1. The document discusses how companies focus on acquiring new customers, while rockstars focus on connecting with fans. It costs 6-7 times more to acquire a new customer than retain an existing one. 2. Rockstars are fans themselves, look for ways to shift control to fans, find the 'bigger idea' beyond just themselves, and embrace their fans. Their most engaged fans spend more and bring in additional business. 3. Companies are encouraged to follow the example of rockstars by cultivating advocates for their brand through quality content and community, rather than just focusing on new customer acquisition. Engaged customers and fans can help grow a business through positive word-of-mouth.