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Enterprise 2.0 and Social
Media in Business (Survey
2010 - Finland)

The survey shows that in Finland, Enterprise 2.0 is
currently at the early (but accelerating) adoption
stage, where competitive advantages will come to
those who embrace the new tools and business
models. Read more.



Growth Lab Consulting/Winnovation Network
2/21/2010
About the Survey

Growth Lab Consulting, a collaborating member of the Winnovation
Network, is proud to present the results of the first survey conducted
among Finnish organizations and businesses at no charge. In this
way, our knowledge can be leveraged by Finnish organizations and
businesses to the benefit of both employers and employees.

We would like this survey to be distributed as widely as possible.
Please feel free to distribute it amongst peers and colleagues. To
download the report, please go to slideshare.net where it will be made
available from 10 March 2010 and onwards.

Process Used and Survey demographics

The results of the survey in this report are made independent of any
vendors or company. The survey was taken by 178 people working in
Finnish organizations and businesses between 20 January and 19
February 2010 using a web-based tool.

The survey was initially announced in the LinkedIn group: “Social
media in business – the Next Revolution” and email invitations were
sent to people who signed up for the seminar in December 2009 co-
organized and co-sponsored by Winnovation Network.

Survey demographics can be found in Appendix A.

About the Author

Growth Lab Consulting is an Enterprise 2.0 and social media in
business consultancy based in Helsinki. We help clients in accelerating
growth, innovation, productivity and transformation via the benefits
from Enterprise 2.0, social software and business solutions.

About Winnovation Network

The Winnovation Network is a recently established Enterprise 2.0 and
social media partnership network, which consists of Ethos
Technologies, Fifth Element, Growth Lab Consulting and Zipipop.
Markku Silén, former head of Accenture in Nordic, is the Chairman of
Winnovation Network and a shareholder in all the entities.
                                                                         2
@Growth Lab Consulting/Winnovation Network
Summary

In Finland, Enterprise 2.0 is currently at the early (but accelerating)
adoption stage, where competitive advantages will come to those who
embrace the new tools and business models. In today's economic
climate, that can mean the difference between survival and failure for
many companies.

Enterprises and organizations in Finland have found Web 2.0 tools to
be effective in reducing costs, however, Finnish organizations and
businesses are still early adopters when it comes to the use of
Enterprise 2.0 and web 2.0 for revenue growth and innovation.

More than 50% of the respondents in Finland have not yet achieved
business benefits from interaction with their customers or partners,
(38% have neither from employee collaboration) either because they
are not using Web 2.0 for one of the purposes (to improve employee,
customer, partner collaboration) or maybe because they still need to
learn how to measure and achieve benefits with the concepts and
technologies they are using.

This result is clearly lower compared to McKinsey1 global 2009 survey.
According to that survey 69 percent of the respondents report that
their companies have gained measurable benefits from using social
media in business.

By Enterprise 2.0, we mean the use of emergent social (and people
centric) software platforms and solutions by businesses and
organizations in pursuit of their goals. The term "Web 2.0" is
commonly associated with web applications that facilitate interactive
information sharing, interoperability, user-centered design and
collaboration.




1
    How companies are benefiting from web 2.0, McKinsey Global Survey 2009, 1700 respondents, http://tiny.cc/kcYY8
                                                                                                                     3
@Growth Lab Consulting/Winnovation Network
Key Findings

     36% of our sample of Finnish businesses and organizations have
      a comprehensive understanding of what Enterprise 2.0 is and how
      businesses and organizations can benefit from it. 17% of the
      respondents have no understanding of what it is.
     Lack of understanding amongst management, corporate culture
      and insufficient priority are the biggest barriers to wider adoption
      of Enterprise 2.0 in Finnish organizations and companies.
     38% of the respondents do not have any measurable effects from
      using Web 2.0 tools for employee collaboration purposes. 42%
      state that the use of the tools has increased the speed of access
      to knowledge inside the organization.
     54% of the respondents have not had any measurable effects of
      using Web 2.0 technologies for customer collaboration. 24% have
      seen increased effectiveness in marketing
     Marketing (39%), and communications (28%) departments are
      the strongest users of Enterprise 2.0 and social media tools, and
      8% (14 respondents) stated that it is not used at all in their
      organizations.
     Professional networking sites such as LinkedIn are used almost
      three times more than corporate social networking solutions.
     Platforms with collaborative features are only used by 29% in
      their current business environment, and technology solutions for
      location-based services (10%) and mobile workforce (16%) score
      low in user-experience.
     Only 20% have measured an increase in access to knowledge by
      using Web 2.0 technologies for partner collaboration purposes,
      and 52% have not yet had any measurable effects from using
      partner collaboration technologies.
     30% do not know in which of the Enterprise 2.0 areas their
      company will invest in during the next 12 months. 40% state it
      will be in social media strategy development and 30% equally in
      initiatives for employee and customer collaboration.

