Writing a compelling content and then promoting it on good channels is a tedious task that might become one’s worst nightmare. However, MacRAE’s Marketing experts have compiled this great list of 15 tools which can certainly can take away a lot of your worries. Visit our blog - http://blog.macraesmarketing.com for more useful tips.

1. Top Canadian Business Directories to Boost
Local Search Rankings Results
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15 Content Writing
and Marketing Tools
Guaranteed to Make
Your Life Easier

2. Behind every great content marketing strategy is an editorial calendar.
DivvyHQ can help you manage your editorial calendar, ensuring that you
stay on task and facilitating collaboration between team members.
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3. Looking for a unique font that will help your online content stand out? Try
Google Fonts, which has more than 600 completely free fonts that are
ready for you to download and use.
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4. Wondering which headline draws in more traffic? Or which font your target
audience prefers? Or which image is better for conversion rates? Optimizely
makes A/B testing easy so you will never again have to guess if something is
working. Instead, you can make informed decisions backed by evidence.
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1.877.629.6104

5. Want to know which topics in your niche your target audience will find most
intriguing or relevant? BuzzSumo is here to help! This handy tool helps you
figure out which influencers or outlets are getting the most traction in your
particular space, providing analytics-driven insights.
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6. If you’re suffering from writer’s block, Hubspot’s Blog Topic Generator can help.
This handy tool will provide you with inspiration. All you need to do is put in a
few nouns, and the tool will spit back topic suggestions.
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7. Headlines are arguably the most important component of a great content
marketing strategy, and they can make or break the success of your content. This
convenient tool scores headline quality, rating its ability to drive social shares,
traffic, and SEO value.
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8. Arguably one of the best content writing tools out there, this app helps you
create content that is easier for your target audience to consume. This handy
tool will help you write content that is easily readable, identifying passive
voice constructions and hard-to-read sentences so that you can ax them.
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9. The ideal tool for tutorials or explainer videos, this content creation tool makes
it easy to create high-quality animated videos. There is a free version as well as
a paid version, which provides a greater selection of images, HD quality, and the
ability to produce longer animations.
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10. Adding GIFs into your Web content, social media posts, or blog posts can be a
great way to drive traffic to your site and boost engagement. With the free
Giphy Chrome extension, you can find the best GIFs quickly and easily. All you
need to do is search, choose a GIF, and drag and drop.
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11. As most content marketing companies will tell you, infographics can be a
great addition to any content marketing strategy. Luckily, Infogram makes it
easy create highly compelling infographics, charts, and data visualizations,
making even the most complex data easy to understand.
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12. This handy tool allows you to create interactive images, enabling you to add
clickable icons that direct to text, video, music, etc.
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13. Curata offers content creation software (CSS) that leverages the power of a
self-learning engine, helping brands discover, organize, and share engaging
content that is relevant to their target audience. Curata draws from
thousands of sources and even has data-driven insights that help brands
figure out which type of content resonates best with their target audience
so they can tweak their strategies accordingly.
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1.877.629.6104

14. HootSuite allows you to synchronize content postings across a variety of
social channels. The tool also makes it easy to manage your social accounts,
track mentions, respond to fan interaction, and schedule posts in advance.
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1.877.629.6104

15. Outbrain, a convenient tool that amplifies your audience by displaying your
content as a promoted content suggestion.
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16. This tool allows you to track all of your content pieces across all channels, including
organic, paid, and social. Plus, you can easily compare your results to those of your
competitors. What could be easier? With clear insight into what is working and
what isn’t, you will be able to refine your content marketing strategy to improve
your ROI.
MacRaesMarketing.com
1.877.629.6104

17. Need Assistance Planning a Results Oriented
Content Marketing Strategy?
Contact – MacRaesMarketing.com
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support@macraesbluebook.com
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