This document discusses personal branding strategies for photographers. It advises photographers to find their "spot of beauty" or unique qualities that distinguish them from others. It also notes that photographers already have a brand whether they build it actively or not, and that people form impressions even without knowing the photographer. The document recommends using tools like a personal branding canvas and social media to engage people and build a community around the photographer's personal brand.

1. PERSONAL
BRANDING
FOR
PHOTOGRAPHERS
Maria Teresa
Salvati

2. “Don’t try to be an artist.
Find the thing within you
that needs to be expressed.
You might find is art.”
©Duane Michals

3. The first step to work on your
personal brand is to find the
‘spot of beauty’, such as: what
makes you special, what
distinguishes you from the others.

4. Your ‘spot of beauty’ is in your
history, family background,
education, relationships,
knowledge.
All this creates the identity and
unique point of view.

5. The ‘brand’ is what people
think you are.
You have a brand whether you
actively build it or not, because
people have thoughts about you
even if you don't know them, and
they don’t know you.

6. An accurate portfolio analysis
is fundamental to identify the
file-rouge that comes across all the
photographic works.

7. The Personal Branding Canvas is a
tool that can help to give answers
to these questions.

8. An effective use of social media is
fundamental to connect with people,
publish relevant content anchored in
what you stand for, and start to build a
community of engaged people.

9. CONTACTS
Maria Teresa Salvati
Founder and Editor-in-Chief at Slideluck Editorial
European Director at Slideluck
Personal Branding Consultant
Teacher of Personal Branding for Photographers
At F.Project Photography School, Bari (Italy)
Contributing writer at GUP Magazine
For info about courses and consultancy,
email: mtsalvati@gmail.com