                                                                         4
@Growth Lab Consulting/Winnovation Network
The State of Organizational Use

   Understanding of Enterprise 2.0 and how it could help businesses
   and organizations is still in its early days in Finland. 17% have no
   clear understanding of what Enterprise 2.0 is, 47% are somewhat
   familiar or aware of it but are not addressing it. 36% are already
   benefiting from it.

                   Fig 1. How would you describe the understanding of
                            Enterprise 2.0 in your organization?

                                                         No clear understanding of
                                                         what it is and what it can do
                                     17 %

                                                         We are somewhat familiar
            36 %                                         with the concepts but have
                                                         not enough information to
                                                         make an informed decision
                                                         We are aware of what it
                                             25 %        could do in our business but
                                                         we are not addressing it

                                                         We are well aware of it and
                                                         the organization is
                         22 %                            benefiting from using it




Looking at the enterprise-wide usage of Enterprise 2.0 and social
media, 39% of the respondents mentioned the strongest usage being
in marketing, with only 7% stating that usage happens across the
enterprise.




                                                                                         5
@Growth Lab Consulting/Winnovation Network
Fig 2. In your organization , which departments are STRONG
                                            users of Enterprise 2.0 and social media tools?
                               80
                               70
       Number of Respondents

                               60
                               50
                               40
                               30
                               20
                               10
                               0




Internal Business Drivers and Barriers2

As might be expected, increased speed of access to knowledge is a
key driver within Finnish organizations and businesses with 42% of
respondents having gained measurable effects. This result is though
26% lower when comparing it with the McKinsey3 global 2009 survey.
Comparing the surveys, it clearly shows that Finnish companies are
not as good as global companies in translating their implementations
of Enterprise 2.0 and social media into measurable benefits. 38% of
Finnish businesses and organizations asked have not recorded any
measurable results from employee collaboration with Enterprise 2.0
initiatives, which is only 8% in the McKinsey survey.

In the Winnovation Network 2010 survey, there is no one tangible
savings, which stands out from the others savings suggested.
Tangible savings such as reductions in travel and communications
costs score high and outweigh the more „soft‟ benefits overall – see
figure 3 below.




2
    People may have selected more than one checkbox, so percentages may add up to more than 100% in tables.
3
    How companies are benefiting from web 2.0, McKinsey Global Survey 2009, 1700 respondents, http://tiny.cc/kcYY8
                                                                                                                     6
@Growth Lab Consulting/Winnovation Network
Fig 3. Which of the following business benefits has your company gained as
                       result of using web 2.0 technologies for EMPLOYEE collaboration purposes?
                    45 %



                    40 %                                                     We do not yet have any
                                                                             measurable effects/benefits
                                                                             Increased speed of access to
                    35 %                                                     internal experts
                                                                             Reduction in communication costs

                    30 %
                                                                             Increased employee satisfaction
   % of responses




                                                                             Reduced travel costs
                    25 %

                                                                             Reduction in operational costs
                    20 %
                                                                             Reduction of IT costs

                    15 %                                                     Reduced time-to-market for new
                                                                             products and services
                                                                             Increased revenue
                    10 %

                                                                             Increased speed of access to
                                                                             knowledge
                     5%
                                                                             Other

                     0%
                                            survey 2010



The largest barriers to wider implementation of Enterprise 2.0 across
organizations are: corporate culture, insufficient priority and lack of
understanding by management. The lack of a business case is stated
by only 25% as a challenge.




