Every business big or small is aware that they need to market to reach out to their target audience. However, the trick is knowing how you can split a marketing budget between traditional and online marketing. Then allocate the online portion among various channels. Digital marketing is about having a presence of your brand or company where your customers are. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI. For you, the thought of keeping up with the ever-changing digital marketing best practices of SEO, PPC, social media, content plan for blog posts, split testing Facebook ads, crafting email subject lines, and staying on top of the latest SEO tactics that keep Google happy, is overwhelming. I am here to support you in walking through these platforms profitably. I understand that you might want to keep some social media or online marketing tasks in-house, and that’s totally cool with me, too! I am happy to be as hands on or hands off as needed. It’s never an ‘all or nothing’ scenario when you hire me.

1. Deloitte Digital
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Digital Marketing Consulting
Overview Presentation
May 2018

2. Deloitte Digital
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Marketing is about the story we
tell.
My name is Madhura Chaudhuri and as a Digital Marketing Consultant, I partner
with small business owners or Start-ups to help build a team for digital
operations, guiding and executing digital marketing campaigns and strategies.
By working with me, you can leverage multiple marketing channels to truly
discover your target audience, and the most efficient ways to connect with
them.
The goal is to create awareness of your brand, spark interest, entice desire, and
then provoke action to become your customer.

3. Madhura Chaudhuri 4
Digital transformation in today’s digital journey.
CAMPAIGN
PLANNING & DRIVE
EXECUTION
INNOVATE VIA
DIGITAL
ENABLE CUSTOMER
ENGAGEMENT
ELEVATE BRAND AND
DRIVE GROWTH
TRANSFORM
ORGANIZATION AND
PROCESSES
CHANNEL PLAN, TRAINING AND EXECUTION
CONSULTANCY/ADVISORY

4. 7
Where I came from.
Built upon the strengths and resources of larger firm, my knowledge has been developed over the years of
learning investment in emerging technologies, creative, commerce, web, mobile, and customer solutions.
Digital Data Analytics &
Consulting Company
Multinational advertising and public
relations company
Location based mobile app services
Now HIKE messenger
Engaged in diverse businesses,
including Information Systems and
Technology, Electronics,
Infrastructure Development,
Hospitality, Renewable Energies
and Sustainability.
Madhura Chaudhuri

5. Madhura Chaudhuri
Brands I have worked with.

6. THINK
Strategy & Concepts
I understand consumers,
the world they live in and
how they use technology.
I understand business and
how to drive results
through smart strategy and
amazing ideas.
Research & Insights
Digital Strategy
Digital Advertising
Strategy
TRIGGER
Campaigns & Content
I reach people where they
are spending time. I help
brands achieve tangible
results with campaigns and
content programs.
Natural Search
Paid Search
Performance Display
Content Generation
Lead Generation
Social Media
Management
Digital PR
Online Reputation
Management
TOUCH
Experience & Platforms
I partner with individuals
to design and build
immersive experiences
across multiple platforms.
By engaging customers I
drive sales and build
loyalty
Web Design /
UX
Digital
Platforms
e-Commerce
Mobile
Applications &
Tools Digital
TRACK
Analysis & Insight
For me, measurement is
not a process, it is a
culture. I partner with
data analytics individuals
to provide insights,
ensure performance
reporting and maximize
ROI.
Web & Social Analytics
Conversion
Optimization
Performance
Optimization
TRANSFORM
Innovation
My ultimate goal is for
my clients to evolve
how they do business
so they can be amazed
by the impact of digital
channels and
technology today.
Product & Service
Marketing
Automation
Cultural Change &
Training
Services..
Madhura Chaudhuri

7. Deloitte Digital 10
Recognition.

8. Deloitte Digital
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Projects
Overview
May 2018

9. First Indian CAS Software
Bydesign India
i-cas.in
iCAS™ (Indian Conditional Access System) is an indigenously
built, advanced content security platform that empowers you
with great value for money, world-class features and
unparalleled service.
BUSINESS NEEDS
This project was funded under PPP between MeitY and
ByDesign India. As per the contract a complete customer
relationship and engagement web application was required
to help ByDesign India and their clients to have a smooth and
seamless communication.
• Drive use of web instead of call centers
• Reduce contact with call centers
• Simplify customers' ability to communicate
• Provide a high quality experience for customers through a
user-friendly portal
SOLUTION
• As part of roadmap evolution, we conducted workshops
with stakeholders to generate ideas and prioritize them
depending on complexity and value.
• The first phase of implementation included basic
functionalities to establish a web presence, allowing
customers to sign-up and register customer feedback
through the website, and view their account details. The
application was designed to provide a near real-time access
to the customer information system data.
• As part of future enhancements, we enabled multiple
functionalities and features like account dashboard, raise
tickets, etc.

