different Export pricing strategies.