                                                                                                                7
@Growth Lab Consulting/Winnovation Network
Fig. 4. Which of these are the biggest challenges to wider implementation
                                    of Enterprise 2.0 in your organization?

          45 %
          40 %
          35 %
          30 %
          25 %
          20 %
          15 %
          10 %
           5%
           0%




Benefits beyond Organization borders4

Looking beyond organizational borders, Finnish companies seem to
struggle to achieve benefits from better interaction with both
customers and partners (suppliers). According to the global McKinsey
survey, only 10% have not achieved any measurable effects from
customer interaction with Web 2.0, whereas in the Winnovation
Network 2010 survey, 54% responded that they have had no
measurable gains. In the McKinsey survey, 18% report that customer
interactions have resulted in measurable increases in revenue,
whereas in the Finnish survey only 10% had measurable gains in
revenue increases. Even increased effectiveness of marketing (52%)
scored more than twice as high in the McKinsey survey, with only
24% in the Winnovation Network 2010 survey.




4
    People may have selected more than one checkbox, so percentages may add up to more than 100%.
                                                                                                    8
@Growth Lab Consulting/Winnovation Network
Fig 5. Which of the following business benefits has your company gained as result of
                                   using web 2.0 technologies for CUSTOMER collaboration purposes?
                    60 %




                    55 %
                                                                                          We do not yet have any measurable
                                                                                          effects/benefits

                    50 %                                                                  Increased customer satisfaction



                                                                                          Reduction in marketing costs
                    45 %


                                                                                          Reduction in sales costs as a result of
                    40 %                                                                  more efficient use of the sales force


                                                                                          Reduced travel costs

                    35 %
                                                                                          Reduction in customer support costs
   % of responses




                    30 %
                                                                                          Reduction of IT costs



                    25 %                                                                  Reduced time-to-market for new
                                                                                          products and services


                                                                                          Increased number of successful
                    20 %                                                                  innovations for new products and
                                                                                          services
                                                                                          Increased revenue
                    15 %

                                                                                          Increased effectiveness of marketing

                    10 %
                                                                                          Other


                     5%




                     0%




                                                                                                                       9
@Growth Lab Consulting/Winnovation Network
The respondents in the Winnovation Network 2010 survey cite similar
lack of benefits relating to better ties with suppliers and partners
whereas in the McKinsey survey, only 7% has no measurable effects.
Highest on the list of benefits in the Winnovation 2010 survey are
reduced travel costs.



                          Fig 6. Which of the following business benefits has
                            your company gained as result of using web 2.0
                          technologies for PARTNER collaboration purposes?
                    55%
                                                                We do not yet have any measurable
                                                                effects/benefits
                    50%
                                                                Reduction in communication costs

                    45%                                         Increased speed of access to external
                                                                experts
                                                                Reduced travel costs
                    40%

                                                                Increased satisfaction of
                    35%                                         partners/suppliers/external experts
                                                                Reduction of IT costs
   % of responses




                    30%
                                                                Reduced Time-to-Market for products
                                                                and services
                    25%
                                                                Reduction in supply chain costs


                    20%                                         Reduction in product development
                                                                costs
                                                                Increased number of successful
                    15%
                                                                innovations for products or services
                                                                Increased revenue
                    10%
                                                                Increased speed of access to
                                                                knowledge
                    5%
                                                                Other

                    0%




                                                                                                  10
@Growth Lab Consulting/Winnovation Network
Usage of Web 2.0 technologies and tools

The benefits of using Web 2.0 tools and technologies lie in the
opportunity for employee, customer and partner collaboration and by
allowing quick knowledge access and sharing. There seems to be an
appetite for using all kinds of social networks and tools available
online, whereas the use of collaboration suites such as SharePoint and
mobile workforce and location-based solutions are still in their very
early stages. LinkedIn is the most popular social network site used by
79%.

              Fig 7.Which of the following Web 2.0 technologies have you personally used or
                           experienced in your current BUSINESS environment?