10. Waste Management Solutions
EARTH ONE SOLUTIONS
www.earthonesolutions.com
Earth One is a company that offers economically viable
customized solutions and consultancy services for sustainable
waste management.
PROBLEM
Earth One didn’t have an online presence to reach their
audience. We were involved to create a good representative
to a solid brand story that the company had.
CHALLENGE
The challenge was to combine elegance and informative
elements in their web interface. In addition to that, another
challenge in this project was in offering a good digital
experience to site viewers.
SOLUTION
We design and developed a website;
• That provides an optimal viewing experience across a wide
range of devices (from desktop computer monitors, tablets
to mobile phones)
• A streamlined user experience. Presentation of all content
is customized, and device-specific features.
• Flexible orientation and load time is reduced and
performance increased.

11. Diverse Business
VELANKANI GROUP
velankanigroup.com
Headquartered in Bengaluru, India’s IT capital, Velankani
Group is a fast–growing conglomerate engaged in diverse
businesses, including Information Systems and Technology,
Electronics, Infrastructure Development, Hospitality,
Renewable Energies and Sustainability.
PROBLEM
Velankani Group didn’t have an online presence for their
businesses. The team was involved to define a visual content
strategy that covers all the businesses in one corporate
website.
CHALLENGE
The challenge was to combine all the companies in one
website and still have an elegance and informative elements
in their web interface. In addition to that, another challenge
in this project was in offering a good digital experience to site
viewers.
SOLUTION
We design and developed a website;
• Built on a platform that has the right combination of
flexibility, extensibility, performance, and ease of use.
• To have the design of the site have a similar look and feel
as distinguished as the reputation of the company.
• They needed a content management system that gave
multiple users the ability to create content and publish

12. WEBSITE & FACEBOOK AD FOR
BRAND AWARENESS
PRYSM MOBILES
Prysm-mobiles.com
PRYSM is a brand from Velankani Electronics Pvt. Ltd.
committed to delivering well-designed, Made-in-India
technology products at competitive prices. PRYSM believes in
offering products that will make a difference to people from
all sectors of society and meet a variety of challenges by
seamlessly bringing together quality and affordability.
PROBLEM
PRYSM Mobiles was a new brand and it was looking to
partner with distributors and retailers in the North region.
CHALLENGE
The challenge was to combine elegance and informative
elements in their web interface. In addition to that, another
challenge in this project was to generate buzz about the
product in the target market.
SOLUTION
We design and developed a website;
• That provides an optimal viewing experience across a wide
range of devices (from desktop computer monitors, tablets
to mobile phones)
• A streamlined user experience. Presentation of all content
is customized, and device-specific features.
• Ran Facebook targeted campaign around “Made in India”
to reach the target market and generate buzz.

13. TELECOMMUNICATION
MAHINDRA COMVIVA
www.mahindracomviva.com
Mahindra Comviva is a value-added services provider for
mobile operators. Mahindra Comviva has customers in over
90 countries, predominantly in Asia, the Middle East, LATAM
and Africa
PROBLEM
Mahindra Comviva’s previous website often crashed and had
many broken links in it, not to mention the design was not a
good representative to a solid brand Mahindra Comviva
already had, nor was it informative to its viewers
CHALLENGE
The challenge was to combine elegance and informative
elements in their web interface. In addition to that, another
challenge in this project was in offering a good digital
experience to site viewers.
SOLUTION
We design and developed a website;
• That provides an optimal viewing experience across a wide
range of devices (from desktop computer monitors, tablets
to mobile phones)
• A streamlined user experience. Presentation of all content
is customized, and device-specific features.
• Flexible orientation and load time is reduced and
performance increased.

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Let’s talk next steps ☺