                                                            0%   10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 %

        I do not use any web 2.0 technologies in my work
                                      Discussion Forums
                                                   Wikis
                                       Instant messaging
                                Blogs such as WordPress
           Professional networking sites such as LinkedIn
                                Web/video conferencing
                            Corporate Social networking
                                              Podcasting
                          Videosharing such as YouTube
                                             Chat rooms
                Social networking sites such as Facebook
                                   Microsoft SharePoint
                          Micro-blogging such as Twitter
                           Virtual worlds like SecondLife
     Collaborative Document Management such as Google …
                             Mobile workforce solutions
                                Location-based solutions
                                                   Other




                                                                                                       11
@Growth Lab Consulting/Winnovation Network
Spend on Enterprise 2.0 in 2010

Predicting levels of spend for 2010 seems to be a difficult call for the
respondents. More than 29% do not know in which areas their
organization will invest. 40% stated that spend will be made to
prepare social media strategy. Surprisingly, initiatives requiring
spending in Web 2.0 technology scored the lowest with Microsoft
SharePoint as the highest with 18%.

               Fig 8. In which areas of Enterprise 2.0 is your company planning to invest in
                                 during the course of the next 12 months?

                                                            0%   5%   10 % 15 % 20 % 25 % 30 % 35 % 40 % 45 %

                                            I do not know
 SaaS access to web-hosted blog/wiki/forum platforms
                                    Microsoft SharePoint
                                  IBM Lotus Connections
                                       Oracle WebCenter
            Other open source collaboration platforms
     General consulting services around Enterprise 2.0
                             Mobile workforce solutions
                                Location-based solutions
     Business potential assessment with Enterprise 2.0
                                    Social media strategy
                 Initiatives for employee collaboration
                  Initiatives for customer collaboration
                    Initiatives for partner collaboration
                                   Social media coaching
            Training of social media and Enterprise 2.0
               Enterprise 2.0 workshops for executives
         Enterprise 2.0 enabled program management
                                                    Other



Closing remarks by Author

The survey results show that Finnish companies and organizations are
still early adopters of Enterprise 2.0 and Web 2.0 technologies
compared to their counterparts abroad. Across the major usage
categories (customers, partners/suppliers), more than 50% of the
respondents have not yet achieved business benefits, either because
they aren‟t using Web 2.0 for one of the purposes (employee,
customer, partner collaboration) or because they have yet to learn
how to achieve measurable benefits with the concepts and
technologies they are using. Looking ahead this suggest that there is
still plenty of room to grow as more companies endeavor to capture
benefits of Enterprise 2.0 and Web 2.0 technologies.
APPENDIX – Survey Demographics

                              Size of Company



                  15%                                0-10 employees
                                  32%                11-100 employees
         5%
        5%                                           101-500 employees
                                                     501-1000 employees
         15%                                         1001-5000 employees
                                                     over 5001 employees
                           28%




                                               Industry Classification
             Government/Public services
             Professional and legal services
             Service Company
             Pharmaceutical & Chemicals
             Manufacturing, Engineering and Construction
             Healthcare
             Distribution and Retail
             Transportation
             Education
             Utilities, Telecoms, Oil & Gas
             Banking, Finance and Insurance
             IT
             Media and Publishing
             Marketing
             Other



                   Respondents Age
                                                           18-30
                                                           31-43
                                                           44-56
                                                           57-70


                                                                           13
@Growth Lab Consulting/Winnovation Network

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Enterprise 2.0 Survey Finland 2010

  • 1. Enterprise 2.0 and Social Media in Business (Survey 2010 - Finland) The survey shows that in Finland, Enterprise 2.0 is currently at the early (but accelerating) adoption stage, where competitive advantages will come to those who embrace the new tools and business models. Read more. Growth Lab Consulting/Winnovation Network 2/21/2010
  • 2. About the Survey Growth Lab Consulting, a collaborating member of the Winnovation Network, is proud to present the results of the first survey conducted among Finnish organizations and businesses at no charge. In this way, our knowledge can be leveraged by Finnish organizations and businesses to the benefit of both employers and employees. We would like this survey to be distributed as widely as possible. Please feel free to distribute it amongst peers and colleagues. To download the report, please go to slideshare.net where it will be made available from 10 March 2010 and onwards. Process Used and Survey demographics The results of the survey in this report are made independent of any vendors or company. The survey was taken by 178 people working in Finnish organizations and businesses between 20 January and 19 February 2010 using a web-based tool. The survey was initially announced in the LinkedIn group: “Social media in business – the Next Revolution” and email invitations were sent to people who signed up for the seminar in December 2009 co- organized and co-sponsored by Winnovation Network. Survey demographics can be found in Appendix A. About the Author Growth Lab Consulting is an Enterprise 2.0 and social media in business consultancy based in Helsinki. We help clients in accelerating growth, innovation, productivity and transformation via the benefits from Enterprise 2.0, social software and business solutions. About Winnovation Network The Winnovation Network is a recently established Enterprise 2.0 and social media partnership network, which consists of Ethos Technologies, Fifth Element, Growth Lab Consulting and Zipipop. Markku Silén, former head of Accenture in Nordic, is the Chairman of Winnovation Network and a shareholder in all the entities. 2 @Growth Lab Consulting/Winnovation Network
  • 3. Summary In Finland, Enterprise 2.0 is currently at the early (but accelerating) adoption stage, where competitive advantages will come to those who embrace the new tools and business models. In today's economic climate, that can mean the difference between survival and failure for many companies. Enterprises and organizations in Finland have found Web 2.0 tools to be effective in reducing costs, however, Finnish organizations and businesses are still early adopters when it comes to the use of Enterprise 2.0 and web 2.0 for revenue growth and innovation. More than 50% of the respondents in Finland have not yet achieved business benefits from interaction with their customers or partners, (38% have neither from employee collaboration) either because they are not using Web 2.0 for one of the purposes (to improve employee, customer, partner collaboration) or maybe because they still need to learn how to measure and achieve benefits with the concepts and technologies they are using. This result is clearly lower compared to McKinsey1 global 2009 survey. According to that survey 69 percent of the respondents report that their companies have gained measurable benefits from using social media in business. By Enterprise 2.0, we mean the use of emergent social (and people centric) software platforms and solutions by businesses and organizations in pursuit of their goals. The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration. 1 How companies are benefiting from web 2.0, McKinsey Global Survey 2009, 1700 respondents, http://tiny.cc/kcYY8 3 @Growth Lab Consulting/Winnovation Network
  • 4. Key Findings  36% of our sample of Finnish businesses and organizations have a comprehensive understanding of what Enterprise 2.0 is and how businesses and organizations can benefit from it. 17% of the respondents have no understanding of what it is.  Lack of understanding amongst management, corporate culture and insufficient priority are the biggest barriers to wider adoption of Enterprise 2.0 in Finnish organizations and companies.  38% of the respondents do not have any measurable effects from using Web 2.0 tools for employee collaboration purposes. 42% state that the use of the tools has increased the speed of access to knowledge inside the organization.  54% of the respondents have not had any measurable effects of using Web 2.0 technologies for customer collaboration. 24% have seen increased effectiveness in marketing  Marketing (39%), and communications (28%) departments are the strongest users of Enterprise 2.0 and social media tools, and 8% (14 respondents) stated that it is not used at all in their organizations.  Professional networking sites such as LinkedIn are used almost three times more than corporate social networking solutions.  Platforms with collaborative features are only used by 29% in their current business environment, and technology solutions for location-based services (10%) and mobile workforce (16%) score low in user-experience.  Only 20% have measured an increase in access to knowledge by using Web 2.0 technologies for partner collaboration purposes, and 52% have not yet had any measurable effects from using partner collaboration technologies.  30% do not know in which of the Enterprise 2.0 areas their company will invest in during the next 12 months. 40% state it will be in social media strategy development and 30% equally in initiatives for employee and customer collaboration. 4 @Growth Lab Consulting/Winnovation Network
  • 5. The State of Organizational Use Understanding of Enterprise 2.0 and how it could help businesses and organizations is still in its early days in Finland. 17% have no clear understanding of what Enterprise 2.0 is, 47% are somewhat familiar or aware of it but are not addressing it. 36% are already benefiting from it. Fig 1. How would you describe the understanding of Enterprise 2.0 in your organization? No clear understanding of what it is and what it can do 17 % We are somewhat familiar 36 % with the concepts but have not enough information to make an informed decision We are aware of what it 25 % could do in our business but we are not addressing it We are well aware of it and the organization is 22 % benefiting from using it Looking at the enterprise-wide usage of Enterprise 2.0 and social media, 39% of the respondents mentioned the strongest usage being in marketing, with only 7% stating that usage happens across the enterprise. 5 @Growth Lab Consulting/Winnovation Network
  • 6. Fig 2. In your organization , which departments are STRONG users of Enterprise 2.0 and social media tools? 80 70 Number of Respondents 60 50 40 30 20 10 0 Internal Business Drivers and Barriers2 As might be expected, increased speed of access to knowledge is a key driver within Finnish organizations and businesses with 42% of respondents having gained measurable effects. This result is though 26% lower when comparing it with the McKinsey3 global 2009 survey. Comparing the surveys, it clearly shows that Finnish companies are not as good as global companies in translating their implementations of Enterprise 2.0 and social media into measurable benefits. 38% of Finnish businesses and organizations asked have not recorded any measurable results from employee collaboration with Enterprise 2.0 initiatives, which is only 8% in the McKinsey survey. In the Winnovation Network 2010 survey, there is no one tangible savings, which stands out from the others savings suggested. Tangible savings such as reductions in travel and communications costs score high and outweigh the more „soft‟ benefits overall – see figure 3 below. 2 People may have selected more than one checkbox, so percentages may add up to more than 100% in tables. 3 How companies are benefiting from web 2.0, McKinsey Global Survey 2009, 1700 respondents, http://tiny.cc/kcYY8 6 @Growth Lab Consulting/Winnovation Network
  • 7. Fig 3. Which of the following business benefits has your company gained as result of using web 2.0 technologies for EMPLOYEE collaboration purposes? 45 % 40 % We do not yet have any measurable effects/benefits Increased speed of access to 35 % internal experts Reduction in communication costs 30 % Increased employee satisfaction % of responses Reduced travel costs 25 % Reduction in operational costs 20 % Reduction of IT costs 15 % Reduced time-to-market for new products and services Increased revenue 10 % Increased speed of access to knowledge 5% Other 0% survey 2010 The largest barriers to wider implementation of Enterprise 2.0 across organizations are: corporate culture, insufficient priority and lack of understanding by management. The lack of a business case is stated by only 25% as a challenge. 7 @Growth Lab Consulting/Winnovation Network
  • 8. Fig. 4. Which of these are the biggest challenges to wider implementation of Enterprise 2.0 in your organization? 45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5% 0% Benefits beyond Organization borders4 Looking beyond organizational borders, Finnish companies seem to struggle to achieve benefits from better interaction with both customers and partners (suppliers). According to the global McKinsey survey, only 10% have not achieved any measurable effects from customer interaction with Web 2.0, whereas in the Winnovation Network 2010 survey, 54% responded that they have had no measurable gains. In the McKinsey survey, 18% report that customer interactions have resulted in measurable increases in revenue, whereas in the Finnish survey only 10% had measurable gains in revenue increases. Even increased effectiveness of marketing (52%) scored more than twice as high in the McKinsey survey, with only 24% in the Winnovation Network 2010 survey. 4 People may have selected more than one checkbox, so percentages may add up to more than 100%. 8 @Growth Lab Consulting/Winnovation Network
  • 9. Fig 5. Which of the following business benefits has your company gained as result of using web 2.0 technologies for CUSTOMER collaboration purposes? 60 % 55 % We do not yet have any measurable effects/benefits 50 % Increased customer satisfaction Reduction in marketing costs 45 % Reduction in sales costs as a result of 40 % more efficient use of the sales force Reduced travel costs 35 % Reduction in customer support costs % of responses 30 % Reduction of IT costs 25 % Reduced time-to-market for new products and services Increased number of successful 20 % innovations for new products and services Increased revenue 15 % Increased effectiveness of marketing 10 % Other 5% 0% 9 @Growth Lab Consulting/Winnovation Network
  • 10. The respondents in the Winnovation Network 2010 survey cite similar lack of benefits relating to better ties with suppliers and partners whereas in the McKinsey survey, only 7% has no measurable effects. Highest on the list of benefits in the Winnovation 2010 survey are reduced travel costs. Fig 6. Which of the following business benefits has your company gained as result of using web 2.0 technologies for PARTNER collaboration purposes? 55% We do not yet have any measurable effects/benefits 50% Reduction in communication costs 45% Increased speed of access to external experts Reduced travel costs 40% Increased satisfaction of 35% partners/suppliers/external experts Reduction of IT costs % of responses 30% Reduced Time-to-Market for products and services 25% Reduction in supply chain costs 20% Reduction in product development costs Increased number of successful 15% innovations for products or services Increased revenue 10% Increased speed of access to knowledge 5% Other 0% 10 @Growth Lab Consulting/Winnovation Network
  • 11. Usage of Web 2.0 technologies and tools The benefits of using Web 2.0 tools and technologies lie in the opportunity for employee, customer and partner collaboration and by allowing quick knowledge access and sharing. There seems to be an appetite for using all kinds of social networks and tools available online, whereas the use of collaboration suites such as SharePoint and mobile workforce and location-based solutions are still in their very early stages. LinkedIn is the most popular social network site used by 79%. Fig 7.Which of the following Web 2.0 technologies have you personally used or experienced in your current BUSINESS environment? 0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % I do not use any web 2.0 technologies in my work Discussion Forums Wikis Instant messaging Blogs such as WordPress Professional networking sites such as LinkedIn Web/video conferencing Corporate Social networking Podcasting Videosharing such as YouTube Chat rooms Social networking sites such as Facebook Microsoft SharePoint Micro-blogging such as Twitter Virtual worlds like SecondLife Collaborative Document Management such as Google … Mobile workforce solutions Location-based solutions Other 11 @Growth Lab Consulting/Winnovation Network
  • 12. Spend on Enterprise 2.0 in 2010 Predicting levels of spend for 2010 seems to be a difficult call for the respondents. More than 29% do not know in which areas their organization will invest. 40% stated that spend will be made to prepare social media strategy. Surprisingly, initiatives requiring spending in Web 2.0 technology scored the lowest with Microsoft SharePoint as the highest with 18%. Fig 8. In which areas of Enterprise 2.0 is your company planning to invest in during the course of the next 12 months? 0% 5% 10 % 15 % 20 % 25 % 30 % 35 % 40 % 45 % I do not know SaaS access to web-hosted blog/wiki/forum platforms Microsoft SharePoint IBM Lotus Connections Oracle WebCenter Other open source collaboration platforms General consulting services around Enterprise 2.0 Mobile workforce solutions Location-based solutions Business potential assessment with Enterprise 2.0 Social media strategy Initiatives for employee collaboration Initiatives for customer collaboration Initiatives for partner collaboration Social media coaching Training of social media and Enterprise 2.0 Enterprise 2.0 workshops for executives Enterprise 2.0 enabled program management Other Closing remarks by Author The survey results show that Finnish companies and organizations are still early adopters of Enterprise 2.0 and Web 2.0 technologies compared to their counterparts abroad. Across the major usage categories (customers, partners/suppliers), more than 50% of the respondents have not yet achieved business benefits, either because they aren‟t using Web 2.0 for one of the purposes (employee, customer, partner collaboration) or because they have yet to learn how to achieve measurable benefits with the concepts and technologies they are using. Looking ahead this suggest that there is still plenty of room to grow as more companies endeavor to capture benefits of Enterprise 2.0 and Web 2.0 technologies.
  • 13. APPENDIX – Survey Demographics Size of Company 15% 0-10 employees 32% 11-100 employees 5% 5% 101-500 employees 501-1000 employees 15% 1001-5000 employees over 5001 employees 28% Industry Classification Government/Public services Professional and legal services Service Company Pharmaceutical & Chemicals Manufacturing, Engineering and Construction Healthcare Distribution and Retail Transportation Education Utilities, Telecoms, Oil & Gas Banking, Finance and Insurance IT Media and Publishing Marketing Other Respondents Age 18-30 31-43 44-56 57-70 13 @Growth Lab Consulting/Winnovation Network